Posted on

Facebook Page Management: Videos are In

Let’s jump right into the second post of our Facebook Page Management series!

2: Videos are In

It is a no-brainer to post graphics and videos to your page since posts with graphic elements drives 40 times more engagement than their text-only counterparts. In recent years, videos have taken a bigger and bigger part of the pie of social media marketing. Over 500 million hours of videos are watched on Facebook daily.

How can you make your video stand out from the rest?

  • Try creating a square video for your next Facebook video post. 78% of all videos in the screen space currently are square ones.
  • 72 hours of videos are uploaded to Facebook every 60 seconds, so make the first three seconds of your video count! Research has shown that prospects tend to scroll away if nothing peaked their interest in the first three seconds.
  • You might want to consider keeping your video short and concise. According to Adweek, a new marketing trend – the 6-second ad- has recently sprouted in the video marketing arena. Do not underestimate the power of 6 snackable seconds!
  • 85% of all videos on Facebook are watched without sound. Therefore, add captions to your video so viewers who are out and about but forgot their headphones will still pause at your video.

Start posting snackable and captioned videos on your Facebook page and watch clients pour in!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Posted on

Facebook Page Management: Timing Is Key

Another week, another social media marketing series on the AnyaUp blog! This week, we are going over three things to keep in mind when managing and posting on your company Facebook Page.

1: Timing is Key

Posting at the right time can help drive traffic to and increase engagement for your post. Check out CoSchedule’s infographic for the best time for posting:

But of course, every business and their audience have different types of schedules, so do research and find out what’s the best time your group of target audience.

Start posting on your Facebook page at times with highest engagement rates and drive more traffic and following to your brand!

 

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Posted on

Instagram Marketing 101: #Content

Back to our Instagram Marketing 101 series…

3: #Content

Every marketer knows it’s best to keep content fresh and posting regular. But when you are in a rut, when no inspiration comes, consider reposting content from other accounts that are relevant to your brand. Just be sure to credit and tag them for their posts. They will appreciate the publicity, and might do the same for your brand too!

Use interactive hashtags to drive more traffic to your profile. Create hashtags that your followers  can use to tag with when they showcase your products. Also, stay relevant to trending hashtags and tag your posts with them!

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Posted on

Instagram Marketing 101: Connect, connect, connect

Back to our Instagram Marketing 101 series…

2: Connect, connect, connect

Not everyone who follows you on Facebook follows you on Instagram, and vice versa. Cross promote your posts on all your social media pages. Ask people who already like your brand on Facebook or Twitter to follow your Instagram account.

Interact with your followers who took the time to leave a comment. Connect with them and build a relationship that will foster brand loyalty.

Also consider including call-to-actions that will prompt your followers to tag their friends, something like “Tag three of your friend who would enjoy this!” Since the tagged friends are introduced to your brand through their friends, they will have less resistance to follow your profile.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

 

Posted on

How BIG is Creative industry?

Human minds are the most wonder of all wonders. The ability to create and the potential to change the world is extremely powerful. Did you know, that Creative industries account for over 7% of the World’s GDP in 2015, and growing at more than 5% year over year?

In this post, let’s take a closer look at Creative industry, and it’s impact.

 

First, which Creative sector grows the fastest?

According to a study done by NASAA (National Assembly of States Arts Agencies),  the top 3 fastest growing sectors are:  Advertising and marketing; Design (Product, graphic and fashion design) and Production (Film, TV, video, radio and photography).

Among them, Advertising and marketing is quite notable, since we are seeing strong demand from business owners of all sizes that is needing the matching Creative talent to grow their businesses.

Now, how BIG is the impact of Creative industry?

The latest research by ALF Insight shows, every $1 increase in demand for America’s Creative industry generates $1.69 in total output. That means: creative industries contributes 69% of positive economic impact!

Okay, what are the opportunities? 

After interviewing hundreds of business owners from Startup founders, entrepreneurs, online and offline business owners, and Creatives from video producers, writers, photographers, designers, marketers and influencers, we identified the needs a reliable platform to connect with business in needs with matching qualified Creatives, where both side can be presented safe and effective space to grow and flourish.  Therefore, we started AnyaUp, where as business you can create project and as Creative you can take on project. Communications and screening are all included in our platform, streamlining the entire process.

Creative industry is enormous, and only getting bigger. Together, let’s make an impact!

Author: Founder of AnyaUp, Luke Peng.

Interested in learning more about how you can be part of the exciting growth for yourself as a Creative, or your business as an owner? Drop us an email. 

 

Posted on

Instagram Marketing 101: Find your style

In the short seven years since it was founded, Instagram has quickly grown to a platform with 700 million monthly users. As all marketers know, Instagram is great for visuals, and creating a beautiful and consistent grid is essential for hooking new followers in.

AnyaUp has prepared a short series of posts that can help you build a beautiful and interactive Instagram profile. Here’s our tip #1. Stay tuned for more!

1: Find your style

Consider using similar colors (preferably your company colors), filters, tones and saturation. Use coherent graphics or video content that represent the overall culture of your brand. Think about how you’d like your grid to be. Are you going to post mostly informative text-based posts, or photographs of cityscapes?

