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The Ultimate Showdown Between Amazon, Alibaba, eBay and Tophatter

In our last post we introduced Tophatter, the up-and-coming ecommerce platform. In this post, we will take a deep dive into the four popular e-commerce marketplaces, and run a comparison of them for you.

In our ultimate showdown, our four contestants will compete with one another in these three categories: Products, User Experience and Growth.​

#1: Products

Amazon:
Amazon has sold 480 million products and made 130 billion gross revenue as of January 2017. Consumers can pretty much search and find most of the things they are looking for on Amazon.

​Alibaba:
Founded in China, Alibaba is the largest international ecommerce platform boasting 270 billion gross sales as of 2016. Alibaba has become the base of many ecommerce products in terms of distribution.

eBay:
eBay has sold 1 billion products as of September 2017. Through the years of its growth, the platforms’ product categories have become more and more niche and focused, that is, some products can only be found in eBay.

Tophatter:
The relatively young competitor, Tophatter, provides consumers with a lot of new products on the market and lets consumers discover, with their $1 flat open bids, new deals every time they visit.

Winner of “Product Number”: Amazon
Winner of “International Product Coverage”: Alibaba
Winner of “Niche Products and Collectibles”: eBay
Winner of “New Product”: Tophatter

#2: User Experience

Amazon:
Amazon has a clean interface and rigid quality controls for their reviews; thanks to the aggressive expansion throughout its business segments – from cloud services, hardware, AI to offline grocery shopping.

eBay:
eBay so far suffers a bit from staggering user reviews, though it still has loyal users from its subgroups. Auctioning is still a big feature, but auctions on eBay usually lasts days to weeks.

Alibaba:
With 36 million users and operations in 240 countries, Alibaba’s user experience does exactly what it should do: utility – that is making selling and buying online simple and trustworthy.

Tophatter:
With 12 million shoppers to date, and 85% of items selling within 90 seconds of being listed on the site, Tophatter offers speedy sales and sends out mobile notifications to notify users with deals and auction statuses. The review system on Tophatter is less regulated, allowing consumers to review and learn about the products they are about to buy.

Winner of “User Interface”: Amazon
Winner of “Auction Speed”: Tophatter
Winner of “Mobile Notifications”: Tophatter

#3: Growth 

Amazon:
Despite having so many business segments, Amazon remains a strong growth curve year over year, with an overall 40% of growth in revenue. Amazon is noticeably a giant in the ecommerce arena.

Alibaba:
As of Q3 2017, Alibaba continued to impress shareholders with a sustained period of high growth rate of 56% across all its business segments. With it’s international expansion, we are looking forward to see what Alibaba will bring to the game of ecommerce.

eBay:
On the other side of the world, eBay is seeing only 4% growth as of Q3 2017.

Tophatter:
As an up and coming mobile-first platform, Tophatter brought in 2016 revenue of $53.9 million, with 3-year growth rate of 1,068%. Very impressive!

Winner of “International Growth”: Alibaba
Winner of “User Growth”: Tophatter

As you can see, each ecommerce platform has their strength. Take a look at which marketplace is best for the products you are selling! Choose wisely and the success is just around the corner!

Author: AnyaUp team. Interested in our marketing services? Check them out here!

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Why you should pay attention to this new e-commerce marketplace – Tophatter?

What is Tophatter? 
Unlike Amazon, eBay, and Alibaba, Tophatter is a fast-paced live auction website. Think TV shopping, but in a bidding format, where you sell or you buy what you are looking for in 90 seconds.

 

​Is Tophatter the place for you? 

We prepared a quick quiz for you, take it to find out.

1. Do you like discovering new products and deals?
2. Do you enjoy the process of shopping? Especially auction?
3. Are you open to trying new brands or products when you shop online?

If you answered “YES” to any of these questions, it means that you are a browser (who browses internet before you buy), or an adventurous shopper, or both. Then Tophatter is the place for you!

So how does Tophatter work? 

