Are Tinder and Snapchat the Next Big Thing in Marketing

Are Tinder and Snapchat the Next Big Thing in Marketing?

Like any good millennial, I spend arguably a little too much time on my iPhone. However, like any good marketer, I actually pay attention to all the different forms of advertising I see. Turns out with the mobile revolution in full swing, many of the trendiest companies are turning to in-app advertising. While there is the traditional mobile application advertising, with simply a pop-up message or video, there are cheaper, more engaging, and more fun ways to target customers through apps. These app platforms can serve as creative space where marketers can produce content without having to worry about feeling too impersonal. By compounding some of my personal experience with some good old fashioned research I have put together a few success stories to help inspire your mobile marketing!

Slow and Steady Wins the Race

For many entrepreneurs, their business is what they live and breathe. Why not make that a part of your dating profile and pick up a few new users along the way. Something simple like what Padraig did here is a great way to pick up customers and a few dates. Her profile reads:

“Fashion tech company founder, Fitness, beach coffee, exploring the city. Active and sarcastic.

This is my baby: stylewonder.com”

As you can see she makes her business a part of her profile drawing people to her website who want to know a little bit more about her. Padraig being the successful entrepreneur she is, naturally picks up a solid amount of traction on Tinder in addition to boosting her social currency for ever-valuable word of mouth marketing. People are certainly more likely going to talk about someone they met with a booming new business rather than some random person they met online.

Creative Marketing Using Tinder

Swipe Right to Adopt Adorable Puppies

Social Tees Animal Rescue in New York City found themselves in a jam similar to that of many animal shelters. They needed to get the word out about their puppies in need of a home, but like many shelters most of their money goes to taking care of their furry friends rather than a marketing budget. What they decided to do was create Tinder profiles for 10 dogs looking for a new owner. Within only 1 hour they had over 1,500 matches, a more impressive total than even the most effective Tinder swipers. Over a couple of days, they receive thousands of more matches, which were used to create meetups between the dogs and potential owners. Not only did adoption rates soar, but the shelter also received pretty significant press coverage praising them on their creative approach to dating apps.

Swipe Right Night

Do you own a brick and mortar location or just have a sweet office space that has plenty of room for a singles mixer? Host your own Swipe Right Night, it basically works as a singles meet and greet, expect people don’t actually have to be that bold and talk to people in person for their first interaction. While this could be fun with any number of people the Atlanta Hawks took it to a whole new level. They started out with a stadium of 20,000 people then set up a singles lounge where those who matched at the game could meet up. Just to take up one more notch they brought in some local celebrities to join in on the fun as well, making this a once in a lifetime opportunity for fans. Great job Hawks marketing team, you guys gave the fans a great story to tell about the team and a personal connection to the brand all with one simple and basically free night of fun.

 

 

Become a Snapchat Personality

Nobody does this better than Snapchat superstar DJ Khalid. Say what you will about his music, but nobody can argue that he hasn’t built himself into one of the strongest brands in the industry. With a healthy mix of comedy, exclusivity, and engagement DJ Khalid’s snaps each bring in between 3-4 million views. While he certainly had a bit of an edge by starting out as a celebrity in the first place he perfectly demonstrates the value that Snapchat can add at such a low cost. For only 1-10 seconds of your time, you can create a personalized message to your followers. As seen in our previous blog entry content is key for keeping your followers engaged and Snapchat is the perfect platform to keep that steady stream of content flowing.

These are just a few of my favorite ideas on marketing with apps. It seems like new apps are coming out almost daily and with all these new platforms there are so many new and creative ways for your business to grow. Hopefully, these success stories inspire you to find your own creative path. Of course, by heading over to useanya.com we can link you up with our awesome creatives to help kickstart the process.

