Think about it – Amazon is essentially a search engine for shoppers. People type in “Mahogany Dining Table” and Amazon finds a list of mahogany dining tables for them. But most people don’t click past page 2 of the results before making a purchase decision. How you can game Amazon’s ranking factors so that your product listings get placed on page 1?
1. Ace all SEO factors.
Make sure to imbue your products’ titles, subtitles, bullets, descriptions, question-and-answer sections with keywords that people will search with. Use tools like Google Keyword Planner, keywordtool.io, or Ahrefs to find out what search terms do most people search for when they are looking for products similar to yours. Check out your competitors’ titles and descriptions as well to get a sense of what keywords are out there that are related to your product listings.
Use high resolution, clean, and professional product images. Products are best showcased in front of a white background and under good lighting so that prospective customers can see your products in the best light.
AnyaUp can help you optimize your store listings with descriptions and keywords that improve your search rankings! Check out our service here or reach out to us at http://m.me/theAnyaUp or at firstname.lastname@example.org
2. Be hungry for quality reviews!
The number of reviews you have and how often your products get reviewed does not only help build credibility with prospects, but also helps Amazon rank you.
Did you know? Products with more reviews can outperform products with fewer reviews, even if the latter has a higher rating!
You cannot force customers to write you a review (that’s rude, and against Amazon’s terms of service) but you can send them a gentle prompt after they’ve received their product to invite them to review the product and their shopping experience.
Nothing is perfect in life. It is okay (and even better) to have a couple 3-stars reviews as long as your overall rating is high – so that your listing will look real!
3. Use Amazon’s Pay Per Click Campaigns!
Remember seeing “Sponsored Ads” when you shop on Amazon? You can create your own targeted ad through Amazon’s PPC ad campaigns. Through using keywords and metrics ( a couple dollars and some bidding), you can ensure that spot in the front row on the results page for your listing.
Amazon offers two targeted ad solutions:
Want to create targeted ad on Amazon but don’t know where to begin? Let us help! Our new Amazon PPC Ad Campaign Service can help you score that box seat right on the first page of results! Reach out to us at http://m.me/theAnyaUp or at email@example.com
4. Add an extra item to your listing for that extra flare!
Last but not least, here’s a (almost-magic) trick:
Let’s say you are trying to sell ceramic cups. There are 1,118,026 listing for ceramic cups on Amazon. The odds of having your ceramic cup listing show up on the first page of results is pretty miniscule. But if you tack on another item with your ceramic cups, say saucers, or teaspoons…
Voila! Your odds have increased a hundredfold!
So add an extra item to create your very own, unique listing that allows your product to still show on the “ceramic cups” page, while standing out on its own. Doing this can also give you more freedom to your item pricing because you are not competing with other sellers on the same product.
Written by Joey Ho
One fool proof way to market you product/service/business is following the three P’s. The three P’s of marketing are simple, and intuitive enough to follow, and here’s a break down of how you do it:
Create a short and direct PROMISE. Help your prospects see how your product will change their lives. But remember to keep the promise reasonable and not too far out of grasp. We all tend to use hyperbolic language sometimes, and that’s not a problem. But when it comes to making a promise in the marketing front, make a solid promise – something specific and clear that your prospects can see and measure. Most often, your prospects are used to, and most probably are already desensitized to, all claims of how one product will change their lives for the better drastically, or how another service will improve their satisfaction in life immensely. Making a solid and specific promise will help your business stand out from the rest.
PITCH to your prospects why they should use your product, and why they should use it now. I am sure we all have a million reasons to give, as passionate business owners and marketers, on why people should use our products. But simplify it all – boil them down to simple phrases and clear ideas – so that prospects can understand easily. Don’t forget to spice your pitch up with a sense of urgency! It might just be what your prospect need to make the decision sooner, rather than putting it off to later.
When you make the offer, be clear about what that services your PRICE gets your prospects. No one wants any confusion afterwards! You might also consider refreshing your prospects on your promise a little at this last stage to give them that extra encouragement to use your product/service/business.
Throw in a call-to-action at the very end. It may sound silly, but sometimes, prospects need a little push to do what you want them to do. Invite them to place an order with you now, or use your services now.
Another week, another social media marketing series on the AnyaUp blog! This week, we are going over three things to keep in mind when managing and posting on your company Facebook Page.
1: Timing is Key
Posting at the right time can help drive traffic to and increase engagement for your post. Check out CoSchedule’s infographic for the best time for posting:
But of course, every business and their audience have different types of schedules, so do research and find out what’s the best time your group of target audience.
Start posting on your Facebook page at times with highest engagement rates and drive more traffic and following to your brand!
Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.
By Joey Ho
This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.
Marketing is about getting people’s attention. This is a limited resource — a resource that everyone wants and few can get. If you, like us, have ever tried to get people to care about your product, you’ll know how difficult it is to convince people of the value you provide.
This article is aimed towards anyone who has launched a product that has solved a problem in an innovative way. If you’re reading this, you’ve either created something that offers value to others or you’ve got one in mind. Your goal is to get people to know about it, because it genuinely accomplishes things that your competitors can’t do.