Tophatter works in 3 simple steps:

Step 1: A product is posted onto the marketplace by sellers before bidding begins. Interested buyers can receive notifications when the products are open for bids if they <3 the product in advance.

Step 2: Once the auction is open, buyers can place their bids. Each bid extends the auction by 10 seconds, and the whole bidding process usually lasts about 90 seconds. (The clock is always ticking!)

Step 3: The bidding process basically works like any other regular auction – as in the one with the highest bid wins and gets the product – but all products begin with an open bid amount of $1, on Tophatter…which means that there is actually a chance for buyers to buy something for a fraction of its worth, depending on how the bidding game turns out!

What can you find/buy on Tophatter?

Anything and everything! Tophatter’s auction format offers a marketplace and space for growth for many great and curious products.

Any tips for sellers?

If you are selling on Tophatter, know that your clientele consists of people who like excitement, and are quick decision makers. (I mean, a 90-second bidding process?) People who shop on Tophatter like to try new things. So keep your product fresh, unique, and present it in a way that can catch attention (and hearts) right away!

Tophatter is the up-and-coming ecommerce platform, a mixture of eBay and QVC, and is perfect for sellers and entrepreneurs who are looking to grow with a platform, or for shoppers who are looking for an exciting and different shopping experience. Check out Tophatter now and see if it piques your interest! It surely piques ours!

Author: Joey Ho, Marketing Expert at AnyaUp. 

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NextAve — Connect With Your Favorite Sales Associates

Check out this brand story we’ve written up for our client NextAve! NextAve is a luxury fashion and beauty ecommerce app. Read more down below:

After working in the ecommerce and marketing field for eight years, Jia Lan, co-founder of NextAve, observed a great need for a platform for communication between customers and their sales associates (SAs).

“Jia came to me,” laughed Michael, the other co-founder of the app, “ saying, We’ve got to do this now, or it’s going to be too late!”

“Yes,” Jia followed, “I saw a great demand and opportunity — because there was no platform for them to do that [communicate] yet. They [SAs and customers] are just using Instagram, Facebook, and Wechat…But these platforms are not designed specifically for this purpose”.

So he went to Michael, with the idea to create together a social, luxury online shopping platform that connects sales associates with customers — a platform that is not purely for transactional purposes but for building relationships between SAs and their clients. They quit their jobs to work fully on building a new kind of personal shopping app that guarantees customers credible and trustworthy SAs, and offers an easy product management system for SAs to create and organize orders — something that the present system of transacting through Instagram, Facebook, and Wechat lacked.

“Another thing — the current way sales associates do outreach is to wait passively in their stores for customers to come. And it is very limited,” observed Jia and Michael. That’s why, NextAve offers customers who are looking to make purchases a targeted place to find credible SAs who are selling exactly what they want. Customers can always return to the same SAs in the future for more purchases if there is chemistry between them.

Founding team of NextAve: Micheal (left) and Jia (right)

Jia and Michael hope to grow NextAve into a major online personal shopping social platform in the next couple years. “We already have a pool of ready-to-buy customers at hand, mostly clients with high-purchasing power. What we are looking for now is a great team of sales associates who can bring real value to customers; not just to bring them good deals, but to know the customers personally. Personal to the point where they know their customers’ skin types, and have the ability to recommend the kind of product that works best for their customers’ skin.

“Our target in the future, on top of having a wide range of luxury SAs on our platform, is to bring in VR [Virtual Reality] technology to NextAve, so customers can experience a “real” shopping experience at the store,” envisioned Jia. “Aside from that, we are planning to set up an analytics team to create transaction reports for SAs to provide them with data to better plan their marketing campaigns.” On top of that, the team at NextAve is also planning to set up customer groups to enhance the social element of the app, so customers can consult with their friends and can shop together.

“NextAve is all about providing the best shopping experience,” concluded Jia.

NextAve is one of its kind as it combines social platform with luxury ecommerce functions. Looking to reach out and make sales with clients who are interested and ready to buy your high-end fashion and beauty products?

Download the NextAve app and start selling with them now!