By Sam Grossman

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here

5 Digital Marketing Tips That Will Take Your Business to the Next Level

Digital Marketing Success For Your Business

Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan to increase their digital marketing output over the next 5 years, and digital marketing is also projected to surpass television advertising in terms of marketing dollars spent. Even with all that said digital marketing is still relatively new and can be tricky to navigate. Fear not, here are 5 digital marketing tips that will take your business to the next level.

1. Strong Calls to Action and Catchy Images

If you scroll through Facebook, Twitter, Instagram or just about any other website chances are you will come across more ads than you want or can process. That is why it is key that you can genuinely capture the interest of the scrollers-by. Words and phrases such as “Free” “50% off” or “Limited Time Offer” can be attention grabbers that will actually get people to stop, look, and click on your ad. Additionally, strong images can also be a way to get the social media users to take pause. When it comes to images either go with an authentic or over the top look. By genuine I mean to say that you should use images actually people would post. Nothing is more off-putting on social media than when people think they are being forced to interact with robots. In terms of going over the top, it is simply just something that many people may stop to look at such as a bear in armor riding a unicorn. Well, you get the point.

An example of call to action buttons

2. Reviews, Reviews, Reviews

While, the Google’s SEO rankings are a bit of a mystery to everyone who didn’t actually write the algorithm there are a couple proved ways to help boost your Google ranking. Naturally, the ranking is going to be largely based on relevance. Turns out the most relevant companies are the ones that real people have said they have used and loved. Encourage your customers to leave reviews by offering small tokens such as discounts or bonus features in your app. Particularly if you can obtain a mass amount of reviews within just a few days you can really shoot up the Google rankings. Additionally, strong rankings can boost your ever-valuable word of mouth marketing. Even if you are not actually selling a physical product the same logic will apply. People trust other people, so the more positive reviews that we get, it only makes sense that more consumers will follow.

A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review. – Jonah Berger, Contagious: Why Things Catch On

3. Quality, AND Quantity

Many companies often get caught up in what is the absolutely perfect content to write and share, which can ultimately lead to too much time wasted between posts. One of the most challenging aspects of digital and social marketing is that there is no one formula for what is going to be successful. By keeping a regularly scheduled flow of content your followers will know what and when to expect you to post content that will peak their interest. The steady flow of good, solid, if not perfect content can steadily grow your follower base while you work on creating the next viral internet piece. Take Snapchat for example, while the amount of original content that they generate on a daily basis keeps users active and engaged. On any given day you can find pictures and videos from everything from NBA locker rooms, to a political rally in Washington DC, to everyday users spreading pictures of their puppies. While Snapchat’s content isn’t always perfect there is something for everyone and that keeps users coming back again and again.

Daily Fresh Content by Snapchat: Discovery

4. Do Your Testing, Know Your Audience and Post The Right Content

While the internet is full of opportunity, it can also be a cold and unforgiving place. Before I got into the business world I was a political science major in college and one thing I learned when studying campaigns is that bad news sticks even more strongly than good news. The same formula can certainly be applied when it comes to online marketing. I am sure you Pepsi’s Kendall Jenner ad that was nothing short of a disaster more than you remember Turkish Airlines bringing hundreds of thousands of pounds of food to starving Somalis. Since Pepsi is such a huge corporation it ultimately was able to weather to storm, but for small companies less integrated into society such horrible attempts at marketing can be crippling. While it is alright to have some edge in your posts make sure it does not cross the line into being offensive. Since it is so easy for people to post, comment, and share your bad publicity could spread like wildfire leading to bad PR your company certainly does not need. Therefore, do your testing, know your audience and post the right content.