What works may surprise you, and is often counterintuitive. We’re in the business of what works and what doesn’t, so let’s get to it.
Hundreds of thousands of major companies send out regular emails using highly crafted, specialised email templates that look fancy and professional. They do this to stand out and get people’s attention — so that recipients feel that the email’s professional. They are wrong, people respond, without fail, to plain text — anything else turns people off.
The reason for this is simple, people want you to connect with them and they don’t want to have to invest effort in interpreting what you’re trying to say. A fancy email template fails at both of these basic principles, they’re interpreted as something that has been sent to hundreds of thousands of other people in a desperate attempt to get them to care — and worse, it takes time to visually navigate the email and find the content.
People want you to talk to them
To engage people, you’ll need to understand some key principles. Remember that you will always be competing with thousands of others for this engagement.
Here’s what works and what doesn’t in getting people to pay attention:
1. Unique visual content is king
It’s well established that people remember images better than words, but the full extent of this may surprise you. Humans are such visually oriented creatures one study showed that people remembered a remarkable 92% of detailed parts of images after being showed 2,500 unique pictures over 6 hours. It’s clear that visual content is king and should be your focus if you want to engage customers.
Visual content is everywhere — from the moment people wake up they are bombarded with television adverts, social media content, billboards and so on. Welcome to the attention war, if you want people’s attention you will need to fight for it.
In less dramatic terms — this is about standing out from the crowd and having an edge on your competition. Here are some tricks of the trade that professional content marketers are using in 2017 to do just that:
- Video works. Four times as many consumers would prefer to watch a video about a product than read about it. Facebook engagement ishighest for video content.
- Infographics work. Infographic content is shared 3x more than other content on Facebook.
- Content is scanned. Only 16 percent of visitors to your site will read text word by word, everyone else scans it. This means that the design and layout of your website matters.
- Consider summary images. Twitter ads with large ‘summary’ pictures get3x more clicks.
2. It has to engage and intrigue
People have lost their attention span, it’s now around 8 seconds. We’re not getting stupider — information overload is a real phenomenon. Think about the amount of information that needs to be processed on a simple Facebook page — it’s utterly vast. To deal with this, people have developed subconscious junk-mail-esque filters to categorise information en mass.
An ad is at the bottom of this subconscious junk mail filter hierarchy.
The common retort is that the solution is just to make visual content relevant to your product. One company put this theory to the test and found it false.
The evidence shows that there are a number of things that reliably get people’s interest:
- Use social proof. You might have heard about fake Facebook likes. We definitely don’t recommend that, but people do it because it taps into people’s fundamental desire to like things that others like. A quick search will reveal legitimate, effective ways to use social proof to grow your business.
- Use people’s fear of missing out on current affairs to your advantage.62% of social media users monitor social media because they don’t want to miss things, a fact that can inform how you craft your message as one that is of immediate interest to your customers. One way to do this is to integrate current events with your message.
- Create contests to engage and attract users. Depending on the nature of your company, this can be very effective. 84.5% of people who enter social media competitions continue sharing content after the promotion ends.
3. Content must be up to standard
We know — sounds obvious. But creating high quality content is difficult, skilled work and requires an understanding of a multitude of factors. You genuinely need to bring in the experts — a hack and slash approach will actively harm your business — here’s why.
As Einstein quipped ‘the definition of genius is taking the complex and making it simple’. Making something simple is hard work but simple payment flows reap the benefits. You might be aware that choosing is hard work and turns customers off. To market effectively you need to limit what you show to customers, which by necessity means it needs to be of a higher quality. In marketing, less is more. Google published their latest quality guidelines used to evaluate content last year, and they make for an interesting read.
“One of the most important criteria in PQ [page quality] rating is the quality of the MC [main content], which is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page, and also informs the EAT of the page. … We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or misleading information presented as fact is also a reason for Low or even Lowest quality ratings. Pages with low quality MC do not achieve their purpose well.
Low quality MC is a sufficient reason to give a page a Low quality rating.”
Marketers trip over themselves to improve their SEO rating — there can be no illusion that low quality content will help accomplish this. It’s critical that everything you publish is up to standard and that means hiring the right professionals for the task at hand. A great way to do this is by having guest bloggers contribute to your blog.
How ANYA can help
Marketing is about getting people’s attention — and to do that you’d do well to take a different approach. Hiring the right people for what you need, whether it’s a promotional video or web design, doesn’t have to be difficult. Our platform finds the best talent across the world, who can do things in specific places and regions where you’re looking for materials. Anya lets vetted experts come to you, for any marketing job anywhere in the world. Your budget needs are accounted for and we don’t charge commission.
Our goal is to make it easy for people to contact creative professionals and rapidly get things done, to budget. We’ve learned from experience that hiring creative professionals can be an arduous task, particularly if your needs are specific to a particular place or you need someone with a breadth of skills.
Now it doesn’t have to be.
Check us out at useanya.com or email us at firstname.lastname@example.org.
Author: Andrew Walsh