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The 3P’s of Marketing

One fool proof way to market you product/service/business is following the three P’s. The three P’s of marketing are simple, and intuitive enough to follow, and here’s a break down of how you do it:

Create a short and direct PROMISE. Help your prospects see how your product will change their lives. But remember to keep the promise reasonable and not too far out of grasp. We all tend to use hyperbolic language sometimes, and that’s not a problem. But when it comes to making a promise in the marketing front, make a solid promise – something specific and clear that your prospects can see and measure. Most often, your prospects are used to, and most probably are already desensitized to, all claims of how one product will change their lives for the better drastically, or how another service will improve their satisfaction in life immensely. Making a solid and specific promise will help your business stand out from the rest.

PITCH to your prospects why they should use your product, and why they should use it now. I am sure we all have a million reasons to give, as passionate business owners and marketers, on why people should use our products. But simplify it all – boil them down to simple phrases and clear ideas – so that prospects can understand easily. Don’t forget to spice your pitch up with a sense of urgency! It might just be what your prospect need to make the decision sooner, rather than putting it off to later.

When you make the offer, be clear about what that services your PRICE gets your prospects. No one wants any confusion afterwards! You might also consider refreshing your prospects on your promise a little at this last stage to give them that extra encouragement to use your product/service/business.
Throw in a call-to-action at the very end. It may sound silly, but sometimes, prospects need a little push to do what you want them to do. Invite them to place an order with you now, or use your services now.

​Written by Joey Ho. AnyaUp provides services such as express website building and Facebook campaigns services. Check out the express shop here.

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How BIG is Creative industry?

Human minds are the most wonder of all wonders. The ability to create and the potential to change the world is extremely powerful. Did you know, that Creative industries account for over 7% of the World’s GDP in 2015, and growing at more than 5% year over year?

In this post, let’s take a closer look at Creative industry, and it’s impact.

 

First, which Creative sector grows the fastest?

According to a study done by NASAA (National Assembly of States Arts Agencies),  the top 3 fastest growing sectors are:  Advertising and marketing; Design (Product, graphic and fashion design) and Production (Film, TV, video, radio and photography).

Among them, Advertising and marketing is quite notable, since we are seeing strong demand from business owners of all sizes that is needing the matching Creative talent to grow their businesses.

Now, how BIG is the impact of Creative industry?

The latest research by ALF Insight shows, every $1 increase in demand for America’s Creative industry generates $1.69 in total output. That means: creative industries contributes 69% of positive economic impact!

Okay, what are the opportunities? 

After interviewing hundreds of business owners from Startup founders, entrepreneurs, online and offline business owners, and Creatives from video producers, writers, photographers, designers, marketers and influencers, we identified the needs a reliable platform to connect with business in needs with matching qualified Creatives, where both side can be presented safe and effective space to grow and flourish.  Therefore, we started AnyaUp, where as business you can create project and as Creative you can take on project. Communications and screening are all included in our platform, streamlining the entire process.

Creative industry is enormous, and only getting bigger. Together, let’s make an impact!

Author: Founder of AnyaUp, Luke Peng.

Interested in learning more about how you can be part of the exciting growth for yourself as a Creative, or your business as an owner? Drop us an email.