Let’s jump right into the second post of our Facebook Page Management series!
2: Videos are In
It is a no-brainer to post graphics and videos to your page since posts with graphic elements drives 40 times more engagement than their text-only counterparts. In recent years, videos have taken a bigger and bigger part of the pie of social media marketing. Over 500 million hours of videos are watched on Facebook daily.
How can you make your video stand out from the rest?
- Try creating a square video for your next Facebook video post. 78% of all videos in the screen space currently are square ones.
- 72 hours of videos are uploaded to Facebook every 60 seconds, so make the first three seconds of your video count! Research has shown that prospects tend to scroll away if nothing peaked their interest in the first three seconds.
- You might want to consider keeping your video short and concise. According to Adweek, a new marketing trend – the 6-second ad- has recently sprouted in the video marketing arena. Do not underestimate the power of 6 snackable seconds!
- 85% of all videos on Facebook are watched without sound. Therefore, add captions to your video so viewers who are out and about but forgot their headphones will still pause at your video.
Start posting snackable and captioned videos on your Facebook page and watch clients pour in!
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By Joey Ho
This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.