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Instagram Marketing 101: #Content

Back to our Instagram Marketing 101 series…

3: #Content

Every marketer knows it’s best to keep content fresh and posting regular. But when you are in a rut, when no inspiration comes, consider reposting content from other accounts that are relevant to your brand. Just be sure to credit and tag them for their posts. They will appreciate the publicity, and might do the same for your brand too!

Use interactive hashtags to drive more traffic to your profile. Create hashtags that your followers  can use to tag with when they showcase your products. Also, stay relevant to trending hashtags and tag your posts with them!

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Instagram Marketing 101: Connect, connect, connect

Back to our Instagram Marketing 101 series…

2: Connect, connect, connect

Not everyone who follows you on Facebook follows you on Instagram, and vice versa. Cross promote your posts on all your social media pages. Ask people who already like your brand on Facebook or Twitter to follow your Instagram account.

Interact with your followers who took the time to leave a comment. Connect with them and build a relationship that will foster brand loyalty.

Also consider including call-to-actions that will prompt your followers to tag their friends, something like “Tag three of your friend who would enjoy this!” Since the tagged friends are introduced to your brand through their friends, they will have less resistance to follow your profile.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

 

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Instagram Marketing 101: Find your style

In the short seven years since it was founded, Instagram has quickly grown to a platform with 700 million monthly users. As all marketers know, Instagram is great for visuals, and creating a beautiful and consistent grid is essential for hooking new followers in.

AnyaUp has prepared a short series of posts that can help you build a beautiful and interactive Instagram profile. Here’s our tip #1. Stay tuned for more!

1: Find your style

Consider using similar colors (preferably your company colors), filters, tones and saturation. Use coherent graphics or video content that represent the overall culture of your brand. Think about how you’d like your grid to be. Are you going to post mostly informative text-based posts, or photographs of cityscapes?

AnyaUp’s Instagram grid features posts with similar colors, tones, and content.

Think a couple posts ahead what you are going to post, and stay consistent to the story that your brand is trying to tell. Arrangement is also key – do not post very similar photos in a row. Change them up to make your grid interesting.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Let AnayUp help your startup grow. More at https://www.anyaup.com/

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Building a connected world: how Corto finds success with AnyaUp

How Corto finds success in AnyaUp

From the Netherlands to Silicon Valley, from a guitarist in local popular band to seven years’ career in consulting, to building his own rapidly growing product, Sander Mertens is sharing his journey and his AnyaUp story with us today.

Tell us a little about yourself. Who you are, where you’re from, what do you do.

Hi, my name is Sander Mertens. I’m a Dutch transplant currently living in Silicon Valley and a big believer in IoT, with seven years of experience building and designing IoT systems.

Tell us about your business.

Corto is an open source app framework for IoT developers. The IoT ecosystem is very segmented which makes it hard for small businesses and individuals to build IoT apps. What the industry needs is an easy to use framework that engages more people in IoT, basically like what node.js did for web development. With corto, we designed a frictionless environment for building, testing and documenting IoT apps that can seamlessly exchange data with each other.

How did you first get into IoT. Was there a specific moment that made you “take the leap”?

I’m an infrastructure guy. When I see something that is more complicated than I think it should be, I can’t help myself but build abstractions that strip the “fat” from the code. Five years ago I was building a game that used a few different libraries for graphics, networking and level design. After some months I found that 80% of my project was glue-code bridging data from one technology to another. At that point I just had to write an abstraction that could juggle data between these libraries. This eventually became Corto. Because of some cosmic coincidence, I was working for an IoT company at the time, and I found that many of our IoT customers were having similar problems as the ones I had with my game. That is how everything started.

How did you hear about AnyaUp? What inspired you to use AnyaUp?

Corto started as a one-man show, which means I had to do everything by myself, from code to website to social media accounts. Today I often find myself struggling to simultaneously spend time on satisfying existing users and doing things that will push Corto to a wider audience. I found that the time and resources I spent on marketing were wasted as I did not have the bandwidth to do proper follow ups, or execute on a long term plan.

When I heard that one of my friends was working at AnyaUp and learned about what they did I was immediately interested. Together with AnyaUp’s marketing expertise and their pool of creatives we were able to identify pain points and come up with a long term marketing plan. AnyaUp then completely took over the day-to-day chores of making sure that the plan was executed properly.

I am still very much involved in defining and refining the vision for Corto, but I found that the structure and expertise of AnyaUp allows me to focus more on long-term strategy instead of making haphazard decisions on what to do next. Because of that, I feel like I’m getting a lot more value out of the resources I’m spending on marketing.

How did your product benefit from using AnyaUp?

AnyaUp has helped us to refine our message which makes Corto easier for users to understand. We will soon be refreshing our brand, rolling out updates to the website, increase social media engagement and do many other things that I would never have been able to pull off by myself.

What impact has AnyaUp had on your business? Has it changed the way you think about marketing?

Like many founders, I thought marketing was something that you just need to master. I tried to learn as much as I can about growth hacking, SEO, building effective presentations and email marketing. I spent time and money on websites like Fiverr and 99 designs to get designers to create things that I couldn’t create myself. Basically I was throwing things at a wall hoping something would stick.

What I did not realize was that marketing is not just about doing all these things. It is about making sure everything happens within the right context, and this requires a lot of upfront thought and strategic planning.

AnyaUp showed me that having someone who understands your brand and business and is dedicated to the execution of a plan is a difference between day and night. It truly feels like having another person on the team that I can call anytime to challenge me, brainstorm about new ideas and give me valuable advice.

What advice would you give to a newcomer on AnyaUp looking to achieve success?

AnyaUp is not the only company out there that does marketing, but I found their model very attractive. AnyaUp was willing to sit down with me before I signed any contracts. I discussed my business and vision with them at length and not long after that they followed up with a plan for improvement. I was sufficiently impressed with what they came up with and decided to move forward with them.

If you’re looking at AnyaUp, treat them as a partner, not as just another service provider. Tell them as much about your business, your brand and your vision as possible, and you’ll be surprised with what they come up with.

Want to know how Corto makes the world of IoT a better place? Check out Corto here.