AnyaUp’s Instagram grid features posts with similar colors, tones, and content.

Think a couple posts ahead what you are going to post, and stay consistent to the story that your brand is trying to tell. Arrangement is also key – do not post very similar photos in a row. Change them up to make your grid interesting.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Posted on

Running Ads? Facebook vs Google vs others, which one should you choose?

Facebook and Google dominants 85% of ad traffic for advertisers, with the rest split between Twitter, LinkedIn, Yahoo, Snapchat and smaller platforms, our customers often asked us which one to choose to for their campaigns and promotions. While there is no one recipe for all, here are some tips to help you make your decision.

#1. What are you promoting?

If it is downloads for your mobile application, chances are that Facebook cost less per download for your app. According to our research, depends on the regions and countries, you can spend less than $0.5 per download in countries outside of the US, or $1~$5 per download in the US, with coastal cities San Francisco and New York City more expensive than others.

Mobile Ad AnyaUp

 

If it is traffic for your website, Facebook and Google both have pros and cons depends on which industry you are at. For instance, according to a research done in 2017, CPC(Cost per click) for Facebook on average is $1.1 while Google display network is $1.4. However, if you want people to active “search” for your keywords, CPC for Google Search Network is $7. (That in’t cheap! 😅)

What is the difference between Google Display Network and Google Search Network? In a nutshell, Google Display Network is the ads being displayed “passively”, while Google Search Network advertisers are bidding for people’s search “actively”.

#2. Who is your audience? AKA, who are you reaching out to?

Here is a break down:

Google: Great to reach out to people who is actively looking for something and making quick purchase decisions, for example if you are renting out gears and selling some local supplies.

Facebook: Good for social events, brand awareness, especially if you are trying to reach certain network or people who have connections to your network.

LinkedIn:  LinkedIn can target audience based on the job titles, so it is great for recruiters and HR persons, or professional event. Last time we checked, LinkedIn per post promotion is $15+ per lead, so among the most expensive of all so far.

Snapchat: As new comer in the ad games, Snapchat is great if you would like to reach younger demographics or more millennials, or if you are a media company or promoting events or movies, which you can sponsor their “filters” features or pay to run ads during stories. Again, it is currently more used by big brands and quite pricey.

Yahoo: For certain user groups, Yahoo is still where to get their news, such as the industry of Finance, Sports. Also Yahoo is still quite big in Asia, in terms of market shares. So if you have certain needs in terms of specific audience, you can consider Yahoo.

Twitter: According to our and others’ experience, Twitter has poor audience quality, since many accounts are either cooperate accounts or bots, that means it is not “real” people, so we do not advice choosing if you have limited budget for marketing.

There is no one fits for all, so choose wisely and you will have the most cost-effective and best result. If you have any more questions, drop an email  to us, or fill in the contact form below, our marketing specialists, and we will try to get back to you as soon as possible! 😊

Posted on

How to: Create a Successful Facebook Conversion Campaign

Before you craft the perfect conversion campaign with relevant and persuasive graphics and text copy, it is important to make sure that your campaign is going to the right audience, and to make sure that the success of your campaign is measured, so as to allow you to tailor new and improved campaigns afterwards, to create an even bigger and better crowd of prospective clients.

To begin with, let’s lay out a few basic “what’s what” of a campaign.

An ad is what your audience will see in their feed – your graphics, promotional texts and copies, and URLs.

An ad set can contain several ads, each with its own targeting audiences, budget, schedule, bidding, and placement.

A campaign can contain multiple ad sets with the same campaign objective, for example – awareness, consideration, and conversion, etc.

Now that we got the basics down, we can begin creating our campaign.

1: Set campaign objective

Do you want to raise awareness to your brand? Increase traffic? Conversions? Select the objective you are trying to achieve and try including the objective in the campaign name to allow for easy follow-up.

For the purpose of this article, we will choose to create a conversion campaign.

2: Select conversion pixel

After you’ve named your ad set, select a conversion pixel that you’d like your campaign’s success to be tracked in. A conversion pixel helps you track the amount of clients who have done what you wanted the campaign to achieve – for example, to sign up, to make a purchase, to create a profile, and etc.

Simply measuring link clicks are not enough because having prospective clients reach your designated page doesn’t mean they end up doing what the campaign is set out to do.

3: Define target audience

Next, define your target audience. Select the locations you’d like your campaign to be advertised in, and demographics of target clients, such as age, gender, and language. Select different interests, behaviors, job titles, etc. in the “detailed targeting” tool to narrow down the exact crowd your campaign will be shown to.

You can exclude a certain group of audience, for example, people who already like/follow your company Facebook page, so as to save some unnecessary money spent on increasing brand awareness on people who already know your brand.

4: Set up a campaign budget and schedule

You may choose to spend a certain amount of money per day, which means that once your daily budget limit is reached, your ad will stop showing up on your target audience’s’ newsfeed; or you may choose to spend the total amount you have available to spend on this campaign until the money run out, or until the last day you’ve set for your campaign.

Select how you’d like Facebook to optimize your delivery. Facebook can help display your ad to the right group of people to help you achieve more conversions, link clicks, or impressions.

