One fool proof way to market you product/service/business is following the three P’s. The three P’s of marketing are simple, and intuitive enough to follow, and here’s a break down of how you do it:
Create a short and direct PROMISE. Help your prospects see how your product will change their lives. But remember to keep the promise reasonable and not too far out of grasp. We all tend to use hyperbolic language sometimes, and that’s not a problem. But when it comes to making a promise in the marketing front, make a solid promise – something specific and clear that your prospects can see and measure. Most often, your prospects are used to, and most probably are already desensitized to, all claims of how one product will change their lives for the better drastically, or how another service will improve their satisfaction in life immensely. Making a solid and specific promise will help your business stand out from the rest.
PITCH to your prospects why they should use your product, and why they should use it now. I am sure we all have a million reasons to give, as passionate business owners and marketers, on why people should use our products. But simplify it all – boil them down to simple phrases and clear ideas – so that prospects can understand easily. Don’t forget to spice your pitch up with a sense of urgency! It might just be what your prospect need to make the decision sooner, rather than putting it off to later.
When you make the offer, be clear about what that services your PRICE gets your prospects. No one wants any confusion afterwards! You might also consider refreshing your prospects on your promise a little at this last stage to give them that extra encouragement to use your product/service/business.
Throw in a call-to-action at the very end. It may sound silly, but sometimes, prospects need a little push to do what you want them to do. Invite them to place an order with you now, or use your services now.