Dear Anya customers, shareholders, family and friends,
As you may know, we started as Anya a year ago, with the mission of empowering creatives to help businesses of all sizes grow. Many people have asked me, why Anya? I guess I will just use a quote from Urban Dictionary here:
“Anya: The most amazing, beautiful, intelligent person in the whole world. she will stick by your side and never let you down. Definitely a force to be reckoned with.”
Thanks for the support and the faith of all of you, we have been growing from one location team to an international team, with locations in countries all over the globe and spanning across multiple time zones.
As we grow and expand, moving forward, we will be adopting the new name: AnyaUp, which resonates our company philosophy and reflects our sole mission of why we started this company:
Relentlessly and fearlessly helping creative talents and businesses grow and succeed.
Moving forward, we will have a new home: https://www.anyaup.com/. We are looking forward to doing all we can to help your business succeed, and most importantly, your personal success. Stay tuned, let’s #AnyaUp⬆.
Are Tinder and Snapchat the Next Big Thing in Marketing?
Like any good millennial, I spend arguably a little too much time on my iPhone. However, like any good marketer, I actually pay attention to all the different forms of advertising I see. Turns out with the mobile revolution in full swing, many of the trendiest companies are turning to in-app advertising. While there is the traditional mobile application advertising, with simply a pop-up message or video, there are cheaper, more engaging, and more fun ways to target customers through apps. These app platforms can serve as creative space where marketers can produce content without having to worry about feeling too impersonal. By compounding some of my personal experience with some good old fashioned research I have put together a few success stories to help inspire your mobile marketing!
Slow and Steady Wins the Race
For many entrepreneurs, their business is what they live and breathe. Why not make that a part of your dating profile and pick up a few new users along the way. Something simple like what Padraig did here is a great way to pick up customers and a few dates. Her profile reads:
“Fashion tech company founder, Fitness, beach coffee, exploring the city. Active and sarcastic.
This is my baby: stylewonder.com”
As you can see she makes her business a part of her profile drawing people to her website who want to know a little bit more about her. Padraig being the successful entrepreneur she is, naturally picks up a solid amount of traction on Tinder in addition to boosting her social currency for ever-valuable word of mouth marketing. People are certainly more likely going to talk about someone they met with a booming new business rather than some random person they met online.
Swipe Right to Adopt Adorable Puppies
Social Tees Animal Rescue in New York City found themselves in a jam similar to that of many animal shelters. They needed to get the word out about their puppies in need of a home, but like many shelters most of their money goes to taking care of their furry friends rather than a marketing budget. What they decided to do was create Tinder profiles for 10 dogs looking for a new owner. Within only 1 hour they had over 1,500 matches, a more impressive total than even the most effective Tinder swipers. Over a couple of days, they receive thousands of more matches, which were used to create meetups between the dogs and potential owners. Not only did adoption rates soar, but the shelter also received pretty significant press coverage praising them on their creative approach to dating apps.
Swipe Right Night
Do you own a brick and mortar location or just have a sweet office space that has plenty of room for a singles mixer? Host your own Swipe Right Night, it basically works as a singles meet and greet, expect people don’t actually have to be that bold and talk to people in person for their first interaction. While this could be fun with any number of people the Atlanta Hawks took it to a whole new level. They started out with a stadium of 20,000 people then set up a singles lounge where those who matched at the game could meet up. Just to take up one more notch they brought in some local celebrities to join in on the fun as well, making this a once in a lifetime opportunity for fans. Great job Hawks marketing team, you guys gave the fans a great story to tell about the team and a personal connection to the brand all with one simple and basically free night of fun.
Become a Snapchat Personality
Nobody does this better than Snapchat superstar DJ Khalid. Say what you will about his music, but nobody can argue that he hasn’t built himself into one of the strongest brands in the industry. With a healthy mix of comedy, exclusivity, and engagement DJ Khalid’s snaps each bring in between 3-4 million views. While he certainly had a bit of an edge by starting out as a celebrity in the first place he perfectly demonstrates the value that Snapchat can add at such a low cost. For only 1-10 seconds of your time, you can create a personalized message to your followers. As seen in our previous blog entry content is key for keeping your followers engaged and Snapchat is the perfect platform to keep that steady stream of content flowing.
These are just a few of my favorite ideas on marketing with apps. It seems like new apps are coming out almost daily and with all these new platforms there are so many new and creative ways for your business to grow. Hopefully, these success stories inspire you to find your own creative path. Of course, by heading over to useanya.com we can link you up with our awesome creatives to help kickstart the process.
By Sam Grossman
This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.
Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan to increase their digital marketing output over the next 5 years, and digital marketing is also projected to surpass television advertising in terms of marketing dollars spent. Even with all that said digital marketing is still relatively new and can be tricky to navigate. Fear not, here are 5 digital marketing tips that will take your business to the next level.