Voila! The next step is to create killer graphics and text copy of your ad, and then you’re good to go! Click here to read AnyaUp’s previous blog post on the art of crafting a successful Facebook campaign message.

 

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Posted on

From #passion to #profession: Sam’s journey towards marketing guru on AnyaUp

Sam's Journey On AnyaUp
Sam’s Journey On AnyaUp

In this episode, we sat down with one of our marketing creatives, Sam Grossman to hear his stories with AnyaUp. Sam has grown from a passionate creative to a customer beloved marketing guru with us, we are happy to ask him a few questions and learn about his journey with AnyaUp.  

What is AnyaUp to you(a creative)?

Quickly after being introduced to AnyaUp it became a valuable resource in constantly finding new and exciting projects to take on. Just as it has for me, the AnyaUp platform will allow you to really grow  your personal brand and business. The signup process was clear and easy and within 15 minutes I was ready to seek out my next marketing mission. With the AnyaUp platform I am essentially able to create a portfolio of my previous projects and everything gets formatted in an easy to navigate profile page. Prospective employers have had no difficulty in assessing the type of projects I have completed in the past and determining if my skills are the right fit for the job.

What was life like before AnyaUp?

Before I became a member of AnyaUp it was honestly pretty tough to find the kind of creative marketing work that I really wanted to do. I was very passionate, but also relatively new to the industry so I didn’t have the connections I needed to consistently find work. I was doing whatever it took to keep going on in my contract marketing career; those long hours cold-calling, cold-emailing, and scrolling through dozens of job boards were certainly worth it to do what I love, but it is about the farthest thing from a perk of the job. Without AnyaUp I would still likely be strained to find my next projects and be unable to dedicate as many hours as possible to my actual marketing work..

Why AnyaUp?

As a creative marketer I have always liked getting involved in lots of different really fun and unique projects. One of the best ways to get exposure to so many different projects, companies, and industries was through the world of contract marketing. Going project by project also allowed me to keep a flexible schedule and ensure that I could easily meet my other obligations as a student. While I certainly enjoyed the freedom of short-term, open-ended projects it became tough to actually find projects that I wanted to take on. Most of my business came through referrals from current and past clients, but there were few other resources for finding work. With AnyaUp finding my next great project is no trouble at all!

Sam's Creative Profile on AnyaUp
Sam’s Creative Profile on AnyaUp

What is the value AnyaUp has provided?

In terms of finding projects to take on, that has been a breeze. The way the platform works is that companies will post job listings and include a fair amount of detail as to what their specific projects will entail. This allows me to determine which projects will actually be a good fit for my skillset rather than wasting my time applying to task for, which I don’t have the skills and other candidates would be a better fit. One of the other more personalized features of the platform is that neither the platform nor the business ultimately set my fee. Creatives, such as myself, are able to place bids in to work on projects and companies will then choose the proper combination of price and experience level to ultimately get their best value out of their marketing budgets.

What is some of the work I have done with AnyaUp?

Among my projects, working with the IoT company Corto has been among the most rewarding. We started working closely with Corto during their website and logo redesign, aided in not only growing Corto’s social media presence, but additionally I created marketing videos that would be used both on their website and social media. Here is a link to the video I crafted for Corto. Additionally Corto’s Twitter received a great boost in followers thanks to some adorable animals, babies, and organic marketing magic. The hard work finally pays off, I am happy to see that Corto is growing to become the leading framework in the rapidly growing IoT industry.

Why will I stick with AnyaUp?

Ultimately the AnyaUp platform has become my top resource when it comes to finding contract work. Unlike many other jobs posting websites companies can go onto AnyaUp with a specific purpose. This eliminates much of the waste in the contract employment sector that can frustrate both employers and potential employees. As a creative myself who has used a variety of different jobs boards myself I can legitimately say that AnyaUp has an impressively clean platform that allows me to find the right jobs with the right employers.

What I would suggest to newcomers?

I would urge other creatives to come and join the platform, with more combined creative force it will only bring us more collective opportunity, and allow you the chance to accelerate your own personal business. AnyaUp is easy and clean, unlike websites such as Fiverr or Upwork you the creative are in control. You set your own prices, select your projects, and ultimately get the freedom you need to love your job. However, if I had to give one piece of advice to the newcomers it would be to not be afraid to showcase all of your skills no matter how insignificant they may seem. There are so many different businesses looking for so many different types of marketing that there is always going to be a niche to be filled, hopefully by you!

Want to turn your passion into profession? Sign up on AnyaUp here.

Posted on

College Grad Creative Andrea Finds Success on AnyaUp

Just as most of college graduates, Andrea Bausch started as a passionate creative. In this post, we wanted to share with you Andrea (Addie)’s journey with AnyaUp, how did Addie’s life has changed and her creative potential shines on AnyaUp. Hope you enjoy the ride!

AnyaUp Creative Success Stories - Andrea Bausch
AnyaUp Creative Success Stories – Andrea Bausch

So how did you even hear about AnyaUp?

 I have to start a little further back for this one. During college, it honestly took me ages to find my major. In fact, I switched so many times, I graduated a year later than all my friends. When I finally decided to try out marketing, something just clicked. Yeah, I hated the finance classes, and accounting is seriously not my thing, but, passed all that, when it all came down to it, those classes were all worth finally being able to do what I felt I was meant to do.