 

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How to sell more on Amazon, Alibaba, Tophatter, eBay and Wish

Selling on marketplaces such as AmazoneBayAlibaba

TophatterTaoBaoNextAveGoogle Shopping or Wish?

​Did you know top sellers can make $1M+ per year? And how do they do it?

Here we will provide 6 tips to help you grow faster and sell more.

1. Follow these good practices for positive reviews 

Nowadays customers read reviews before doing anything.

Here we will share some good practices you can follow to gain positive reviews:

When start selling, focus on reviews rather than profit. You can try lower price first for positive reviews.

You can also pick impulse items, create a pleasant shopping experience, in return, customers will give you authentic positive reviews.

2.  Product packaging is important

Use keywords in your product title and description. Keywords come handy not only when customers are searching for the products, also for the “discovery” and “recommendation” features. 

Use clean and simple images. Customers love product pictures with white and simple background, if you would like to put words in the pictures, make sure it looks clean and professional.   

If you would like professional help, AnyaUp provides ecommerce product packaging services to help your polish product listing and boost product ranking here.  

3. Focus is key

Focus is key in any business, especially when you are selling on a marketplace. Focus on simply 1-2 categories, pick your most popular products and use it as your featured product.

Remember, most of the time, your main source of profit comes from your more popular products. Therefore it is very important to focus your effort in promoting and growing those bestsellers.

4. Set a small marketing budget

Advertising not only gets your your store and your products more exposure, but also helps with your SEO. By investing in marketing, such as creating content to promote your products and packaging them with attractive product descriptions, you can drive more traffic to your product listing, and also appear in higher ranking in customers’ search results.

Also, you can look into hiring influencers or micro-influencers. They can create organic videos to promote your store, and use their fame and following to help you sell more. For example, AnyaUp provides influencer marketing service to help you find influencers to market your products for you.

5. Ship quickly

​Shoppers love to receive their items quickly. Sellers that ship quickly tend to have consistently higher product reviews than those who do not.

6. Use free tools to help you sell

​There are amazing free tools out there that can offer you information about online selling. Visit websites like AmazeOwl and JungleScout, to find the best products to sell on Amazon. ​

This post is also available in Chinese here.

Looking to market your store and product to reach more customers? 

Visit our store: www.howmuchtodomarketing.com/shop or chat with us at http://m.me/theAnyaUp.

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Instagram Marketing 101: Find your style

In the short seven years since it was founded, Instagram has quickly grown to a platform with 700 million monthly users. As all marketers know, Instagram is great for visuals, and creating a beautiful and consistent grid is essential for hooking new followers in.

AnyaUp has prepared a short series of posts that can help you build a beautiful and interactive Instagram profile. Here’s our tip #1. Stay tuned for more!

1: Find your style

Consider using similar colors (preferably your company colors), filters, tones and saturation. Use coherent graphics or video content that represent the overall culture of your brand. Think about how you’d like your grid to be. Are you going to post mostly informative text-based posts, or photographs of cityscapes?

AnyaUp’s Instagram grid features posts with similar colors, tones, and content.

Think a couple posts ahead what you are going to post, and stay consistent to the story that your brand is trying to tell. Arrangement is also key – do not post very similar photos in a row. Change them up to make your grid interesting.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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How to: Create a Successful Facebook Conversion Campaign

Before you craft the perfect conversion campaign with relevant and persuasive graphics and text copy, it is important to make sure that your campaign is going to the right audience, and to make sure that the success of your campaign is measured, so as to allow you to tailor new and improved campaigns afterwards, to create an even bigger and better crowd of prospective clients.

To begin with, let’s lay out a few basic “what’s what” of a campaign.

An ad is what your audience will see in their feed – your graphics, promotional texts and copies, and URLs.

An ad set can contain several ads, each with its own targeting audiences, budget, schedule, bidding, and placement.

A campaign can contain multiple ad sets with the same campaign objective, for example – awareness, consideration, and conversion, etc.

Now that we got the basics down, we can begin creating our campaign.

