How to: Create a Successful Facebook Conversion Campaign

Before you craft the perfect conversion campaign with relevant and persuasive graphics and text copy, it is important to make sure that your campaign is going to the right audience, and to make sure that the success of your campaign is measured, so as to allow you to tailor new and improved campaigns afterwards, to create an even bigger and better crowd of prospective clients.

To begin with, let’s lay out a few basic “what’s what” of a campaign.

An ad is what your audience will see in their feed – your graphics, promotional texts and copies, and URLs.

An ad set can contain several ads, each with its own targeting audiences, budget, schedule, bidding, and placement.

A campaign can contain multiple ad sets with the same campaign objective, for example – awareness, consideration, and conversion, etc.

Now that we got the basics down, we can begin creating our campaign.

1: Set campaign objective

Do you want to raise awareness to your brand? Increase traffic? Conversions? Select the objective you are trying to achieve and try including the objective in the campaign name to allow for easy follow-up.

For the purpose of this article, we will choose to create a conversion campaign.

2: Select conversion pixel

After you’ve named your ad set, select a conversion pixel that you’d like your campaign’s success to be tracked in. A conversion pixel helps you track the amount of clients who have done what you wanted the campaign to achieve – for example, to sign up, to make a purchase, to create a profile, and etc.

Simply measuring link clicks are not enough because having prospective clients reach your designated page doesn’t mean they end up doing what the campaign is set out to do.

3: Define target audience

Next, define your target audience. Select the locations you’d like your campaign to be advertised in, and demographics of target clients, such as age, gender, and language. Select different interests, behaviors, job titles, etc. in the “detailed targeting” tool to narrow down the exact crowd your campaign will be shown to.

You can exclude a certain group of audience, for example, people who already like/follow your company Facebook page, so as to save some unnecessary money spent on increasing brand awareness on people who already know your brand.

4: Set up a campaign budget and schedule

You may choose to spend a certain amount of money per day, which means that once your daily budget limit is reached, your ad will stop showing up on your target audience’s’ newsfeed; or you may choose to spend the total amount you have available to spend on this campaign until the money run out, or until the last day you’ve set for your campaign.

Select how you’d like Facebook to optimize your delivery. Facebook can help display your ad to the right group of people to help you achieve more conversions, link clicks, or impressions.

Voila! The next step is to create killer graphics and text copy of your ad, and then you’re good to go! Click here to read AnyaUp’s previous blog post on the art of crafting a successful Facebook campaign message.

 

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

Part 3: Achieving

This is Part Three of the creative story by our AnyaUp Creative.

Check out the previous stories here:

Part One: Dreaming

Part Two: Preserving

Part Three: Achieving

LAUREN:

It all started with hello, like a lot of good things do. The more Lauren was learning about and exploring AnyaUp, the more she thought maybe this could be the new start she really wanted and had been working towards.
She kept looking at projects businesses needed completed, and was astounded; there were so many opportunities, and she was almost nervous she would be unable to live up to the tasks presented. Lauren finally came across a project that suited her talents perfectly: A business owner needed help marketing in order to increase foot traffic to his restaurant. It was a pretty big project, and the man did not seem to know much about what he needed, but Lauren thought it was perfect! It was flexible, he seemed open to ideas and suggestions, and Lauren really thought she could shape it beautifully to her talents.
She was nervous and worried to finally start taking on the projects she had been waiting so long to work on. In fact, she almost talked her self out of it several times. Then, Lauren realized she couldn’t shy away from this opportunity and before she could convince herself not to again, she messaged him to say hello. She presented her ideas and how she thought she could help him and hit send. His name was Barry.

BARRY:
Barry could not even believe the relief he felt when he got a message from a “creative,” and then another, and another, and so on. It was almost unbelievable that these people who could save his business from going under, were so accessible and he had no idea. It was almost as if he was drowning, and then realized he could touch the bottom. He felt relief and embarrassment, all at once. There were so many choices, and so many creatives who had all these ideas.
He couldn’t be totally relieved yet, however. Just when he thought he had found his saving grace through AnyaUp, his landlord came to the restaurant that very same morning. His landlord conveyed if he was late with the rent for his restaurant one more time, he would have no choice but to evict Barry. Barry sat and cried openly. His dream was slowly breaking before his eyes, and he felt like he couldn’t stop it.
With all of this riding on the success of his marketing campaign, he knew whomever he chose to lead it needed to be special. Thankfully, one of the outlines put before him really stood out. It was well thought out, and made with his own business and projects in mind; they had catered it specifically to him. After much deliberation, Barry decided that person could do the most for his business, and get the attention his restaurant and food deserved. He accepted her request. Her name was Lauren.