Unfortunately, shortly before discovering AnyaUp, I was in a dead-end job that my degree had not at all prepared me for: I worked under people who had been there longer than I (everyone), and only got to give input on focus group results. It was not at all what I thought life post-degree would be like. That’s when I saw an ad on Facebook. Yeah I know, how cheesy, but that’s honestly how it happened. Normally ads interrupting my regularly scheduled social media scrolling seriously irritate me, but I saw the words “creative marketing” and I could only think “I wish,” so I clicked.

Why AnyaUp?

That’s a fair question. With all the online resources in the world today (LinkdIn, Career Centers, even Facebook) why AnyaUp?

In my mind, there is no better coming together of everything you need better than AnyaUp. Yeah, LinkedIn lets you list your resume, and link with people you know, but AnyaUp lets you build your portfolio, make money, meet future connections (maybe people you put on your linkedIn!) and make a difference in people’s lives that need your help. This is everything in one place, without compromise. It’s easy, simple, and profitable. It just doesn’t get much better.

Well, what happened next?

I was a little skeptical at first, like this could actually solve any of my real-life problems. Well, I figured why not and went ahead and made my creative profile. It turns out AnyaUp was just what I needed. AnyaUp allowed me to do actual marketing, I created websites, desgined campaigns, even gave business owners advice going forward.

One of my favorite projects of all-time is for a business called HelloLocal. Absolutely awesome business, absolutely awesome people. To put it simply, it’s like Groupon for hotel guests, pretty sweet right? Well, we matched on AnyaUp, and I knew formt he beginning I could do what they needed. They needed some digital marketing campaigning, so I created a video for them. It’s very short, but it gets their basic business outline and potential savings when you use them, across to the viewer.  I’ll put their link at the bottom of this page along with the video I made, if you care to admire it!

Basically, businesses create projects, and I would pick up projects that I really thought I could kick-butt at! All the business I did/do help, are small businesses that have no need to hire giant marketing firms to charge them an arm and a leg for, when people like me could help out on a smaller and more personal scale. I was finally doing what my degree prepared me for.

So what are you up to now?

Now, I have oh so thankfully quit that job, and am continuing to make extra revenue through AnyaUp. The best part is, my portfolio has grown exponentially since AnyaUp, and now I’m able to apply for jobs that I really want, because my qualifications, experience, and references have all taken my resume to the next level. I actually have a job interview for a marketing firm next week (wish me luck)!

Anything else to say?

Of course! My advice to all of you, who have stuck through this to the end, is to just go for it. Firstly, a little extra cash never hurt anyone. Secondly, what could it possibly hurt to put yourself out there? Life is too short to settle, and selling yourself short. You have talent and passion that could help more people than just yourself: businesses are waiting for you.

 

Posted on

AnyaUp Logo Contest Official Guidelines and Rules

Introduction

In 2016 we launched Anya (now AnyaUp) to accelerate the growth of businesses of all sizes, by connecting companies with skilled marketing professionals. As we’ve grown, we’ve rebranded to AnyaUp to reflect our sole mission: “Relentlessly and fearlessly helping creative talents and businesses of all sizes grow and succeed.”.

In celebration, we are launching a logo contest.

How to Enter the Contest

The contest begins on June 28, 2017. Submissions will be accepted until September 28, 2017. The winner will be announced on our website, social media and through direct contact with the winner. In order for your entry to be reviewed by our judges, all entries must be:

  • Submitted directly to the AnyaUp team at hello@anyaup.com
  • Submitted as original source files, including a high-res PDF, transparent PNGs and vector files.

Logo Requirements

  • Professional: This logo will be featured on our website, social media and other mediums (stationary, pamphlets, t-shirts etc). As a result, while we want the logo to be eye-catching, it must still be legible.
  • Theme: The logo must reflect and promote the theme of AnyaUp: Growth, Growth, and Growth!
  • Color: There are no limitations and any colors may be used. However, your submission should have versions of various colors including black and white.
  • Integrity: Logos cannot contain copyrighted material. Logos must have been created and edited by the contestant(s). Logos may not include images or licensed images that have been previously published. Must be easily reproducible and scalable for large and small formatting.
  • Fun: AnyaUp is all about turning passion and creativity into productivity and results, the logo should be consistent with this philosophy.

Contest Details

The winner will be selected by the AnyaUp team in conjunction with an external creative panel and announced on October 1st, 2017. Contestants agree that AnyaUp may publish their logo and name(s) and may use both for advertising campaigns and/or marketing materials in the future. Contestants assign all ownership rights, including all intellectual property rights of the logo, to AnyaUp.  Additionally, AnyaUp may alter, modify or revise the logo as it sees necessary. AnyaUp reserves the right to not select a winner if, under its sole discretion, no suitable entries are received.

Prize

  • Contest winner will receive a $888 cash prize
  • Contest winner will be featured on the AnyaUp creative platform (eternal glory and bragging rights!)