1: Set campaign objective

Do you want to raise awareness to your brand? Increase traffic? Conversions? Select the objective you are trying to achieve and try including the objective in the campaign name to allow for easy follow-up.

For the purpose of this article, we will choose to create a conversion campaign.

2: Select conversion pixel

After you’ve named your ad set, select a conversion pixel that you’d like your campaign’s success to be tracked in. A conversion pixel helps you track the amount of clients who have done what you wanted the campaign to achieve – for example, to sign up, to make a purchase, to create a profile, and etc.

Simply measuring link clicks are not enough because having prospective clients reach your designated page doesn’t mean they end up doing what the campaign is set out to do.

3: Define target audience

Next, define your target audience. Select the locations you’d like your campaign to be advertised in, and demographics of target clients, such as age, gender, and language. Select different interests, behaviors, job titles, etc. in the “detailed targeting” tool to narrow down the exact crowd your campaign will be shown to.

You can exclude a certain group of audience, for example, people who already like/follow your company Facebook page, so as to save some unnecessary money spent on increasing brand awareness on people who already know your brand.

4: Set up a campaign budget and schedule

You may choose to spend a certain amount of money per day, which means that once your daily budget limit is reached, your ad will stop showing up on your target audience’s’ newsfeed; or you may choose to spend the total amount you have available to spend on this campaign until the money run out, or until the last day you’ve set for your campaign.

Select how you’d like Facebook to optimize your delivery. Facebook can help display your ad to the right group of people to help you achieve more conversions, link clicks, or impressions.

Voila! The next step is to create killer graphics and text copy of your ad, and then you’re good to go! Click here to read AnyaUp’s previous blog post on the art of crafting a successful Facebook campaign message.

 

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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The Art Of Crafting Your Facebook Campaign Message

Did you know, according to a research done by Microsoft Corp., people generally lose focus after eight seconds? Because of our current digital lifestyle, our attention span has become even shorter than a goldfish! It is essential that companies and advertisers utilize that golden eight seconds to get the message across to prospective clients and customers

1: Your image/video is your hook.

The image/video you choose to use is essential in grabbing that first few seconds of attention. That’s why, make sure the image or video you choose to use is eye-catching enough for prospective clients to pause on your ad.

If your company is selling services, consider using authentic and realistic images instead of overly professional ones. Authentic images that include micro-expressions are relatable to media users and can spark emotional connections that hook prospective customers in to discover what your company has to offer.

If your company is selling goods and products, consider using stylized and simplistic graphics, similar to Apple’s advertisements to showcase your product. Accompany the graphic with a simple text to get your message across even faster.

Do A/B testing to see which image/video perform best at conversion for your company, and use similar images in your other campaigns.

2: Make your grand declaration in your headline.

The headline is where you make the big declaration and promise to prospective clients that you can fix their problems, or offer them what they know (or don’t even know!) they needed.

Question: Do you like being told what to do? Probably not.

Most people don’t as well. So spoon-feeding prospective clients with ideas of “use our service”, and “buy our products” might not be the most effective way to market your brand to them.

The key is to sell your products and services without selling them. Make it sound like an offer, a favor.

Instead of: Shop our 30% off sale now!

Try this: Psst – Our 30% off everything is ending today!

Instead of: Sign up to advertise your restaurant on our Foodie app, 10% off today!

Try this: “I found all my favorite restaurants on Foodie!”

Instead of telling prospective clients what to do, let them think that it’s their idea. Leave the “imperative” to the Call to Action (CTA) buttons.

3: Get personal with your captions.

Surely you have a lot of wonderful reasons prepared to persuade prospective clients to use your services/products. But going back to our short eight seconds of attention span, your prospective clients might not have the patience to read a detailed description of what you are selling before scrolling away.

First things first: Make sure to explain how quick, easy, and efficient your services/products are in a similar quick, easy, and efficient manner. Your caption should tell prospective clients more than the heading, but not enough yet to know everything. Lead with the most important and attention grabbing information, and end with a cliffhanger, so prospective clients will be intrigued enough to visit your site to get the full picture.

