How to: Create a Successful Facebook Conversion Campaign

Before you craft the perfect conversion campaign with relevant and persuasive graphics and text copy, it is important to make sure that your campaign is going to the right audience, and to make sure that the success of your campaign is measured, so as to allow you to tailor new and improved campaigns afterwards, to create an even bigger and better crowd of prospective clients.

To begin with, let’s lay out a few basic “what’s what” of a campaign.

An ad is what your audience will see in their feed – your graphics, promotional texts and copies, and URLs.

An ad set can contain several ads, each with its own targeting audiences, budget, schedule, bidding, and placement.

A campaign can contain multiple ad sets with the same campaign objective, for example – awareness, consideration, and conversion, etc.

Now that we got the basics down, we can begin creating our campaign.

1: Set campaign objective

Do you want to raise awareness to your brand? Increase traffic? Conversions? Select the objective you are trying to achieve and try including the objective in the campaign name to allow for easy follow-up.

For the purpose of this article, we will choose to create a conversion campaign.

2: Select conversion pixel

After you’ve named your ad set, select a conversion pixel that you’d like your campaign’s success to be tracked in. A conversion pixel helps you track the amount of clients who have done what you wanted the campaign to achieve – for example, to sign up, to make a purchase, to create a profile, and etc.

Simply measuring link clicks are not enough because having prospective clients reach your designated page doesn’t mean they end up doing what the campaign is set out to do.

3: Define target audience

Next, define your target audience. Select the locations you’d like your campaign to be advertised in, and demographics of target clients, such as age, gender, and language. Select different interests, behaviors, job titles, etc. in the “detailed targeting” tool to narrow down the exact crowd your campaign will be shown to.

You can exclude a certain group of audience, for example, people who already like/follow your company Facebook page, so as to save some unnecessary money spent on increasing brand awareness on people who already know your brand.

4: Set up a campaign budget and schedule

You may choose to spend a certain amount of money per day, which means that once your daily budget limit is reached, your ad will stop showing up on your target audience’s’ newsfeed; or you may choose to spend the total amount you have available to spend on this campaign until the money run out, or until the last day you’ve set for your campaign.

Select how you’d like Facebook to optimize your delivery. Facebook can help display your ad to the right group of people to help you achieve more conversions, link clicks, or impressions.

Voila! The next step is to create killer graphics and text copy of your ad, and then you’re good to go! Click here to read AnyaUp’s previous blog post on the art of crafting a successful Facebook campaign message.

 

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

The Art Of Crafting Your Facebook Campaign Message

Did you know, according to a research done by Microsoft Corp., people generally lose focus after eight seconds? Because of our current digital lifestyle, our attention span has become even shorter than a goldfish! It is essential that companies and advertisers utilize that golden eight seconds to get the message across to prospective clients and customers

1: Your image/video is your hook.

The image/video you choose to use is essential in grabbing that first few seconds of attention. That’s why, make sure the image or video you choose to use is eye-catching enough for prospective clients to pause on your ad.

If your company is selling services, consider using authentic and realistic images instead of overly professional ones. Authentic images that include micro-expressions are relatable to media users and can spark emotional connections that hook prospective customers in to discover what your company has to offer.

If your company is selling goods and products, consider using stylized and simplistic graphics, similar to Apple’s advertisements to showcase your product. Accompany the graphic with a simple text to get your message across even faster.

Do A/B testing to see which image/video perform best at conversion for your company, and use similar images in your other campaigns.

2: Make your grand declaration in your headline.

The headline is where you make the big declaration and promise to prospective clients that you can fix their problems, or offer them what they know (or don’t even know!) they needed.

Question: Do you like being told what to do? Probably not.

Most people don’t as well. So spoon-feeding prospective clients with ideas of “use our service”, and “buy our products” might not be the most effective way to market your brand to them.

The key is to sell your products and services without selling them. Make it sound like an offer, a favor.

Instead of: Shop our 30% off sale now!

Try this: Psst – Our 30% off everything is ending today!

Instead of: Sign up to advertise your restaurant on our Foodie app, 10% off today!

Try this: “I found all my favorite restaurants on Foodie!”

Instead of telling prospective clients what to do, let them think that it’s their idea. Leave the “imperative” to the Call to Action (CTA) buttons.