Created by: Andrea Bausch.

Check out Andrea’s success story on AnyaUp here.

Come check us out when you’re ready to make a difference too: www.anyaup.com.

The Art Of Crafting Your Facebook Campaign Message

Did you know, according to a research done by Microsoft Corp., people generally lose focus after eight seconds? Because of our current digital lifestyle, our attention span has become even shorter than a goldfish! It is essential that companies and advertisers utilize that golden eight seconds to get the message across to prospective clients and customers

1: Your image/video is your hook.

The image/video you choose to use is essential in grabbing that first few seconds of attention. That’s why, make sure the image or video you choose to use is eye-catching enough for prospective clients to pause on your ad.

If your company is selling services, consider using authentic and realistic images instead of overly professional ones. Authentic images that include micro-expressions are relatable to media users and can spark emotional connections that hook prospective customers in to discover what your company has to offer.

If your company is selling goods and products, consider using stylized and simplistic graphics, similar to Apple’s advertisements to showcase your product. Accompany the graphic with a simple text to get your message across even faster.

Do A/B testing to see which image/video perform best at conversion for your company, and use similar images in your other campaigns.

2: Make your grand declaration in your headline.

The headline is where you make the big declaration and promise to prospective clients that you can fix their problems, or offer them what they know (or don’t even know!) they needed.

Question: Do you like being told what to do? Probably not.

Most people don’t as well. So spoon-feeding prospective clients with ideas of “use our service”, and “buy our products” might not be the most effective way to market your brand to them.

The key is to sell your products and services without selling them. Make it sound like an offer, a favor.

Instead of: Shop our 30% off sale now!

Try this: Psst – Our 30% off everything is ending today!

Instead of: Sign up to advertise your restaurant on our Foodie app, 10% off today!

Try this: “I found all my favorite restaurants on Foodie!”

Instead of telling prospective clients what to do, let them think that it’s their idea. Leave the “imperative” to the Call to Action (CTA) buttons.

3: Get personal with your captions.

Surely you have a lot of wonderful reasons prepared to persuade prospective clients to use your services/products. But going back to our short eight seconds of attention span, your prospective clients might not have the patience to read a detailed description of what you are selling before scrolling away.

First things first: Make sure to explain how quick, easy, and efficient your services/products are in a similar quick, easy, and efficient manner. Your caption should tell prospective clients more than the heading, but not enough yet to know everything. Lead with the most important and attention grabbing information, and end with a cliffhanger, so prospective clients will be intrigued enough to visit your site to get the full picture.

Also, be as personalized as possible. Each ad set and groups of audience are unique. If your ad set on Facebook is targeting a city, or a state, mention that city or state in your captions. If your ad set on Facebook is targeting a select group of people (for example: wine lovers, or marketing personnels), greet them in a way that they know they are valued.

Dig deeper, do research, and learn about your target audience. You can even create a customer persona to help you conceptualize how and what language you would use sell your product/services to the perfect target audience. Find out what keywords will attract your prospective client’s attention and use them.

4: Prompt further actions with the right call-to-action (CTA).

Now what – your prospective clients have spent about eight seconds on your app, what’s next? You might need to give them one last prompt to seal the deal.

Lay it out clearly what they should do. Facebook offers several call-to-action buttons currently: Shop Now, Learn More, Sign Up, Book Now, or Download. Choose the most relevant button for your ad.

You can also suggest an action in your text, like:

“Create a project with us!”

Or

“Get your 30-day free trial here!”

Add a sense of urgency to prompt your prospective clients to act faster with something like:

“30-day free trial ends soon!”

Or

“Buy before Monday and save 40% off sale items!”

Now you have it. Select the right graphics, craft the hooking headline, build persuasive captions, and prompt the right actions to captivate prospective clients in less than eight seconds.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

From #passion to #profession: Sam’s journey towards marketing guru on AnyaUp

Sam's Journey On AnyaUp
Sam’s Journey On AnyaUp

In this episode, we sat down with one of our marketing creatives, Sam Grossman to hear his stories with AnyaUp. Sam has grown from a passionate creative to a customer beloved marketing guru with us, we are happy to ask him a few questions and learn about his journey with AnyaUp.  

What is AnyaUp to you(a creative)?

Quickly after being introduced to AnyaUp it became a valuable resource in constantly finding new and exciting projects to take on. Just as it has for me, the AnyaUp platform will allow you to really grow  your personal brand and business. The signup process was clear and easy and within 15 minutes I was ready to seek out my next marketing mission. With the AnyaUp platform I am essentially able to create a portfolio of my previous projects and everything gets formatted in an easy to navigate profile page. Prospective employers have had no difficulty in assessing the type of projects I have completed in the past and determining if my skills are the right fit for the job.

