Imagine you are a purveyor of puppies introducing yourself to a new neighborhood, the fabulous up-and-coming Lower North Side.
You know that visual validation with a viral video will capture customers and bring around the barrio. Since the Internet evolved out of the middle ages, it’s been about two things: high quality UI/UX (whatever that is) and high quality content (you’re pretty sure you know what that is). In any case, you know high quality when you see it.
Do it right
But…you’re good at rearing runts and haven’t thought so much about marketing mutts. You have some ideas. You know some people. But, you want to do it “right.”
You have to do everything, but you don’t have to do that
Suddenly a box shows up at the stoop full of the cutest little Samoyed mixes. And, not 5–6 of them in a ratty mini-microwave box, but a dozen — maybe two — in a big, sturdy mini-fridge box. But, you need persuasive content, stat (you’ve got 22 chow-devouring, vaccinated, untrained Samoyeds to find families for).
Their cuteness speaks for itself, and you know your services are sublime, but where to begin with marketing? You’re a market newcomer. You aren’t more than a hobby photographer. You’ve never used iMovie. Your business partner knows the ropes around targeting social media posts and can get your posts in front of eager adopters and would-be pup parents throughout the greater zip code area. You need well-designed strategic content. How about a video? Sure. Let’s find someone to record a video.
Personal networks aren’t everything (literally)
So you enlist your brother’s co-worker’s wedding videographer (hint: they got divorced within a year).
“Videographer” is allergic to dogs (not his fault). Street conscripts lure puppies with chocolate bars(!) to run past the camera. “Videographer” takes principal photography with a flip phone (but it’s just principal photography). You record a 10 second pitch under bad yellow lighting, with an old sheet finger painted by a cat as the backdrop. “Videographer” spends the next three weeks color-correcting and the “final draft” comes back tinted green.
It’s late. It’s bad (really). He charged by the (slow, grueling) hour, and apparently you got the “family discount.”
You need effective content, and a strategy that meets you where you are (new neighborhood, new puppies, focused on what you do best) and takes you where you want to be. Marketing. Creative marketing.
No more self-directed films shot by an estranged relative’s co-worker, aka “where’s the flash button?” videographer. Film production. Actors. Designers. Voiceover artists. Interior designers. Painters.
There’s the yellow pages. There’s Google. Time, effort, uncertainty.
You know marketing can’t wait: we all have to market to stay ahead Marketing is hit or miss: there are too many options, crowded with low quality.
AnyaUp, a white glove platform to the industry’s top selection of carefully curated creatives.
Use AnyaUp. Curated, professional, evolved.
Transform your small business. Create identity. Do what you do best, and enlist creatives to present it and complement it. Send that puppy video viral before they become dogs.
Creative marketing? Use AnyaUp. Done.
Author: John Sanzone
This story is crafted by AnyaUp creative. Interested in becoming a creative? Sign up here: https://www.anyaup.com/become-a-creative