Find out more about AnyaUp at: https://www.anyaup.com/

Like our Facebook page at: https://www.facebook.com/theAnyaUp/

Posted on

Say Hello to Hellocal #CustomerSuccess

Posted on

A letter to Anya customers, shareholders, family and friends

 

AnyaUp: Growth, Growth, Growth

Dear Anya customers, shareholders, family and friends,

As you may know, we started as Anya a year ago, with the mission of empowering creatives to help businesses of all sizes grow. Many people have asked me, why Anya? I guess I will just use a quote from Urban Dictionary here:

“Anya: The most amazing, beautiful, intelligent person in the whole world. she will stick by your side and never let you down. Definitely a force to be reckoned with.”

Thanks for the support and the faith of all of you, we have been growing from one location team to an international team, with locations in countries all over the globe and spanning across multiple time zones.

As we grow and expand, moving forward, we will be adopting the new name: AnyaUp, which resonates our company philosophy and reflects our sole mission of why we started this company:

Relentlessly and fearlessly helping creative talents and businesses grow and succeed.

Moving forward, we will have a new home: https://www.anyaup.com/We are looking forward to doing all we can to help your business succeed, and most importantly, your personal success. Stay tuned, let’s #AnyaUp⬆.

Onwards,

Luke Peng

CEO, AnyaUp

Posted on

Is your startup ready to take off?

Let AnayUp help your startup grow. More at https://www.anyaup.com/

Posted on

Are you an aspiring billionaire?

Building a business is lots of hard work, and it is easy to get distracted. Let AnyaUp take care of your marketing for you. More at https://www.anyaup.com/

Posted on

5 Digital Marketing Tips That Will Take Your Business to the Next Level

Digital Marketing Success For Your Business

Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan to increase their digital marketing output over the next 5 years, and digital marketing is also projected to surpass television advertising in terms of marketing dollars spent. Even with all that said digital marketing is still relatively new and can be tricky to navigate. Fear not, here are 5 digital marketing tips that will take your business to the next level.

1. Strong Calls to Action and Catchy Images

If you scroll through Facebook, Twitter, Instagram or just about any other website chances are you will come across more ads than you want or can process. That is why it is key that you can genuinely capture the interest of the scrollers-by. Words and phrases such as “Free” “50% off” or “Limited Time Offer” can be attention grabbers that will actually get people to stop, look, and click on your ad. Additionally, strong images can also be a way to get the social media users to take pause. When it comes to images either go with an authentic or over the top look. By genuine I mean to say that you should use images actually people would post. Nothing is more off-putting on social media than when people think they are being forced to interact with robots. In terms of going over the top, it is simply just something that many people may stop to look at such as a bear in armor riding a unicorn. Well, you get the point.

An example of call to action buttons

2. Reviews, Reviews, Reviews

While, the Google’s SEO rankings are a bit of a mystery to everyone who didn’t actually write the algorithm there are a couple proved ways to help boost your Google ranking. Naturally, the ranking is going to be largely based on relevance. Turns out the most relevant companies are the ones that real people have said they have used and loved. Encourage your customers to leave reviews by offering small tokens such as discounts or bonus features in your app. Particularly if you can obtain a mass amount of reviews within just a few days you can really shoot up the Google rankings. Additionally, strong rankings can boost your ever-valuable word of mouth marketing. Even if you are not actually selling a physical product the same logic will apply. People trust other people, so the more positive reviews that we get, it only makes sense that more consumers will follow.

A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review. – Jonah Berger, Contagious: Why Things Catch On

3. Quality, AND Quantity

Many companies often get caught up in what is the absolutely perfect content to write and share, which can ultimately lead to too much time wasted between posts. One of the most challenging aspects of digital and social marketing is that there is no one formula for what is going to be successful. By keeping a regularly scheduled flow of content your followers will know what and when to expect you to post content that will peak their interest. The steady flow of good, solid, if not perfect content can steadily grow your follower base while you work on creating the next viral internet piece. Take Snapchat for example, while the amount of original content that they generate on a daily basis keeps users active and engaged. On any given day you can find pictures and videos from everything from NBA locker rooms, to a political rally in Washington DC, to everyday users spreading pictures of their puppies. While Snapchat’s content isn’t always perfect there is something for everyone and that keeps users coming back again and again.

Daily Fresh Content by Snapchat: Discovery

4. Do Your Testing, Know Your Audience and Post The Right Content

While the internet is full of opportunity, it can also be a cold and unforgiving place. Before I got into the business world I was a political science major in college and one thing I learned when studying campaigns is that bad news sticks even more strongly than good news. The same formula can certainly be applied when it comes to online marketing. I am sure you Pepsi’s Kendall Jenner ad that was nothing short of a disaster more than you remember Turkish Airlines bringing hundreds of thousands of pounds of food to starving Somalis. Since Pepsi is such a huge corporation it ultimately was able to weather to storm, but for small companies less integrated into society such horrible attempts at marketing can be crippling. While it is alright to have some edge in your posts make sure it does not cross the line into being offensive. Since it is so easy for people to post, comment, and share your bad publicity could spread like wildfire leading to bad PR your company certainly does not need. Therefore, do your testing, know your audience and post the right content.