1. Strong Calls to Action and Catchy Images
If you scroll through Facebook, Twitter, Instagram or just about any other website chances are you will come across more ads than you want or can process. That is why it is key that you can genuinely capture the interest of the scrollers-by. Words and phrases such as “Free” “50% off” or “Limited Time Offer” can be attention grabbers that will actually get people to stop, look, and click on your ad. Additionally, strong images can also be a way to get the social media users to take pause. When it comes to images either go with an authentic or over the top look. By genuine I mean to say that you should use images actually people would post. Nothing is more off-putting on social media than when people think they are being forced to interact with robots. In terms of going over the top, it is simply just something that many people may stop to look at such as a bear in armor riding a unicorn. Well, you get the point.
2. Reviews, Reviews, Reviews
While, the Google’s SEO rankings are a bit of a mystery to everyone who didn’t actually write the algorithm there are a couple proved ways to help boost your Google ranking. Naturally, the ranking is going to be largely based on relevance. Turns out the most relevant companies are the ones that real people have said they have used and loved. Encourage your customers to leave reviews by offering small tokens such as discounts or bonus features in your app. Particularly if you can obtain a mass amount of reviews within just a few days you can really shoot up the Google rankings. Additionally, strong rankings can boost your ever-valuable word of mouth marketing. Even if you are not actually selling a physical product the same logic will apply. People trust other people, so the more positive reviews that we get, it only makes sense that more consumers will follow.
A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review. – Jonah Berger, Contagious: Why Things Catch On
3. Quality, AND Quantity
Many companies often get caught up in what is the absolutely perfect content to write and share, which can ultimately lead to too much time wasted between posts. One of the most challenging aspects of digital and social marketing is that there is no one formula for what is going to be successful. By keeping a regularly scheduled flow of content your followers will know what and when to expect you to post content that will peak their interest. The steady flow of good, solid, if not perfect content can steadily grow your follower base while you work on creating the next viral internet piece. Take Snapchat for example, while the amount of original content that they generate on a daily basis keeps users active and engaged. On any given day you can find pictures and videos from everything from NBA locker rooms, to a political rally in Washington DC, to everyday users spreading pictures of their puppies. While Snapchat’s content isn’t always perfect there is something for everyone and that keeps users coming back again and again.
4. Do Your Testing, Know Your Audience and Post The Right Content
While the internet is full of opportunity, it can also be a cold and unforgiving place. Before I got into the business world I was a political science major in college and one thing I learned when studying campaigns is that bad news sticks even more strongly than good news. The same formula can certainly be applied when it comes to online marketing. I am sure you Pepsi’s Kendall Jenner ad that was nothing short of a disaster more than you remember Turkish Airlines bringing hundreds of thousands of pounds of food to starving Somalis. Since Pepsi is such a huge corporation it ultimately was able to weather to storm, but for small companies less integrated into society such horrible attempts at marketing can be crippling. While it is alright to have some edge in your posts make sure it does not cross the line into being offensive. Since it is so easy for people to post, comment, and share your bad publicity could spread like wildfire leading to bad PR your company certainly does not need. Therefore, do your testing, know your audience and post the right content.
5. Start Marketing as Early as Possible
For any early stage startup the most important make or break question you will have to answer is what is your market fit. Once you have figured that out, awesome! You are on your way to growing your business, if you can answer the follow up question: how to reach your market. The best way to find out what types of messages will best reach your target customer is by old fashioned trial and error. One of the most frequently overlooked tools in a marketer’s utility belt is the A/B Test. As soon as you are even thinking about launching your product you should already be testing out different content on your assumptions on target customers. Be encouraged by positive responses, but also negative ones as well, this just means you now know what not to do. The most successful companies are not always the ones with the best product, instead, the companies that have paying customers before the product even launches. By starting to market early and often you will have right feedbacks and the data set needed to actually capture the right market fit by the time you are ready to launch. As in the book that launched the Lean Startup revolution, Steve Blank suggests the customer feedback loop cycles, which is closely related to the early marketing approach, are the first two steps of epiphany to building a successful business and company. So startup founders and business owners, it is never too early to market your idea and product.
Author: Sam Grossman
This article is curated by our marketing creatives at AnyaUp. For more marketing advice, check out AnyaUp Blog for weekly marketing tips and stories from our experienced marketing professionals.
Imagine you are a purveyor of puppies introducing yourself to a new neighborhood, the fabulous up-and-coming Lower North Side.
You know that visual validation with a viral video will capture customers and bring around the barrio. Since the Internet evolved out of the middle ages, it’s been about two things: high quality UI/UX (whatever that is) and high quality content (you’re pretty sure you know what that is). In any case, you know high quality when you see it.