3: Get personal with your captions.

Surely you have a lot of wonderful reasons prepared to persuade prospective clients to use your services/products. But going back to our short eight seconds of attention span, your prospective clients might not have the patience to read a detailed description of what you are selling before scrolling away.

First things first: Make sure to explain how quick, easy, and efficient your services/products are in a similar quick, easy, and efficient manner. Your caption should tell prospective clients more than the heading, but not enough yet to know everything. Lead with the most important and attention grabbing information, and end with a cliffhanger, so prospective clients will be intrigued enough to visit your site to get the full picture.

Also, be as personalized as possible. Each ad set and groups of audience are unique. If your ad set on Facebook is targeting a city, or a state, mention that city or state in your captions. If your ad set on Facebook is targeting a select group of people (for example: wine lovers, or marketing personnels), greet them in a way that they know they are valued.

Dig deeper, do research, and learn about your target audience. You can even create a customer persona to help you conceptualize how and what language you would use sell your product/services to the perfect target audience. Find out what keywords will attract your prospective client’s attention and use them.

4: Prompt further actions with the right call-to-action (CTA).

Now what – your prospective clients have spent about eight seconds on your app, what’s next? You might need to give them one last prompt to seal the deal.

Lay it out clearly what they should do. Facebook offers several call-to-action buttons currently: Shop Now, Learn More, Sign Up, Book Now, or Download. Choose the most relevant button for your ad.

You can also suggest an action in your text, like:

“Create a project with us!”

Or

“Get your 30-day free trial here!”

Add a sense of urgency to prompt your prospective clients to act faster with something like:

“30-day free trial ends soon!”

Or

“Buy before Monday and save 40% off sale items!”

Now you have it. Select the right graphics, craft the hooking headline, build persuasive captions, and prompt the right actions to captivate prospective clients in less than eight seconds.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Say Hello to Hellocal #CustomerSuccess

Introducing AnyaUp: The Key to Finding Your Marketing Match

Introducing AnyaUp: The Key to Finding Your Marketing Match

In today’s digital age, the quickest way for many companies to achieve rapid growth is through expert online marketing. In fact, 80% of companies are planning to ramp up their digital marketing budgets. Unfortunately, for many businesses, trying to create the right content for their customers can leave them banging their head against the keyboard. If you are one of the many business owners or CEOs who have key-shaped imprints on your forehead, have no fear – AnyaUp is here to ease your pain. Surveys of hundreds of marketing executives have shown that the biggest challenge businesses face in creating the right content is finding properly skilled marketers. By connecting your business with experienced creative marketers, we allow you to focus on other aspects of your business, while our expert contractors bring you the content that your business wants and needs.

Let’s take a closer look at how AnyaUp works:

The Search…

Meet Natalie, a hard working woman living the American dream! Natalie ownsa small brick and mortar accessory shop in New York City. Natalie loves working in the shop and getting to interact with her favorite customers, but the bulk of her business actually comes from her online store. Natalie is looking for some creative new ways to reach out to more customers, however she has always been better with numbers than coming up with creative web content.

As you can see, Natalie had heard from another one of her fellow entrepreneurs that AnyaUp was a great way to find effective and low-cost creative marketing solutions. She needed some new articles and videos ASAP! So, after filling in a few of her specific needs, the search was on for the creative her business craved. Within hours, she had multiple quotes to take on her project… but which marketer would be the one of her dreams?

 

The Match!

 

When Natalie saw Leon, she immediately knew that he was the content producer of her dreams. It was business love at first sight. Leon had not only great reviews, but also experience in e-commerce marketing. Even more, he lived just a short distance from Natalie’s shop and they set up a meeting for that very day. What more could a girl ask for? After a couple great meetings and video chat sessions Leon had produced a small army of web content, and was ready to take Natalie’s business to the next level!

 

There you have it…a match made in heaven. We know that tens of thousands of business just like Natalie’s, and maybe even yours, have all of the tools in place to be a huge success, except phenomenal digital marketing.So are you and your business looking to find your marketing perfect match? If so, check out AnyaUp. we will connect you with some of the best creatives out there to meet your marketing needs. By allowing us to help automate your marketing process, we can make those keyboard headaches a thing of the past! At AnyaUp, we turn your marketing problems into ease of mind, but most importantly we bring you the tools to make your profits soar!