“Worst Ad Ever”: Kendall Jenner Pepsi Ad

5. Start Marketing as Early as Possible

For any early stage startup the most important make or break question you will have to answer is what is your market fit. Once you have figured that out, awesome! You are on your way to growing your business, if you can answer the follow up question: how to reach your market. The best way to find out what types of messages will best reach your target customer is by old fashioned trial and error. One of the most frequently overlooked tools in a marketer’s utility belt is the A/B Test. As soon as you are even thinking about launching your product you should already be testing out different content on your assumptions on target customers. Be encouraged by positive responses, but also negative ones as well, this just means you now know what not to do. The most successful companies are not always the ones with the best product, instead, the companies that have paying customers before the product even launches. By starting to market early and often you will have right feedbacks and the data set needed to actually capture the right market fit by the time you are ready to launch. As in the book that launched the Lean Startup revolution, Steve Blank suggests the customer feedback loop cycles, which is closely related to the early marketing approach, are the first two steps of epiphany to building a successful business and company. So startup founders and business owners, it is never too early to market your idea and product.

Steven Blank: THE FOUR STEPS TO THE EPIPHANY

Author: Sam Grossman

This article is curated by our marketing creatives at AnyaUp. For more marketing advice, check out AnyaUp Blog for weekly marketing tips and stories from our experienced marketing professionals.

Posted on

Creative Marketing? Done! – A story by AnyaUp Creative

Imagine you are a purveyor of puppies introducing yourself to a new neighborhood, the fabulous up-and-coming Lower North Side.

Legally Blonde – AnyaUp Creative Marketing

First impressions

You know that visual validation with a viral video will capture customers and bring around the barrio. Since the Internet evolved out of the middle ages, it’s been about two things: high quality UI/UX (whatever that is) and high quality content (you’re pretty sure you know what that is). In any case, you know high quality when you see it.

AnyaUp – Creative Marketing

Do it right

But…you’re good at rearing runts and haven’t thought so much about marketing mutts. You have some ideas. You know some people. But, you want to do it “right.”

You have to do everything, but you don’t have to do that

Suddenly a box shows up at the stoop full of the cutest little Samoyed mixes. And, not 5–6 of them in a ratty mini-microwave box, but a dozen — maybe two — in a big, sturdy mini-fridge box. But, you need persuasive content, stat (you’ve got 22 chow-devouring, vaccinated, untrained  Samoyeds to find families for).

AnyaUp – Creative Marketing – Samoyeds

Their cuteness speaks for itself, and you know your services are sublime, but where to begin with marketing? You’re a market newcomer. You aren’t more than a hobby photographer. You’ve never used iMovie. Your business partner knows the ropes around targeting social media posts and can get your posts in front of eager adopters and would-be pup parents throughout the greater zip code area. You need well-designed strategic content. How about a video? Sure. Let’s find someone to record a video.

Personal networks aren’t everything (literally)

So you enlist your brother’s co-worker’s wedding videographer (hint: they got divorced within a year).

“Videographer” is allergic to dogs (not his fault). Street conscripts lure puppies with chocolate bars(!) to run past the camera. “Videographer” takes principal photography with a flip phone (but it’s just principal photography). You record a 10 second pitch under bad yellow lighting, with an old sheet finger painted by a cat as the backdrop. “Videographer” spends the next three weeks color-correcting and the “final draft” comes back tinted green.

It’s late. It’s bad (really). He charged by the (slow, grueling) hour, and apparently you got the “family discount.”

AnyaUp Creative Story

Creative Marketing?

You need effective content, and a strategy that meets you where you are (new neighborhood, new puppies, focused on what you do best) and takes you where you want to be. Marketing. Creative marketing.

No more self-directed films shot by an estranged relative’s co-worker, aka “where’s the flash button?” videographer. Film production. Actors. Designers. Voiceover artists. Interior designers. Painters.

There’s the yellow pages. There’s Google. Time, effort, uncertainty.

You know marketing can’t wait: we all have to market to stay ahead Marketing is hit or miss: there are too many options, crowded with low quality.

AnyaUp, a white glove platform to the industry’s top selection of carefully curated creatives.

Use AnyaUp. Curated, professional, evolved.

Transform your small business. Create identity. Do what you do best, and enlist creatives to present it and complement it. Send that puppy video viral before they become dogs.

AnyaUp Creative Story

Creative marketing? Use AnyaUp. Done.

Author: John Sanzone

This story is crafted by AnyaUp creative. Interested in becoming a creative? Sign up here: https://www.anyaup.com/become-a-creative

Posted on

Marketing in 2017 — what you need to know to connect to customers

Marketing is about getting people’s attention. This is a limited resource — a resource that everyone wants and few can get. If you, like us, have ever tried to get people to care about your product, you’ll know how difficult it is to convince people of the value you provide.

This article is aimed towards anyone who has launched a product that has solved a problem in an innovative way. If you’re reading this, you’ve either created something that offers value to others or you’ve got one in mind. Your goal is to get people to know about it, because it genuinely accomplishes things that your competitors can’t do.

What works may surprise you, and is often counterintuitive. We’re in the business of what works and what doesn’t, so let’s get to it.