Do it right
But…you’re good at rearing runts and haven’t thought so much about marketing mutts. You have some ideas. You know some people. But, you want to do it “right.”
You have to do everything, but you don’t have to do that
Suddenly a box shows up at the stoop full of the cutest little Samoyed mixes. And, not 5–6 of them in a ratty mini-microwave box, but a dozen — maybe two — in a big, sturdy mini-fridge box. But, you need persuasive content, stat (you’ve got 22 chow-devouring, vaccinated, untrained Samoyedsto find families for).
Their cuteness speaks for itself, and you know your services are sublime, but where to begin with marketing? You’re a market newcomer. You aren’t more than a hobby photographer. You’ve never used iMovie. Your business partner knows the ropes around targeting social media posts and can get your posts in front of eager adopters and would-be pup parents throughout the greater zip code area. You need well-designed strategic content. How about a video? Sure. Let’s find someone to record a video.
Personal networks aren’t everything (literally)
Soyou enlist your brother’s co-worker’s wedding videographer (hint: they got divorced within a year).
“Videographer” is allergic to dogs (not his fault). Street conscripts lure puppies with chocolate bars(!) to run past the camera. “Videographer” takes principal photography with a flip phone (but it’s just principal photography). You record a 10 second pitch under bad yellow lighting, with an old sheet finger painted by a cat as the backdrop. “Videographer” spends the next three weeks color-correcting and the “final draft” comes back tinted green.
It’s late. It’s bad (really). He charged by the (slow, grueling) hour, and apparently you got the “family discount.”
You need effective content, and a strategy that meets you where you are (new neighborhood, new puppies, focused on what you do best) and takes you where you want to be. Marketing. Creative marketing.
No more self-directed films shot by an estranged relative’s co-worker, aka “where’s the flash button?” videographer. Film production. Actors. Designers. Voiceover artists. Interior designers. Painters.
There’s the yellow pages. There’s Google. Time, effort, uncertainty.
You know marketing can’t wait: we all have to market to stay ahead Marketing is hit or miss: there are too many options, crowded with low quality.
AnyaUp, a white glove platform to the industry’s top selection of carefully curated creatives.
Use AnyaUp. Curated, professional, evolved.
Transform your small business. Create identity. Do what you do best, and enlist creatives to present it and complement it. Send that puppy video viral before they become dogs.
During the week of Barry’s grand opening, Lauren was also feeling a bit worse for wear. She was basically a glorified secretary. She was unbelievably frustrated at her situation and her job, and felt she was back where she started with nothing to show for all her hard work. Lauren used to have all this excitement for her talent and her future in marketing, but life was starting to get her down. Even seeing other people be happy made her angry. She overheard a girl at the coffee shop talking about how she was hired for a marketing project on some website. She was so excited about it, and could not wait to get started. Lauren seethed with jealousy at this person’s luck and excitement about her work, when she could not feel the same about her own in the same line of work.
Later that week Lauren decided she needed to get away and talk through everything with someone. She invited her best friend Sarah for some weekend hiking. Sarah asked how Lauren was liking her job and how everything was going, and Lauren could not help but tear up as she told her friend how all of her ideas and hard work went unnoticed. She even told Sarah about that website those girls were talking about and how some people were just so lucky. Sarah replied and told her she had actually heard of several individual marketers and graphic designers who had found work on this website. Lauren thought it sounded crazy, and a bit too good to be true. She was never the type of person to give up and thought she could just tough it out at her job. She returned to work on Monday.
She tried this strategy for awhile, but work just was not getting better. Her mind kept drifting to the website, but she was convinced to be stubborn, and pushed the thought away. That did not prove to be an effective strategy, and the more she hated her job, the more she thought about her friends suggestion. Work kept getting worse, and she decided that at this point, she would do anything to be able to put her creativity to real use. That night, she made an account, and waited.
That same night, Barry was looking over his books, and saw nothing but red. He was bleeding money and had no idea what to do. He knew his problem was that nobody knew about his restaurant. He was convinced that if he could only get the people to eat there, if he could only market better, they would love it, and come back for more. That being said, he had no idea where to start, or what to do. He barely slept that night.
The next morning, just like every morning since the grand opening, he woke up early and headed to the restaurant. And just like every morning, he got angry at the sign on the bench across the street. It may sound a bit ridiculous, a grown man getting angry at a sign on a bench, but he could not help but be envious of their ad when he himself was unable to get the word out about his own restaurant.
This morning however, he decided to look up what the sign was advertising. He figured if he it was going to made him angry, he should at least know what he was getting mad at. When he looked it up, he almost laughed himself to tears. All this time, he had been getting mad at the possible solution to all his problems. He spent his free time that morning on the website, and could not help but feel a little hopeful.