“Worst Ad Ever”: Kendall Jenner Pepsi Ad

5. Start Marketing as Early as Possible

For any early stage startup the most important make or break question you will have to answer is what is your market fit. Once you have figured that out, awesome! You are on your way to growing your business, if you can answer the follow up question: how to reach your market. The best way to find out what types of messages will best reach your target customer is by old fashioned trial and error. One of the most frequently overlooked tools in a marketer’s utility belt is the A/B Test. As soon as you are even thinking about launching your product you should already be testing out different content on your assumptions on target customers. Be encouraged by positive responses, but also negative ones as well, this just means you now know what not to do. The most successful companies are not always the ones with the best product, instead, the companies that have paying customers before the product even launches. By starting to market early and often you will have right feedbacks and the data set needed to actually capture the right market fit by the time you are ready to launch. As in the book that launched the Lean Startup revolution, Steve Blank suggests the customer feedback loop cycles, which is closely related to the early marketing approach, are the first two steps of epiphany to building a successful business and company. So startup founders and business owners, it is never too early to market your idea and product.

Steven Blank: THE FOUR STEPS TO THE EPIPHANY

Author: Sam Grossman

This article is curated by our marketing creatives at AnyaUp. For more marketing advice, check out AnyaUp Blog for weekly marketing tips and stories from our experienced marketing professionals.

Marketing in 2017 — what you need to know to connect to customers

Marketing is about getting people’s attention. This is a limited resource — a resource that everyone wants and few can get. If you, like us, have ever tried to get people to care about your product, you’ll know how difficult it is to convince people of the value you provide.

This article is aimed towards anyone who has launched a product that has solved a problem in an innovative way. If you’re reading this, you’ve either created something that offers value to others or you’ve got one in mind. Your goal is to get people to know about it, because it genuinely accomplishes things that your competitors can’t do.

What works may surprise you, and is often counterintuitive. We’re in the business of what works and what doesn’t, so let’s get to it.

Hundreds of thousands of major companies send out regular emails using highly crafted, specialised email templates that look fancy and professional. They do this to stand out and get people’s attention — so that recipients feel that the email’s professional. They are wrong, people respond, without fail, to plain text — anything else turns people off.

The reason for this is simple, people want you to connect with them and they don’t want to have to invest effort in interpreting what you’re trying to say. A fancy email template fails at both of these basic principles, they’re interpreted as something that has been sent to hundreds of thousands of other people in a desperate attempt to get them to care — and worse, it takes time to visually navigate the email and find the content.

People want you to talk to them

To engage people, you’ll need to understand some key principles. Remember that you will always be competing with thousands of others for this engagement.

Here’s what works and what doesn’t in getting people to pay attention:

1. Unique visual content is king

It’s well established that people remember images better than words, but the full extent of this may surprise you. Humans are such visually oriented creatures one study showed that people remembered a remarkable 92% of detailed parts of images after being showed 2,500 unique pictures over 6 hours. It’s clear that visual content is king and should be your focus if you want to engage customers.

Visual content is everywhere — from the moment people wake up they are bombarded with television adverts, social media content, billboards and so on. Welcome to the attention war, if you want people’s attention you will need to fight for it.

In less dramatic terms — this is about standing out from the crowd and having an edge on your competition. Here are some tricks of the trade that professional content marketers are using in 2017 to do just that:

2. It has to engage and intrigue

People have lost their attention span, it’s now around 8 seconds. We’re not getting stupider — information overload is a real phenomenon. Think about the amount of information that needs to be processed on a simple Facebook page — it’s utterly vast. To deal with this, people have developed subconscious junk-mail-esque filters to categorise information en mass.

An ad is at the bottom of this subconscious junk mail filter hierarchy.

The common retort is that the solution is just to make visual content relevant to your product. One company put this theory to the test and found it false.

The evidence shows that there are a number of things that reliably get people’s interest:

3. Content must be up to standard

We know — sounds obvious. But creating high quality content is difficult, skilled work and requires an understanding of a multitude of factors. You genuinely need to bring in the experts — a hack and slash approach will actively harm your business — here’s why.

As Einstein quipped ‘the definition of genius is taking the complex and making it simple’. Making something simple is hard work but simple payment flows reap the benefits. You might be aware that choosing is hard work and turns customers off. To market effectively you need to limit what you show to customers, which by necessity means it needs to be of a higher quality. In marketing, less is more. Google published their latest quality guidelines used to evaluate content last year, and they make for an interesting read.