Also, be as personalized as possible. Each ad set and groups of audience are unique. If your ad set on Facebook is targeting a city, or a state, mention that city or state in your captions. If your ad set on Facebook is targeting a select group of people (for example: wine lovers, or marketing personnels), greet them in a way that they know they are valued.

Dig deeper, do research, and learn about your target audience. You can even create a customer persona to help you conceptualize how and what language you would use sell your product/services to the perfect target audience. Find out what keywords will attract your prospective client’s attention and use them.

4: Prompt further actions with the right call-to-action (CTA).

Now what – your prospective clients have spent about eight seconds on your app, what’s next? You might need to give them one last prompt to seal the deal.

Lay it out clearly what they should do. Facebook offers several call-to-action buttons currently: Shop Now, Learn More, Sign Up, Book Now, or Download. Choose the most relevant button for your ad.

You can also suggest an action in your text, like:

“Create a project with us!”

Or

“Get your 30-day free trial here!”

Add a sense of urgency to prompt your prospective clients to act faster with something like:

“30-day free trial ends soon!”

Or

“Buy before Monday and save 40% off sale items!”

Now you have it. Select the right graphics, craft the hooking headline, build persuasive captions, and prompt the right actions to captivate prospective clients in less than eight seconds.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Introducing AnyaUp: The Key to Finding Your Marketing Match

Introducing AnyaUp: The Key to Finding Your Marketing Match

In today’s digital age, the quickest way for many companies to achieve rapid growth is through expert online marketing. In fact, 80% of companies are planning to ramp up their digital marketing budgets. Unfortunately, for many businesses, trying to create the right content for their customers can leave them banging their head against the keyboard. If you are one of the many business owners or CEOs who have key-shaped imprints on your forehead, have no fear – AnyaUp is here to ease your pain. Surveys of hundreds of marketing executives have shown that the biggest challenge businesses face in creating the right content is finding properly skilled marketers. By connecting your business with experienced creative marketers, we allow you to focus on other aspects of your business, while our expert contractors bring you the content that your business wants and needs.

Let’s take a closer look at how AnyaUp works:

The Search…

Meet Natalie, a hard working woman living the American dream! Natalie ownsa small brick and mortar accessory shop in New York City. Natalie loves working in the shop and getting to interact with her favorite customers, but the bulk of her business actually comes from her online store. Natalie is looking for some creative new ways to reach out to more customers, however she has always been better with numbers than coming up with creative web content.

As you can see, Natalie had heard from another one of her fellow entrepreneurs that AnyaUp was a great way to find effective and low-cost creative marketing solutions. She needed some new articles and videos ASAP! So, after filling in a few of her specific needs, the search was on for the creative her business craved. Within hours, she had multiple quotes to take on her project… but which marketer would be the one of her dreams?

 

The Match!

 

When Natalie saw Leon, she immediately knew that he was the content producer of her dreams. It was business love at first sight. Leon had not only great reviews, but also experience in e-commerce marketing. Even more, he lived just a short distance from Natalie’s shop and they set up a meeting for that very day. What more could a girl ask for? After a couple great meetings and video chat sessions Leon had produced a small army of web content, and was ready to take Natalie’s business to the next level!

 

There you have it…a match made in heaven. We know that tens of thousands of business just like Natalie’s, and maybe even yours, have all of the tools in place to be a huge success, except phenomenal digital marketing.So are you and your business looking to find your marketing perfect match? If so, check out AnyaUp. we will connect you with some of the best creatives out there to meet your marketing needs. By allowing us to help automate your marketing process, we can make those keyboard headaches a thing of the past! At AnyaUp, we turn your marketing problems into ease of mind, but most importantly we bring you the tools to make your profits soar!