What was life like before AnyaUp?

Before I became a member of AnyaUp it was honestly pretty tough to find the kind of creative marketing work that I really wanted to do. I was very passionate, but also relatively new to the industry so I didn’t have the connections I needed to consistently find work. I was doing whatever it took to keep going on in my contract marketing career; those long hours cold-calling, cold-emailing, and scrolling through dozens of job boards were certainly worth it to do what I love, but it is about the farthest thing from a perk of the job. Without AnyaUp I would still likely be strained to find my next projects and be unable to dedicate as many hours as possible to my actual marketing work..

Why AnyaUp?

As a creative marketer I have always liked getting involved in lots of different really fun and unique projects. One of the best ways to get exposure to so many different projects, companies, and industries was through the world of contract marketing. Going project by project also allowed me to keep a flexible schedule and ensure that I could easily meet my other obligations as a student. While I certainly enjoyed the freedom of short-term, open-ended projects it became tough to actually find projects that I wanted to take on. Most of my business came through referrals from current and past clients, but there were few other resources for finding work. With AnyaUp finding my next great project is no trouble at all!

Sam's Creative Profile on AnyaUp
Sam’s Creative Profile on AnyaUp

What is the value AnyaUp has provided?

In terms of finding projects to take on, that has been a breeze. The way the platform works is that companies will post job listings and include a fair amount of detail as to what their specific projects will entail. This allows me to determine which projects will actually be a good fit for my skillset rather than wasting my time applying to task for, which I don’t have the skills and other candidates would be a better fit. One of the other more personalized features of the platform is that neither the platform nor the business ultimately set my fee. Creatives, such as myself, are able to place bids in to work on projects and companies will then choose the proper combination of price and experience level to ultimately get their best value out of their marketing budgets.

What is some of the work I have done with AnyaUp?

Among my projects, working with the IoT company Corto has been among the most rewarding. We started working closely with Corto during their website and logo redesign, aided in not only growing Corto’s social media presence, but additionally I created marketing videos that would be used both on their website and social media. Here is a link to the video I crafted for Corto. Additionally Corto’s Twitter received a great boost in followers thanks to some adorable animals, babies, and organic marketing magic. The hard work finally pays off, I am happy to see that Corto is growing to become the leading framework in the rapidly growing IoT industry.

Why will I stick with AnyaUp?

Ultimately the AnyaUp platform has become my top resource when it comes to finding contract work. Unlike many other jobs posting websites companies can go onto AnyaUp with a specific purpose. This eliminates much of the waste in the contract employment sector that can frustrate both employers and potential employees. As a creative myself who has used a variety of different jobs boards myself I can legitimately say that AnyaUp has an impressively clean platform that allows me to find the right jobs with the right employers.

What I would suggest to newcomers?

I would urge other creatives to come and join the platform, with more combined creative force it will only bring us more collective opportunity, and allow you the chance to accelerate your own personal business. AnyaUp is easy and clean, unlike websites such as Fiverr or Upwork you the creative are in control. You set your own prices, select your projects, and ultimately get the freedom you need to love your job. However, if I had to give one piece of advice to the newcomers it would be to not be afraid to showcase all of your skills no matter how insignificant they may seem. There are so many different businesses looking for so many different types of marketing that there is always going to be a niche to be filled, hopefully by you!

Want to turn your passion into profession? Sign up on AnyaUp here.

College Grad Creative Andrea Finds Success on AnyaUp

Just as most of college graduates, Andrea Bausch started as a passionate creative. In this post, we wanted to share with you Andrea (Addie)’s journey with AnyaUp, how did Addie’s life has changed and her creative potential shines on AnyaUp. Hope you enjoy the ride!

AnyaUp Creative Success Stories - Andrea Bausch
AnyaUp Creative Success Stories – Andrea Bausch

So how did you even hear about AnyaUp?

 I have to start a little further back for this one. During college, it honestly took me ages to find my major. In fact, I switched so many times, I graduated a year later than all my friends. When I finally decided to try out marketing, something just clicked. Yeah, I hated the finance classes, and accounting is seriously not my thing, but, passed all that, when it all came down to it, those classes were all worth finally being able to do what I felt I was meant to do.

Unfortunately, shortly before discovering AnyaUp, I was in a dead-end job that my degree had not at all prepared me for: I worked under people who had been there longer than I (everyone), and only got to give input on focus group results. It was not at all what I thought life post-degree would be like. That’s when I saw an ad on Facebook. Yeah I know, how cheesy, but that’s honestly how it happened. Normally ads interrupting my regularly scheduled social media scrolling seriously irritate me, but I saw the words “creative marketing” and I could only think “I wish,” so I clicked.