Hundreds of thousands of major companies send out regular emails using highly crafted, specialised email templates that look fancy and professional. They do this to stand out and get people’s attention — so that recipients feel that the email’s professional. They are wrong, people respond, without fail, to plain text — anything else turns people off.

The reason for this is simple, people want you to connect with them and they don’t want to have to invest effort in interpreting what you’re trying to say. A fancy email template fails at both of these basic principles, they’re interpreted as something that has been sent to hundreds of thousands of other people in a desperate attempt to get them to care — and worse, it takes time to visually navigate the email and find the content.

People want you to talk to them

To engage people, you’ll need to understand some key principles. Remember that you will always be competing with thousands of others for this engagement.

Here’s what works and what doesn’t in getting people to pay attention:

1. Unique visual content is king

It’s well established that people remember images better than words, but the full extent of this may surprise you. Humans are such visually oriented creatures one study showed that people remembered a remarkable 92% of detailed parts of images after being showed 2,500 unique pictures over 6 hours. It’s clear that visual content is king and should be your focus if you want to engage customers.

Visual content is everywhere — from the moment people wake up they are bombarded with television adverts, social media content, billboards and so on. Welcome to the attention war, if you want people’s attention you will need to fight for it.

In less dramatic terms — this is about standing out from the crowd and having an edge on your competition. Here are some tricks of the trade that professional content marketers are using in 2017 to do just that:

2. It has to engage and intrigue

People have lost their attention span, it’s now around 8 seconds. We’re not getting stupider — information overload is a real phenomenon. Think about the amount of information that needs to be processed on a simple Facebook page — it’s utterly vast. To deal with this, people have developed subconscious junk-mail-esque filters to categorise information en mass.

An ad is at the bottom of this subconscious junk mail filter hierarchy.

The common retort is that the solution is just to make visual content relevant to your product. One company put this theory to the test and found it false.

The evidence shows that there are a number of things that reliably get people’s interest:

3. Content must be up to standard

We know — sounds obvious. But creating high quality content is difficult, skilled work and requires an understanding of a multitude of factors. You genuinely need to bring in the experts — a hack and slash approach will actively harm your business — here’s why.

As Einstein quipped ‘the definition of genius is taking the complex and making it simple’. Making something simple is hard work but simple payment flows reap the benefits. You might be aware that choosing is hard work and turns customers off. To market effectively you need to limit what you show to customers, which by necessity means it needs to be of a higher quality. In marketing, less is more. Google published their latest quality guidelines used to evaluate content last year, and they make for an interesting read.

“One of the most important criteria in PQ [page quality] rating is the quality of the MC [main content], which is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page, and also informs the E­A­T of the page. … We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or misleading information presented as fact is also a reason for Low or even Lowest quality ratings. Pages with low quality MC do not achieve their purpose well.

Low quality MC is a sufficient reason to give a page a Low quality rating.”

Marketers trip over themselves to improve their SEO rating — there can be no illusion that low quality content will help accomplish this. It’s critical that everything you publish is up to standard and that means hiring the right professionals for the task at hand. A great way to do this is by having guest bloggers contribute to your blog.

How ANYA can help

Marketing is about getting people’s attention — and to do that you’d do well to take a different approach. Hiring the right people for what you need, whether it’s a promotional video or web design, doesn’t have to be difficult. Our platform finds the best talent across the world, who can do things in specific places and regions where you’re looking for materials. Anya lets vetted experts come to you, for any marketing job anywhere in the world. Your budget needs are accounted for and we don’t charge commission.

Our goal is to make it easy for people to contact creative professionals and rapidly get things done, to budget. We’ve learned from experience that hiring creative professionals can be an arduous task, particularly if your needs are specific to a particular place or you need someone with a breadth of skills.

Now it doesn’t have to be.

Check us out at useanya.com or email us at hello@useanya.com.

Author: Andrew Walsh

Posted on

The Future of Marketing – 3 Marketing Tips No One Tells You About

The Future Of Marketing – AnyaUp

 

You are a startup founder. You have a killer product. You live on a ramen-noodle daily budget. Now you want to get the most value out of your marketing $$$.

No problem. You want to be creative. You give it your best shot and come up with a campaign.

Oops.

Let’s give it a try again.

How about buying a “marketing gig” from Fiverr, the marketplace for “$5 can get people do anything”? Like PewDiePie, the 5M+ followers’ YouTube star’s self marketing stunt story: marketing gone wrong and led to a back slash dramatic episode of his self marketing fail. Remember the scene from Silicon Valley, a click farm that gets you thousand of robotic non-genuine followers?

The click farm scene from Silicon Valley, S3E9, “Daily Active Users”

When it comes to marketing, it is all about quality.

So, how do you get marketing done right?

Best Value

According a market research by ALF in 2015, the marketing budget for most companies is 2% to 5% of their revenues. That probably doesn’t include your startup or your pal’s small business.

If you’re on a limited budget, getting the best value out of marketing becomes the key. Don’t have a full time marketer? No problem, create a project and get the quotes from highly qualified marketers before you start your marketing.

Right Context

Context marketing is the set of best practices of amplify the value of your content to your prospects and customers. In a nutshell, delivering the right content to the right audience.

