Have a event you want to promote? Selling tickets online? As an event organizer, it might seems there are a lot of steps goes into organizing a successful event, from planning, ticket selling to marketing.
Given that there are so many event ticketing platforms available, with the main ones Eventbrite, Stubhub, Chumi and Ticketmaster, which one is better and which one should you use?
First, let’s do a run down for these main platforms for organizers.
Currently Eventbrite is one of the largest platforms when it comes to event ticketing. To set up an event in Eventbrite, there are no set up fees or monthly charges. Eventbrite makes money when an organizer sells a ticket. When a ticket is sold, the company charges 4.9% of the ticket value, plus $0.59 per ticket, along with an additional 3.5% for credit card processing.
Stubhub is a platform that you can sell and buy tickets, for event organizers as well as individuals. For Stubhub, it is free to list tickets for sale. On each completed transaction, the buyer pays a 10% fee, and sellers are charged a 15% fee. For example, on the sale of a $100 ticket, the buyer would pay $110. The seller would net $85.
Chumi is an innovative ticketing platform and an all-in-one event platform for events from small to large scales. The differentiation is that Chumi is decentralized with the focus on decreasing costs of ticket processing and promotion. That means organizers can turn their attendees and influencers into event promoter, at no extra cost.
Set up an event to sell tickets on Chumi is free, with transaction fees of 1.5%. If the organizer refers one other organizer, the 1.5% will be waived for one event. (That is essentially free!) Most importantly, Chumi helps the events promotion, by providing the technology and platform available for influencers and every event attendees to be part of marketing for the events.
Ticketmaster exists longest among all the ticketing platforms, therefore it offers an old fashioned way of ticketing. It has a hefty price charges, for example for a ticket base fare of $25, Ticketsmaster charges $7.75 convenience fees charge, that is at least10%. If you are reselling your tickets on Ticketmaster, there is also a resale service fee based on ticket face fare.
So which platform is more suitable for you? We will breakdown the comparison in terms of three most important components as following.
For Eventbrite, Chumi and Stubhub, it is free to list your events. For the commissions, Chumi has lowest fees among all the platforms.
We compare the time it takes and steps needed to sell an event, that each platform has some unique offerings. Grubhub is like Craiglist for tickets, Chumi offers in-event realtime chatting functionalities, and Eventbrite has a simple set up process and is easiest to use among all of the platforms.
Selling is only part of the game when it comes to a successful event, on top of that marketing plays a critical role. In this regard, Chumi stands out with its innovative event promotion models for organizers. Chumi will generate a unique link for the event organizers, every can use the unique link to promote the event. For example, if the promoter sells $100 for the event through Chumi’s unique link, promoter gets $10 and event organizer takes $90. Think of “sharing” economy, that everyone can help promote the event through Chumi, which is totally win-win for both attendees and organizers.
So to sum up, which platform is the most reliable for you to sell your tickets?
Our overall winner is Chumi, since Chumi has the lowest fees in the industry and directly helps the event organizers to promote the events. Chumi’s innovative business model provides an effectively way and additional resources to market events, and the fact that they only get paid when the ticket organizers get paid delivers more incentives and stronger results for ticket sales. For those who plan both small scale or larger B2B events with expensive tickets, Chumi takes the lead and delivers an all-in-one event management software tends to be more cost-effective and a better experience for event planners.