Why AnyaUp?

That’s a fair question. With all the online resources in the world today (LinkdIn, Career Centers, even Facebook) why AnyaUp?

In my mind, there is no better coming together of everything you need better than AnyaUp. Yeah, LinkedIn lets you list your resume, and link with people you know, but AnyaUp lets you build your portfolio, make money, meet future connections (maybe people you put on your linkedIn!) and make a difference in people’s lives that need your help. This is everything in one place, without compromise. It’s easy, simple, and profitable. It just doesn’t get much better.

Well, what happened next?

I was a little skeptical at first, like this could actually solve any of my real-life problems. Well, I figured why not and went ahead and made my creative profile. It turns out AnyaUp was just what I needed. AnyaUp allowed me to do actual marketing, I created websites, desgined campaigns, even gave business owners advice going forward.

One of my favorite projects of all-time is for a business called HelloLocal. Absolutely awesome business, absolutely awesome people. To put it simply, it’s like Groupon for hotel guests, pretty sweet right? Well, we matched on AnyaUp, and I knew formt he beginning I could do what they needed. They needed some digital marketing campaigning, so I created a video for them. It’s very short, but it gets their basic business outline and potential savings when you use them, across to the viewer.  I’ll put their link at the bottom of this page along with the video I made, if you care to admire it!

Basically, businesses create projects, and I would pick up projects that I really thought I could kick-butt at! All the business I did/do help, are small businesses that have no need to hire giant marketing firms to charge them an arm and a leg for, when people like me could help out on a smaller and more personal scale. I was finally doing what my degree prepared me for.

So what are you up to now?

Now, I have oh so thankfully quit that job, and am continuing to make extra revenue through AnyaUp. The best part is, my portfolio has grown exponentially since AnyaUp, and now I’m able to apply for jobs that I really want, because my qualifications, experience, and references have all taken my resume to the next level. I actually have a job interview for a marketing firm next week (wish me luck)!

Anything else to say?

Of course! My advice to all of you, who have stuck through this to the end, is to just go for it. Firstly, a little extra cash never hurt anyone. Secondly, what could it possibly hurt to put yourself out there? Life is too short to settle, and selling yourself short. You have talent and passion that could help more people than just yourself: businesses are waiting for you.

 

AnyaUp Logo Contest Official Guidelines and Rules

Introduction

In 2016 we launched Anya (now AnyaUp) to accelerate the growth of businesses of all sizes, by connecting companies with skilled marketing professionals. As we’ve grown, we’ve rebranded to AnyaUp to reflect our sole mission: “Relentlessly and fearlessly helping creative talents and businesses of all sizes grow and succeed.”.

In celebration, we are launching a logo contest.

How to Enter the Contest

The contest begins on June 28, 2017. Submissions will be accepted until September 28, 2017. The winner will be announced on our website, social media and through direct contact with the winner. In order for your entry to be reviewed by our judges, all entries must be:

  • Submitted directly to the AnyaUp team at hello@anyaup.com
  • Submitted as original source files, including a high-res PDF, transparent PNGs and vector files.

Logo Requirements

  • Professional: This logo will be featured on our website, social media and other mediums (stationary, pamphlets, t-shirts etc). As a result, while we want the logo to be eye-catching, it must still be legible.
  • Theme: The logo must reflect and promote the theme of AnyaUp: Growth, Growth, and Growth!
  • Color: There are no limitations and any colors may be used. However, your submission should have versions of various colors including black and white.
  • Integrity: Logos cannot contain copyrighted material. Logos must have been created and edited by the contestant(s). Logos may not include images or licensed images that have been previously published. Must be easily reproducible and scalable for large and small formatting.
  • Fun: AnyaUp is all about turning passion and creativity into productivity and results, the logo should be consistent with this philosophy.

Contest Details

The winner will be selected by the AnyaUp team in conjunction with an external creative panel and announced on October 1st, 2017. Contestants agree that AnyaUp may publish their logo and name(s) and may use both for advertising campaigns and/or marketing materials in the future. Contestants assign all ownership rights, including all intellectual property rights of the logo, to AnyaUp.  Additionally, AnyaUp may alter, modify or revise the logo as it sees necessary. AnyaUp reserves the right to not select a winner if, under its sole discretion, no suitable entries are received.

Prize

  • Contest winner will receive a $888 cash prize
  • Contest winner will be featured on the AnyaUp creative platform (eternal glory and bragging rights!)

Find out more about AnyaUp at: https://www.anyaup.com/

Like our Facebook page at: https://www.facebook.com/theAnyaUp/

Say Hello to Hellocal #CustomerSuccess