Author: Sam Grossman

This article was written by the creative minds found at AnyaUp, a creative platform that empower the potential to help other businesses to grow. Want to know more? Check us out at https://www.anyaup.com/

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Building a connected world: how Corto finds success with AnyaUp

How Corto finds success in AnyaUp

From the Netherlands to Silicon Valley, from a guitarist in local popular band to seven years’ career in consulting, to building his own rapidly growing product, Sander Mertens is sharing his journey and his AnyaUp story with us today.

Tell us a little about yourself. Who you are, where you’re from, what do you do.

Hi, my name is Sander Mertens. I’m a Dutch transplant currently living in Silicon Valley and a big believer in IoT, with seven years of experience building and designing IoT systems.

Tell us about your business.

Corto is an open source app framework for IoT developers. The IoT ecosystem is very segmented which makes it hard for small businesses and individuals to build IoT apps. What the industry needs is an easy to use framework that engages more people in IoT, basically like what node.js did for web development. With corto, we designed a frictionless environment for building, testing and documenting IoT apps that can seamlessly exchange data with each other.

How did you first get into IoT. Was there a specific moment that made you “take the leap”?

I’m an infrastructure guy. When I see something that is more complicated than I think it should be, I can’t help myself but build abstractions that strip the “fat” from the code. Five years ago I was building a game that used a few different libraries for graphics, networking and level design. After some months I found that 80% of my project was glue-code bridging data from one technology to another. At that point I just had to write an abstraction that could juggle data between these libraries. This eventually became Corto. Because of some cosmic coincidence, I was working for an IoT company at the time, and I found that many of our IoT customers were having similar problems as the ones I had with my game. That is how everything started.

How did you hear about AnyaUp? What inspired you to use AnyaUp?

Corto started as a one-man show, which means I had to do everything by myself, from code to website to social media accounts. Today I often find myself struggling to simultaneously spend time on satisfying existing users and doing things that will push Corto to a wider audience. I found that the time and resources I spent on marketing were wasted as I did not have the bandwidth to do proper follow ups, or execute on a long term plan.

When I heard that one of my friends was working at AnyaUp and learned about what they did I was immediately interested. Together with AnyaUp’s marketing expertise and their pool of creatives we were able to identify pain points and come up with a long term marketing plan. AnyaUp then completely took over the day-to-day chores of making sure that the plan was executed properly.

I am still very much involved in defining and refining the vision for Corto, but I found that the structure and expertise of AnyaUp allows me to focus more on long-term strategy instead of making haphazard decisions on what to do next. Because of that, I feel like I’m getting a lot more value out of the resources I’m spending on marketing.

How did your product benefit from using AnyaUp?

AnyaUp has helped us to refine our message which makes Corto easier for users to understand. We will soon be refreshing our brand, rolling out updates to the website, increase social media engagement and do many other things that I would never have been able to pull off by myself.

What impact has AnyaUp had on your business? Has it changed the way you think about marketing?

Like many founders, I thought marketing was something that you just need to master. I tried to learn as much as I can about growth hacking, SEO, building effective presentations and email marketing. I spent time and money on websites like Fiverr and 99 designs to get designers to create things that I couldn’t create myself. Basically I was throwing things at a wall hoping something would stick.

What I did not realize was that marketing is not just about doing all these things. It is about making sure everything happens within the right context, and this requires a lot of upfront thought and strategic planning.

AnyaUp showed me that having someone who understands your brand and business and is dedicated to the execution of a plan is a difference between day and night. It truly feels like having another person on the team that I can call anytime to challenge me, brainstorm about new ideas and give me valuable advice.

What advice would you give to a newcomer on AnyaUp looking to achieve success?

AnyaUp is not the only company out there that does marketing, but I found their model very attractive. AnyaUp was willing to sit down with me before I signed any contracts. I discussed my business and vision with them at length and not long after that they followed up with a plan for improvement. I was sufficiently impressed with what they came up with and decided to move forward with them.

If you’re looking at AnyaUp, treat them as a partner, not as just another service provider. Tell them as much about your business, your brand and your vision as possible, and you’ll be surprised with what they come up with.

Want to know how Corto makes the world of IoT a better place? Check out Corto here.