In our last post we introduced Tophatter, the up-and-coming ecommerce platform. In this post, we will take a deep dive into the four popular e-commerce marketplaces, and run a comparison of them for you.
In our ultimate showdown, our four contestants will compete with one another in these three categories: Products, User Experience and Growth.
Amazon has sold 480 million products and made 130 billion gross revenue as of January 2017. Consumers can pretty much search and find most of the things they are looking for on Amazon.
Founded in China, Alibaba is the largest international ecommerce platform boasting 270 billion gross sales as of 2016. Alibaba has become the base of many ecommerce products in terms of distribution.
eBay has sold 1 billion products as of September 2017. Through the years of its growth, the platforms’ product categories have become more and more niche and focused, that is, some products can only be found in eBay.
The relatively young competitor, Tophatter, provides consumers with a lot of new products on the market and lets consumers discover, with their $1 flat open bids, new deals every time they visit.
Winner of “Product Number”: Amazon
Winner of “International Product Coverage”: Alibaba
Winner of “Niche Products and Collectibles”: eBay
Winner of “New Product”: Tophatter
#2: User Experience
Amazon has a clean interface and rigid quality controls for their reviews; thanks to the aggressive expansion throughout its business segments – from cloud services, hardware, AI to offline grocery shopping.
eBay so far suffers a bit from staggering user reviews, though it still has loyal users from its subgroups. Auctioning is still a big feature, but auctions on eBay usually lasts days to weeks.
With 36 million users and operations in 240 countries, Alibaba’s user experience does exactly what it should do: utility – that is making selling and buying online simple and trustworthy.
With 12 million shoppers to date, and 85% of items selling within 90 seconds of being listed on the site, Tophatter offers speedy sales and sends out mobile notifications to notify users with deals and auction statuses. The review system on Tophatter is less regulated, allowing consumers to review and learn about the products they are about to buy.
Winner of “User Interface”: Amazon
Winner of “Auction Speed”: Tophatter
Winner of “Mobile Notifications”: Tophatter
Despite having so many business segments, Amazon remains a strong growth curve year over year, with an overall 40% of growth in revenue. Amazon is noticeably a giant in the ecommerce arena.
As of Q3 2017, Alibaba continued to impress shareholders with a sustained period of high growth rate of 56% across all its business segments. With it’s international expansion, we are looking forward to see what Alibaba will bring to the game of ecommerce.
On the other side of the world, eBay is seeing only 4% growth as of Q3 2017.
As an up and coming mobile-first platform, Tophatter brought in 2016 revenue of $53.9 million, with 3-year growth rate of 1,068%. Very impressive!
Winner of “International Growth”: Alibaba
Winner of “User Growth”: Tophatter
As you can see, each ecommerce platform has their strength. Take a look at which marketplace is best for the products you are selling! Choose wisely and the success is just around the corner!
Author: AnyaUp team. Interested in our marketing services? Check them out here!