“Content is king, but context is god.” — Gary Vaynerchuk, Serial entrepreneur, four-time New York Times bestselling author

To get it right, you need to work with your marketers closely, communicate timely in every single step of the marketing process, and do that with as little friction as possible, without delays in communication and sharing content.

“The most interesting man in the world.” Dos Equi most successful marketing, s2006

High Efficiency

The same research published by ALF, one of the most complaints from marketers is “not being able to effectively track marketing spend.”

What does this mean? You spent $500 wrote an article, $1000 on a promo video, which is on the low end according to this statistic by Entrepreneur. It is just the start. How does it perform and how can we improve it? Good marketing needs a process designed to measure results.

“What gets measured gets done.”

Did I mention you have limited time to do marketing? Because you have limited time to get marketing done, you need to make sure it is done efficiently and improves over time. So you can actually spend the time building your business.

You don’t just need content. You need good quality and highly effective marketing done in the right way.

Yup, that is exactly what we, AnyaUp wants for you as well.

Let AnyaUp take care of marketing for you.

AnyaUp, creative marketing, done.

Get in touch with AnyaUp marketing specialists here:

 

Posted on

Building a connected world: how Corto finds success with AnyaUp

How Corto finds success in AnyaUp

From the Netherlands to Silicon Valley, from a guitarist in local popular band to seven years’ career in consulting, to building his own rapidly growing product, Sander Mertens is sharing his journey and his AnyaUp story with us today.

Tell us a little about yourself. Who you are, where you’re from, what do you do.

Hi, my name is Sander Mertens. I’m a Dutch transplant currently living in Silicon Valley and a big believer in IoT, with seven years of experience building and designing IoT systems.

Tell us about your business.

Corto is an open source app framework for IoT developers. The IoT ecosystem is very segmented which makes it hard for small businesses and individuals to build IoT apps. What the industry needs is an easy to use framework that engages more people in IoT, basically like what node.js did for web development. With corto, we designed a frictionless environment for building, testing and documenting IoT apps that can seamlessly exchange data with each other.

How did you first get into IoT. Was there a specific moment that made you “take the leap”?

I’m an infrastructure guy. When I see something that is more complicated than I think it should be, I can’t help myself but build abstractions that strip the “fat” from the code. Five years ago I was building a game that used a few different libraries for graphics, networking and level design. After some months I found that 80% of my project was glue-code bridging data from one technology to another. At that point I just had to write an abstraction that could juggle data between these libraries. This eventually became Corto. Because of some cosmic coincidence, I was working for an IoT company at the time, and I found that many of our IoT customers were having similar problems as the ones I had with my game. That is how everything started.

How did you hear about AnyaUp? What inspired you to use AnyaUp?

Corto started as a one-man show, which means I had to do everything by myself, from code to website to social media accounts. Today I often find myself struggling to simultaneously spend time on satisfying existing users and doing things that will push Corto to a wider audience. I found that the time and resources I spent on marketing were wasted as I did not have the bandwidth to do proper follow ups, or execute on a long term plan.

When I heard that one of my friends was working at AnyaUp and learned about what they did I was immediately interested. Together with AnyaUp’s marketing expertise and their pool of creatives we were able to identify pain points and come up with a long term marketing plan. AnyaUp then completely took over the day-to-day chores of making sure that the plan was executed properly.

I am still very much involved in defining and refining the vision for Corto, but I found that the structure and expertise of AnyaUp allows me to focus more on long-term strategy instead of making haphazard decisions on what to do next. Because of that, I feel like I’m getting a lot more value out of the resources I’m spending on marketing.

How did your product benefit from using AnyaUp?

AnyaUp has helped us to refine our message which makes Corto easier for users to understand. We will soon be refreshing our brand, rolling out updates to the website, increase social media engagement and do many other things that I would never have been able to pull off by myself.

What impact has AnyaUp had on your business? Has it changed the way you think about marketing?

Like many founders, I thought marketing was something that you just need to master. I tried to learn as much as I can about growth hacking, SEO, building effective presentations and email marketing. I spent time and money on websites like Fiverr and 99 designs to get designers to create things that I couldn’t create myself. Basically I was throwing things at a wall hoping something would stick.

What I did not realize was that marketing is not just about doing all these things. It is about making sure everything happens within the right context, and this requires a lot of upfront thought and strategic planning.

AnyaUp showed me that having someone who understands your brand and business and is dedicated to the execution of a plan is a difference between day and night. It truly feels like having another person on the team that I can call anytime to challenge me, brainstorm about new ideas and give me valuable advice.

What advice would you give to a newcomer on AnyaUp looking to achieve success?

AnyaUp is not the only company out there that does marketing, but I found their model very attractive. AnyaUp was willing to sit down with me before I signed any contracts. I discussed my business and vision with them at length and not long after that they followed up with a plan for improvement. I was sufficiently impressed with what they came up with and decided to move forward with them.

If you’re looking at AnyaUp, treat them as a partner, not as just another service provider. Tell them as much about your business, your brand and your vision as possible, and you’ll be surprised with what they come up with.

Want to know how Corto makes the world of IoT a better place? Check out Corto here.