In 2016 we launched Anya (now AnyaUp) to accelerate the growth of businesses of all sizes, by connecting companies with skilled marketing professionals. As we’ve grown, we’ve rebranded to AnyaUp to reflect our sole mission: “Relentlessly and fearlessly helping creative talents and businesses of all sizes grow and succeed.”.
In celebration, we are launching a logo contest.
How to Enter the Contest
The contest begins on June 28, 2017. Submissions will be accepted until September 28, 2017. The winner will be announced on our website, social media and through direct contact with the winner. In order for your entry to be reviewed by our judges, all entries must be:
Submitted directly to the AnyaUp team at firstname.lastname@example.org
Submitted as original source files, including a high-res PDF, transparent PNGs and vector files.
Professional: This logo will be featured on our website, social media and other mediums (stationary, pamphlets, t-shirts etc). As a result, while we want the logo to be eye-catching, it must still be legible.
Theme: The logo must reflect and promote the theme of AnyaUp: Growth, Growth, and Growth!
Color: There are no limitations and any colors may be used. However, your submission should have versions of various colors including black and white.
Integrity: Logos cannot contain copyrighted material. Logos must have been created and edited by the contestant(s). Logos may not include images or licensed images that have been previously published. Must be easily reproducible and scalable for large and small formatting.
Fun: AnyaUp is all about turning passion and creativity into productivity and results, the logo should be consistent with this philosophy.
The winner will be selected by the AnyaUp team in conjunction with an external creative panel and announced on October 1st, 2017. Contestants agree that AnyaUp may publish their logo and name(s) and may use both for advertising campaigns and/or marketing materials in the future. Contestants assign all ownership rights, including all intellectual property rights of the logo, to AnyaUp. Additionally, AnyaUp may alter, modify or revise the logo as it sees necessary. AnyaUp reserves the right to not select a winner if, under its sole discretion, no suitable entries are received.
Contest winner will receive a $888 cash prize
Contest winner will be featured on the AnyaUp creative platform (eternal glory and bragging rights!)
Dear Anya customers, shareholders, family and friends,
As you may know, we started as Anya a year ago, with the mission of empowering creatives to help businesses of all sizes grow. Many people have asked me, why Anya? I guess I will just use a quote from Urban Dictionary here:
“Anya: The most amazing, beautiful, intelligent person in the whole world. she will stick by your side and never let you down. Definitely a force to be reckoned with.”
Thanks for the support and the faith of all of you, we have been growing from one location team to an international team, with locations in countries all over the globe and spanning across multiple time zones.
As we grow and expand, moving forward, we will be adopting the new name: AnyaUp, which resonates our company philosophy and reflects our sole mission of why we started this company:
Relentlessly and fearlessly helping creative talents and businesses grow and succeed.
Moving forward, we will have a new home: https://www.anyaup.com/. We are looking forward to doing all we can to help your business succeed, and most importantly, your personal success. Stay tuned, let’s #AnyaUp⬆.
Are Tinder and Snapchat the Next Big Thing in Marketing?
Like any good millennial, I spend arguably a little too much time on my iPhone. However, like any good marketer, I actually pay attention to all the different forms of advertising I see. Turns out with the mobile revolution in full swing, many of the trendiest companies are turning to in-app advertising. While there is the traditional mobile application advertising, with simply a pop-up message or video, there are cheaper, more engaging, and more fun ways to target customers through apps. These app platforms can serve as creative space where marketers can produce content without having to worry about feeling too impersonal. By compounding some of my personal experience with some good old fashioned research I have put together a few success stories to help inspire your mobile marketing!
Slow and Steady Wins the Race
For many entrepreneurs, their business is what they live and breathe. Why not make that a part of your dating profile and pick up a few new users along the way. Something simple like what Padraig did here is a great way to pick up customers and a few dates. Her profile reads:
“Fashion tech company founder, Fitness, beach coffee, exploring the city. Active and sarcastic.
This is my baby: stylewonder.com”
As you can see she makes her business a part of her profile drawing people to her website who want to know a little bit more about her. Padraig being the successful entrepreneur she is, naturally picks up a solid amount of traction on Tinder in addition to boosting her social currency for ever-valuable word of mouth marketing. People are certainly more likely going to talk about someone they met with a booming new business rather than some random person they met online.
Swipe Right to Adopt Adorable Puppies
Social Tees Animal Rescue in New York City found themselves in a jam similar to that of many animal shelters. They needed to get the word out about their puppies in need of a home, but like many shelters most of their money goes to taking care of their furry friends rather than a marketing budget. What they decided to do was create Tinder profiles for 10 dogs looking for a new owner. Within only 1 hour they had over 1,500 matches, a more impressive total than even the most effective Tinder swipers. Over a couple of days, they receive thousands of more matches, which were used to create meetups between the dogs and potential owners. Not only did adoption rates soar, but the shelter also received pretty significant press coverage praising them on their creative approach to dating apps.
Swipe Right Night
Do you own a brick and mortar location or just have a sweet office space that has plenty of room for a singles mixer? Host your own Swipe Right Night, it basically works as a singles meet and greet, expect people don’t actually have to be that bold and talk to people in person for their first interaction. While this could be fun with any number of people the Atlanta Hawks took it to a whole new level. They started out with a stadium of 20,000 people then set up a singles lounge where those who matched at the game could meet up. Just to take up one more notch they brought in some local celebrities to join in on the fun as well, making this a once in a lifetime opportunity for fans. Great job Hawks marketing team, you guys gave the fans a great story to tell about the team and a personal connection to the brand all with one simple and basically free night of fun.