Author: Sam Grossman

This article was written by the creative minds found at AnyaUp, a creative platform that empower the potential to help other businesses to grow. Want to know more? Check us out at https://www.anyaup.com/

Building a connected world: how Corto finds success with AnyaUp

How Corto finds success in AnyaUp

From the Netherlands to Silicon Valley, from a guitarist in local popular band to seven years’ career in consulting, to building his own rapidly growing product, Sander Mertens is sharing his journey and his AnyaUp story with us today.

Tell us a little about yourself. Who you are, where you’re from, what do you do.

Hi, my name is Sander Mertens. I’m a Dutch transplant currently living in Silicon Valley and a big believer in IoT, with seven years of experience building and designing IoT systems.

Tell us about your business.

Corto is an open source app framework for IoT developers. The IoT ecosystem is very segmented which makes it hard for small businesses and individuals to build IoT apps. What the industry needs is an easy to use framework that engages more people in IoT, basically like what node.js did for web development. With corto, we designed a frictionless environment for building, testing and documenting IoT apps that can seamlessly exchange data with each other.

How did you first get into IoT. Was there a specific moment that made you “take the leap”?

I’m an infrastructure guy. When I see something that is more complicated than I think it should be, I can’t help myself but build abstractions that strip the “fat” from the code. Five years ago I was building a game that used a few different libraries for graphics, networking and level design. After some months I found that 80% of my project was glue-code bridging data from one technology to another. At that point I just had to write an abstraction that could juggle data between these libraries. This eventually became Corto. Because of some cosmic coincidence, I was working for an IoT company at the time, and I found that many of our IoT customers were having similar problems as the ones I had with my game. That is how everything started.

How did you hear about AnyaUp? What inspired you to use AnyaUp?

Corto started as a one-man show, which means I had to do everything by myself, from code to website to social media accounts. Today I often find myself struggling to simultaneously spend time on satisfying existing users and doing things that will push Corto to a wider audience. I found that the time and resources I spent on marketing were wasted as I did not have the bandwidth to do proper follow ups, or execute on a long term plan.

When I heard that one of my friends was working at AnyaUp and learned about what they did I was immediately interested. Together with AnyaUp’s marketing expertise and their pool of creatives we were able to identify pain points and come up with a long term marketing plan. AnyaUp then completely took over the day-to-day chores of making sure that the plan was executed properly.

I am still very much involved in defining and refining the vision for Corto, but I found that the structure and expertise of AnyaUp allows me to focus more on long-term strategy instead of making haphazard decisions on what to do next. Because of that, I feel like I’m getting a lot more value out of the resources I’m spending on marketing.

How did your product benefit from using AnyaUp?

AnyaUp has helped us to refine our message which makes Corto easier for users to understand. We will soon be refreshing our brand, rolling out updates to the website, increase social media engagement and do many other things that I would never have been able to pull off by myself.

What impact has AnyaUp had on your business? Has it changed the way you think about marketing?

Like many founders, I thought marketing was something that you just need to master. I tried to learn as much as I can about growth hacking, SEO, building effective presentations and email marketing. I spent time and money on websites like Fiverr and 99 designs to get designers to create things that I couldn’t create myself. Basically I was throwing things at a wall hoping something would stick.

What I did not realize was that marketing is not just about doing all these things. It is about making sure everything happens within the right context, and this requires a lot of upfront thought and strategic planning.

AnyaUp showed me that having someone who understands your brand and business and is dedicated to the execution of a plan is a difference between day and night. It truly feels like having another person on the team that I can call anytime to challenge me, brainstorm about new ideas and give me valuable advice.

What advice would you give to a newcomer on AnyaUp looking to achieve success?

AnyaUp is not the only company out there that does marketing, but I found their model very attractive. AnyaUp was willing to sit down with me before I signed any contracts. I discussed my business and vision with them at length and not long after that they followed up with a plan for improvement. I was sufficiently impressed with what they came up with and decided to move forward with them.

If you’re looking at AnyaUp, treat them as a partner, not as just another service provider. Tell them as much about your business, your brand and your vision as possible, and you’ll be surprised with what they come up with.

Want to know how Corto makes the world of IoT a better place? Check out Corto here.