“One of the most important criteria in PQ [page quality] rating is the quality of the MC [main content], which is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page, and also informs the E­A­T of the page. … We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or misleading information presented as fact is also a reason for Low or even Lowest quality ratings. Pages with low quality MC do not achieve their purpose well.

Low quality MC is a sufficient reason to give a page a Low quality rating.”

Marketers trip over themselves to improve their SEO rating — there can be no illusion that low quality content will help accomplish this. It’s critical that everything you publish is up to standard and that means hiring the right professionals for the task at hand. A great way to do this is by having guest bloggers contribute to your blog.

How ANYA can help

Marketing is about getting people’s attention — and to do that you’d do well to take a different approach. Hiring the right people for what you need, whether it’s a promotional video or web design, doesn’t have to be difficult. Our platform finds the best talent across the world, who can do things in specific places and regions where you’re looking for materials. Anya lets vetted experts come to you, for any marketing job anywhere in the world. Your budget needs are accounted for and we don’t charge commission.

Our goal is to make it easy for people to contact creative professionals and rapidly get things done, to budget. We’ve learned from experience that hiring creative professionals can be an arduous task, particularly if your needs are specific to a particular place or you need someone with a breadth of skills.

Now it doesn’t have to be.

Check us out at useanya.com or email us at hello@useanya.com.

Author: Andrew Walsh

The Future of Marketing – 3 Marketing Tips No One Tells You About

The Future Of Marketing – AnyaUp

 

You are a startup founder. You have a killer product. You live on a ramen-noodle daily budget. Now you want to get the most value out of your marketing $$$.

No problem. You want to be creative. You give it your best shot and come up with a campaign.

Oops.

Let’s give it a try again.

How about buying a “marketing gig” from Fiverr, the marketplace for “$5 can get people do anything”? Like PewDiePie, the 5M+ followers’ YouTube star’s self marketing stunt story: marketing gone wrong and led to a back slash dramatic episode of his self marketing fail. Remember the scene from Silicon Valley, a click farm that gets you thousand of robotic non-genuine followers?

The click farm scene from Silicon Valley, S3E9, “Daily Active Users”

When it comes to marketing, it is all about quality.

So, how do you get marketing done right?

Best Value

According a market research by ALF in 2015, the marketing budget for most companies is 2% to 5% of their revenues. That probably doesn’t include your startup or your pal’s small business.

If you’re on a limited budget, getting the best value out of marketing becomes the key. Don’t have a full time marketer? No problem, create a project and get the quotes from highly qualified marketers before you start your marketing.

Right Context

Context marketing is the set of best practices of amplify the value of your content to your prospects and customers. In a nutshell, delivering the right content to the right audience.

“Content is king, but context is god.” — Gary Vaynerchuk, Serial entrepreneur, four-time New York Times bestselling author

To get it right, you need to work with your marketers closely, communicate timely in every single step of the marketing process, and do that with as little friction as possible, without delays in communication and sharing content.

“The most interesting man in the world.” Dos Equi most successful marketing, s2006

High Efficiency

The same research published by ALF, one of the most complaints from marketers is “not being able to effectively track marketing spend.”

What does this mean? You spent $500 wrote an article, $1000 on a promo video, which is on the low end according to this statistic by Entrepreneur. It is just the start. How does it perform and how can we improve it? Good marketing needs a process designed to measure results.

“What gets measured gets done.”

Did I mention you have limited time to do marketing? Because you have limited time to get marketing done, you need to make sure it is done efficiently and improves over time. So you can actually spend the time building your business.

You don’t just need content. You need good quality and highly effective marketing done in the right way.

Yup, that is exactly what we, AnyaUp wants for you as well.

Let AnyaUp take care of marketing for you.

AnyaUp, creative marketing, done.

Get in touch with AnyaUp marketing specialists here: