Part 3: Achieving

This is Part Three of the creative story by our AnyaUp Creative.

Check out the previous stories here:

Part One: Dreaming

Part Two: Preserving

Part Three: Achieving

LAUREN:

It all started with hello, like a lot of good things do. The more Lauren was learning about and exploring AnyaUp, the more she thought maybe this could be the new start she really wanted and had been working towards.
She kept looking at projects businesses needed completed, and was astounded; there were so many opportunities, and she was almost nervous she would be unable to live up to the tasks presented. Lauren finally came across a project that suited her talents perfectly: A business owner needed help marketing in order to increase foot traffic to his restaurant. It was a pretty big project, and the man did not seem to know much about what he needed, but Lauren thought it was perfect! It was flexible, he seemed open to ideas and suggestions, and Lauren really thought she could shape it beautifully to her talents.
She was nervous and worried to finally start taking on the projects she had been waiting so long to work on. In fact, she almost talked her self out of it several times. Then, Lauren realized she couldn’t shy away from this opportunity and before she could convince herself not to again, she messaged him to say hello. She presented her ideas and how she thought she could help him and hit send. His name was Barry.

BARRY:
Barry could not even believe the relief he felt when he got a message from a “creative,” and then another, and another, and so on. It was almost unbelievable that these people who could save his business from going under, were so accessible and he had no idea. It was almost as if he was drowning, and then realized he could touch the bottom. He felt relief and embarrassment, all at once. There were so many choices, and so many creatives who had all these ideas.
He couldn’t be totally relieved yet, however. Just when he thought he had found his saving grace through AnyaUp, his landlord came to the restaurant that very same morning. His landlord conveyed if he was late with the rent for his restaurant one more time, he would have no choice but to evict Barry. Barry sat and cried openly. His dream was slowly breaking before his eyes, and he felt like he couldn’t stop it.
With all of this riding on the success of his marketing campaign, he knew whomever he chose to lead it needed to be special. Thankfully, one of the outlines put before him really stood out. It was well thought out, and made with his own business and projects in mind; they had catered it specifically to him. After much deliberation, Barry decided that person could do the most for his business, and get the attention his restaurant and food deserved. He accepted her request. Her name was Lauren.

Created by: Andrea Bausch.

Check out Andrea’s success story on AnyaUp here.

Come check us out when you’re ready to make a difference too: www.anyaup.com.

Creative Marketing? Done! – A story by AnyaUp Creative

Imagine you are a purveyor of puppies introducing yourself to a new neighborhood, the fabulous up-and-coming Lower North Side.

Legally Blonde – AnyaUp Creative Marketing

First impressions

You know that visual validation with a viral video will capture customers and bring around the barrio. Since the Internet evolved out of the middle ages, it’s been about two things: high quality UI/UX (whatever that is) and high quality content (you’re pretty sure you know what that is). In any case, you know high quality when you see it.

AnyaUp – Creative Marketing

Do it right

But…you’re good at rearing runts and haven’t thought so much about marketing mutts. You have some ideas. You know some people. But, you want to do it “right.”

You have to do everything, but you don’t have to do that

Suddenly a box shows up at the stoop full of the cutest little Samoyed mixes. And, not 5–6 of them in a ratty mini-microwave box, but a dozen — maybe two — in a big, sturdy mini-fridge box. But, you need persuasive content, stat (you’ve got 22 chow-devouring, vaccinated, untrained  Samoyeds to find families for).

AnyaUp – Creative Marketing – Samoyeds

Their cuteness speaks for itself, and you know your services are sublime, but where to begin with marketing? You’re a market newcomer. You aren’t more than a hobby photographer. You’ve never used iMovie. Your business partner knows the ropes around targeting social media posts and can get your posts in front of eager adopters and would-be pup parents throughout the greater zip code area. You need well-designed strategic content. How about a video? Sure. Let’s find someone to record a video.

Personal networks aren’t everything (literally)

So you enlist your brother’s co-worker’s wedding videographer (hint: they got divorced within a year).

“Videographer” is allergic to dogs (not his fault). Street conscripts lure puppies with chocolate bars(!) to run past the camera. “Videographer” takes principal photography with a flip phone (but it’s just principal photography). You record a 10 second pitch under bad yellow lighting, with an old sheet finger painted by a cat as the backdrop. “Videographer” spends the next three weeks color-correcting and the “final draft” comes back tinted green.

It’s late. It’s bad (really). He charged by the (slow, grueling) hour, and apparently you got the “family discount.”

AnyaUp Creative Story

Creative Marketing?

You need effective content, and a strategy that meets you where you are (new neighborhood, new puppies, focused on what you do best) and takes you where you want to be. Marketing. Creative marketing.

No more self-directed films shot by an estranged relative’s co-worker, aka “where’s the flash button?” videographer. Film production. Actors. Designers. Voiceover artists. Interior designers. Painters.

There’s the yellow pages. There’s Google. Time, effort, uncertainty.

You know marketing can’t wait: we all have to market to stay ahead Marketing is hit or miss: there are too many options, crowded with low quality.

AnyaUp, a white glove platform to the industry’s top selection of carefully curated creatives.

Use AnyaUp. Curated, professional, evolved.

Transform your small business. Create identity. Do what you do best, and enlist creatives to present it and complement it. Send that puppy video viral before they become dogs.

AnyaUp Creative Story

Creative marketing? Use AnyaUp. Done.

Author: John Sanzone

This story is crafted by AnyaUp creative. Interested in becoming a creative? Sign up here: https://www.anyaup.com/become-a-creative

Part Two-Persevering

 

During the week of Barry’s grand opening, Lauren was also feeling a bit worse for wear. She was basically a glorified secretary. She was unbelievably frustrated at her situation and her job, and felt she was back where she started with nothing to show for all her hard work. Lauren used to have all this excitement for her talent and her future in marketing, but life was starting to get her down. Even seeing other people be happy made her angry. She overheard a girl at the coffee shop talking about how she was hired  for a marketing project on some website. She was so excited about it, and could not wait to get started. Lauren seethed with jealousy at this person’s luck and excitement about her work, when she could not feel the same about her own in the same line of work.

Later that week Lauren decided she needed to get away and talk through everything with  someone. She invited her best friend Sarah for some weekend hiking. Sarah asked how Lauren was liking her job and how everything was going, and Lauren could not help but tear up as she told her friend how all of her ideas and hard work went unnoticed. She even told Sarah about that website those girls were talking about and how some people were just so lucky. Sarah replied and told her she had actually heard of several individual marketers and graphic designers who had found work on this website. Lauren thought it sounded crazy, and a bit too good to be true. She was never the type of person to give up and thought she could just tough it out at her job. She returned to work on Monday.

She tried this strategy for awhile, but work just was not getting better. Her mind kept drifting to the website, but she was convinced to be stubborn, and pushed the thought away. That did not prove to be an effective strategy, and the more she hated her job, the more she thought about her friends suggestion. Work kept getting worse, and she decided that at this point, she would do anything to be able to put her creativity to real use. That night, she made an account, and waited.

That same night, Barry was looking over his books, and saw nothing but red. He was bleeding money and had no idea what to do. He knew his problem was that nobody knew about his restaurant. He was convinced that if he could only get the people to eat there, if he could only market better, they would love it, and come back for more. That being said, he had no idea where to start, or what to do. He barely slept that night.

The next morning, just like every morning since the grand opening, he woke up early and headed to the restaurant. And just like every morning, he got angry at the sign on the bench across the street. It may sound a bit ridiculous, a grown man getting angry at a sign on a bench, but he could not help but be envious of their ad when he himself was unable to get the word out about his own restaurant.

This morning however, he decided to look up what the sign was advertising. He figured if he it was going to made him angry, he should at least know what he was getting mad at. When he looked it up, he almost laughed himself to tears. All this time, he had been getting mad at the possible solution to all his problems. He spent his free time that morning on the website, and could not help but feel a little hopeful.

Author: Andrea Bausch

ENDING, ACHIEVING, AND VIDEO COMING SOON!

Check us out when your ready for some success of your own: https://www.anyaup.com/become-a-creative

Part One – Dreaming

 

There are some things in this world that are just meant to be. Sometimes, when you do something or meet someone, you just know that it’s the right thing for you; you feel it deep down. In the case of Barry and Lauren, their callings in life found them at a very young age. The two of them exhibited traits that allowed them to find their life’s passion in early childhood.

LAUREN:

In Lauren’s case, she loved to draw as a child, but not in the same way every child likes to scribble on paper when they’re young; she showed true passion. She always had a bigger design in mind, a blossoming idea. At the end of every drawing she would beam proudly as she handed it to her parents, waiting for them to hang it up on the refrigerator for the whole world to see; that was her favorite part. Of course, just like all parents, Lauren’s parents never really knew what it was, always looking at each other as if hoping to discern what their child had in mind when putting the crayon to the page, but were proud of her hard work, and happily hung it up.

These feats did not go unnoticed when she went to apply for college, and she was quickly accepted to the university of her dreams. There she majored in marketing, with a minor in graphic design. She was finally in her element. She loved her classes, and projects, and could not get enough. When junior year came, she felt ready to apply to internships. Lauren really thought she was ready and able to take on the world. She was accepted as an intern to a massive marketing business in the city nearby for the summer, and readily accepted.

 

 

Unfortunately, this was not what she expected. It turns out all she really got to do was be at the will of the employees. She made coffee runs, sent out people’s mail, even sent their work clothes to be laundered. Lauren tried to put forth her ideas, but to no avail. They just did not want to hear from “the intern.” Not to say she did not try. As the intern, Lauren attended nearly every meeting, and whenever the boss put out a problem or half-formed idea, Lauren had a design and a solution. There was one time the business was hired to redesign the logo for a largely successful local book shop, in order to make it appeal to the youth more. Lauren designed a beautiful, subtle, and colorful design that stayed true to what the business stood for, but also brought in a whole new target group for the company. She tried to pitch the idea, but as always no one listened, and she put it in a folder with all the other ideas that no one took seriously.

She graduated a year later, and was thrilled when the internship offered her a job! She figured that they had seen potential and were finally going to take her seriously. She bought a new, professional wardrobe, and when the time came to start her first real job, she walked in nervous, and thrilled to get started. Unfortunately, the job was not what she expected.

BARRY:

 

Barry’s childhood exhibited a lot of the same passion. He loved to be in charge, and often bossed around his stuffed animals when playing make-believe. His favorite game was to pretend he had a big office and had to make important phone calls. Every time they talked about their dream jobs in school, Barry said the exact same thing. Most kids wanted to be astronauts, princesses, or professional athletes, and by the next month, they all wanted to be something different and new, but not Barry. Every time someone asked, Barry said, “I want to be my own boss.”

He kept this mentality his whole life. He was always the leader of group projects, he often ran for student government positions, and when he played sports, he always worked to be team captain. As he got older, he also discovered his passion for the culinary arts. He could never get enough of trying new things or making new recipes that could either be wonderful, or terrible. He loved the challenge. Barry excelled in all his home-economics classes in high school and often recorded shows on cooking networks so he could try out the recipes and let his mom try them.

 

Barry decided that he wanted to go to college, to double major in management and culinary arts. He figured that would be the perfect combination for him to be able to be successful in his real aspiration: opening a restaurant. Unfortunately, Barry’s dad had walked out on him when he was very young, and his mom worked day and night to try and support the two of them. She had no college degree, so she took whatever work she could find, and it was barely enough. Barry knew she could not afford to send him to college, so he got a job at a local sandwich shop dressing up as a giant sub to try and get people to eat there. He worked there most of high school, and all the way through his four years of college to get his own degree. His mom couldn’t have been more proud.

He was eventually promoted to manager of the store, and started saving up money to finance the opening of his very own restaurant. Within a few years, he was finally ready to open the restaurant. That’s when tragedy struck: his mom was diagnosed with stage four pancreatic cancer. He knew there was not much to be done, and it was only a matter of time, but he also knew he had to do everything in his power in order to make her time left as comfortable as possible. He spent his savings on medical bills, and experimental treatments. Barry was broken. His mother had so little time left, and he didn’t have enough money left to do anything more for her.

On the last day of her life, his mother called him in the room where she was staying and told him she was leaving him whatever came from her life insurance, and also the house. It wasn’t much, but she said it would be enough for him to open his own restaurant. She had seen him work toward this dream her whole life and refused to see him settle for less. Barry cried and thanked her with everything he had.

In the next month, he looked for a building in town that would have good foot-traffic and that he could afford. When he finally found the perfect building, he designed dishes for the menu and hired staff. Opening day came, and Barry could hardly contain his excitement. Unfortunately, business was slow. Barry told himself it was to be expected , but could not help but be disappointed. As time went on, business did not increase and Barry was losing money fast.

Author: Andrea Bausch

 

NEXT INSTALLMENT, PERSEVERING, COMING SOON