Become a Snapchat Personality
Nobody does this better than Snapchat superstar DJ Khalid. Say what you will about his music, but nobody can argue that he hasn’t built himself into one of the strongest brands in the industry. With a healthy mix of comedy, exclusivity, and engagement DJ Khalid’s snaps each bring in between 3-4 million views. While he certainly had a bit of an edge by starting out as a celebrity in the first place he perfectly demonstrates the value that Snapchat can add at such a low cost. For only 1-10 seconds of your time, you can create a personalized message to your followers. As seen in our previous blog entry content is key for keeping your followers engaged and Snapchat is the perfect platform to keep that steady stream of content flowing.
These are just a few of my favorite ideas on marketing with apps. It seems like new apps are coming out almost daily and with all these new platforms there are so many new and creative ways for your business to grow. Hopefully, these success stories inspire you to find your own creative path. Of course, by heading over to useanya.com we can link you up with our awesome creatives to help kickstart the process.
By Sam Grossman
This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.
Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan to increase their digital marketing output over the next 5 years, and digital marketing is also projected to surpass television advertising in terms of marketing dollars spent. Even with all that said digital marketing is still relatively new and can be tricky to navigate. Fear not, here are 5 digital marketing tips that will take your business to the next level.
1. Strong Calls to Action and Catchy Images
If you scroll through Facebook, Twitter, Instagram or just about any other website chances are you will come across more ads than you want or can process. That is why it is key that you can genuinely capture the interest of the scrollers-by. Words and phrases such as “Free” “50% off” or “Limited Time Offer” can be attention grabbers that will actually get people to stop, look, and click on your ad. Additionally, strong images can also be a way to get the social media users to take pause. When it comes to images either go with an authentic or over the top look. By genuine I mean to say that you should use images actually people would post. Nothing is more off-putting on social media than when people think they are being forced to interact with robots. In terms of going over the top, it is simply just something that many people may stop to look at such as a bear in armor riding a unicorn. Well, you get the point.
2. Reviews, Reviews, Reviews
While, the Google’s SEO rankings are a bit of a mystery to everyone who didn’t actually write the algorithm there are a couple proved ways to help boost your Google ranking. Naturally, the ranking is going to be largely based on relevance. Turns out the most relevant companies are the ones that real people have said they have used and loved. Encourage your customers to leave reviews by offering small tokens such as discounts or bonus features in your app. Particularly if you can obtain a mass amount of reviews within just a few days you can really shoot up the Google rankings. Additionally, strong rankings can boost your ever-valuable word of mouth marketing. Even if you are not actually selling a physical product the same logic will apply. People trust other people, so the more positive reviews that we get, it only makes sense that more consumers will follow.
A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review. – Jonah Berger, Contagious: Why Things Catch On
3. Quality, AND Quantity
Many companies often get caught up in what is the absolutely perfect content to write and share, which can ultimately lead to too much time wasted between posts. One of the most challenging aspects of digital and social marketing is that there is no one formula for what is going to be successful. By keeping a regularly scheduled flow of content your followers will know what and when to expect you to post content that will peak their interest. The steady flow of good, solid, if not perfect content can steadily grow your follower base while you work on creating the next viral internet piece. Take Snapchat for example, while the amount of original content that they generate on a daily basis keeps users active and engaged. On any given day you can find pictures and videos from everything from NBA locker rooms, to a political rally in Washington DC, to everyday users spreading pictures of their puppies. While Snapchat’s content isn’t always perfect there is something for everyone and that keeps users coming back again and again.
4. Do Your Testing, Know Your Audience and Post The Right Content
While the internet is full of opportunity, it can also be a cold and unforgiving place. Before I got into the business world I was a political science major in college and one thing I learned when studying campaigns is that bad news sticks even more strongly than good news. The same formula can certainly be applied when it comes to online marketing. I am sure you Pepsi’s Kendall Jenner ad that was nothing short of a disaster more than you remember Turkish Airlines bringing hundreds of thousands of pounds of food to starving Somalis. Since Pepsi is such a huge corporation it ultimately was able to weather to storm, but for small companies less integrated into society such horrible attempts at marketing can be crippling. While it is alright to have some edge in your posts make sure it does not cross the line into being offensive. Since it is so easy for people to post, comment, and share your bad publicity could spread like wildfire leading to bad PR your company certainly does not need. Therefore, do your testing, know your audience and post the right content.
5. Start Marketing as Early as Possible
For any early stage startup the most important make or break question you will have to answer is what is your market fit. Once you have figured that out, awesome! You are on your way to growing your business, if you can answer the follow up question: how to reach your market. The best way to find out what types of messages will best reach your target customer is by old fashioned trial and error. One of the most frequently overlooked tools in a marketer’s utility belt is the A/B Test. As soon as you are even thinking about launching your product you should already be testing out different content on your assumptions on target customers. Be encouraged by positive responses, but also negative ones as well, this just means you now know what not to do. The most successful companies are not always the ones with the best product, instead, the companies that have paying customers before the product even launches. By starting to market early and often you will have right feedbacks and the data set needed to actually capture the right market fit by the time you are ready to launch. As in the book that launched the Lean Startup revolution, Steve Blank suggests the customer feedback loop cycles, which is closely related to the early marketing approach, are the first two steps of epiphany to building a successful business and company. So startup founders and business owners, it is never too early to market your idea and product.
Author: Sam Grossman
This article is curated by our marketing creatives at AnyaUp. For more marketing advice, check out AnyaUp Blog for weekly marketing tips and stories from our experienced marketing professionals.