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Facebook Page Management: Videos are In

Let’s jump right into the second post of our Facebook Page Management series!

2: Videos are In

It is a no-brainer to post graphics and videos to your page since posts with graphic elements drives 40 times more engagement than their text-only counterparts. In recent years, videos have taken a bigger and bigger part of the pie of social media marketing. Over 500 million hours of videos are watched on Facebook daily.

How can you make your video stand out from the rest?

  • Try creating a square video for your next Facebook video post. 78% of all videos in the screen space currently are square ones.
  • 72 hours of videos are uploaded to Facebook every 60 seconds, so make the first three seconds of your video count! Research has shown that prospects tend to scroll away if nothing peaked their interest in the first three seconds.
  • You might want to consider keeping your video short and concise. According to Adweek, a new marketing trend – the 6-second ad- has recently sprouted in the video marketing arena. Do not underestimate the power of 6 snackable seconds!
  • 85% of all videos on Facebook are watched without sound. Therefore, add captions to your video so viewers who are out and about but forgot their headphones will still pause at your video.

Start posting snackable and captioned videos on your Facebook page and watch clients pour in!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Facebook Page Management: Timing Is Key

Another week, another social media marketing series on the AnyaUp blog! This week, we are going over three things to keep in mind when managing and posting on your company Facebook Page.

1: Timing is Key

Posting at the right time can help drive traffic to and increase engagement for your post. Check out CoSchedule’s infographic for the best time for posting:

But of course, every business and their audience have different types of schedules, so do research and find out what’s the best time your group of target audience.

Start posting on your Facebook page at times with highest engagement rates and drive more traffic and following to your brand!

 

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This short article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Instagram Marketing 101: #Content

Back to our Instagram Marketing 101 series…

3: #Content

Every marketer knows it’s best to keep content fresh and posting regular. But when you are in a rut, when no inspiration comes, consider reposting content from other accounts that are relevant to your brand. Just be sure to credit and tag them for their posts. They will appreciate the publicity, and might do the same for your brand too!

Use interactive hashtags to drive more traffic to your profile. Create hashtags that your followers  can use to tag with when they showcase your products. Also, stay relevant to trending hashtags and tag your posts with them!

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Instagram Marketing 101: Connect, connect, connect

Back to our Instagram Marketing 101 series…

2: Connect, connect, connect

Not everyone who follows you on Facebook follows you on Instagram, and vice versa. Cross promote your posts on all your social media pages. Ask people who already like your brand on Facebook or Twitter to follow your Instagram account.

Interact with your followers who took the time to leave a comment. Connect with them and build a relationship that will foster brand loyalty.

Also consider including call-to-actions that will prompt your followers to tag their friends, something like “Tag three of your friend who would enjoy this!” Since the tagged friends are introduced to your brand through their friends, they will have less resistance to follow your profile.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

 

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How BIG is Creative industry?

Human minds are the most wonder of all wonders. The ability to create and the potential to change the world is extremely powerful. Did you know, that Creative industries account for over 7% of the World’s GDP in 2015, and growing at more than 5% year over year?

In this post, let’s take a closer look at Creative industry, and it’s impact.

 

First, which Creative sector grows the fastest?

According to a study done by NASAA (National Assembly of States Arts Agencies),  the top 3 fastest growing sectors are:  Advertising and marketing; Design (Product, graphic and fashion design) and Production (Film, TV, video, radio and photography).

Among them, Advertising and marketing is quite notable, since we are seeing strong demand from business owners of all sizes that is needing the matching Creative talent to grow their businesses.

Now, how BIG is the impact of Creative industry?

The latest research by ALF Insight shows, every $1 increase in demand for America’s Creative industry generates $1.69 in total output. That means: creative industries contributes 69% of positive economic impact!

Okay, what are the opportunities? 

After interviewing hundreds of business owners from Startup founders, entrepreneurs, online and offline business owners, and Creatives from video producers, writers, photographers, designers, marketers and influencers, we identified the needs a reliable platform to connect with business in needs with matching qualified Creatives, where both side can be presented safe and effective space to grow and flourish.  Therefore, we started AnyaUp, where as business you can create project and as Creative you can take on project. Communications and screening are all included in our platform, streamlining the entire process.

Creative industry is enormous, and only getting bigger. Together, let’s make an impact!

Author: Founder of AnyaUp, Luke Peng.

Interested in learning more about how you can be part of the exciting growth for yourself as a Creative, or your business as an owner? Drop us an email. 

 

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Instagram Marketing 101: Find your style

In the short seven years since it was founded, Instagram has quickly grown to a platform with 700 million monthly users. As all marketers know, Instagram is great for visuals, and creating a beautiful and consistent grid is essential for hooking new followers in.

AnyaUp has prepared a short series of posts that can help you build a beautiful and interactive Instagram profile. Here’s our tip #1. Stay tuned for more!

1: Find your style

Consider using similar colors (preferably your company colors), filters, tones and saturation. Use coherent graphics or video content that represent the overall culture of your brand. Think about how you’d like your grid to be. Are you going to post mostly informative text-based posts, or photographs of cityscapes?

AnyaUp’s Instagram grid features posts with similar colors, tones, and content.

Think a couple posts ahead what you are going to post, and stay consistent to the story that your brand is trying to tell. Arrangement is also key – do not post very similar photos in a row. Change them up to make your grid interesting.

Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!

Too busy managing your business?AnyaUp’s got your back! We can help manage all your social media pages for you. Click here to learn more.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Running Ads? Facebook vs Google vs others, which one should you choose?

Facebook and Google dominants 85% of ad traffic for advertisers, with the rest split between Twitter, LinkedIn, Yahoo, Snapchat and smaller platforms, our customers often asked us which one to choose to for their campaigns and promotions. While there is no one recipe for all, here are some tips to help you make your decision.

#1. What are you promoting?

If it is downloads for your mobile application, chances are that Facebook cost less per download for your app. According to our research, depends on the regions and countries, you can spend less than $0.5 per download in countries outside of the US, or $1~$5 per download in the US, with coastal cities San Francisco and New York City more expensive than others.

Mobile Ad AnyaUp

 

If it is traffic for your website, Facebook and Google both have pros and cons depends on which industry you are at. For instance, according to a research done in 2017, CPC(Cost per click) for Facebook on average is $1.1 while Google display network is $1.4. However, if you want people to active “search” for your keywords, CPC for Google Search Network is $7. (That in’t cheap! 😅)

What is the difference between Google Display Network and Google Search Network? In a nutshell, Google Display Network is the ads being displayed “passively”, while Google Search Network advertisers are bidding for people’s search “actively”.

#2. Who is your audience? AKA, who are you reaching out to?

Here is a break down:

Google: Great to reach out to people who is actively looking for something and making quick purchase decisions, for example if you are renting out gears and selling some local supplies.

Facebook: Good for social events, brand awareness, especially if you are trying to reach certain network or people who have connections to your network.

LinkedIn:  LinkedIn can target audience based on the job titles, so it is great for recruiters and HR persons, or professional event. Last time we checked, LinkedIn per post promotion is $15+ per lead, so among the most expensive of all so far.

Snapchat: As new comer in the ad games, Snapchat is great if you would like to reach younger demographics or more millennials, or if you are a media company or promoting events or movies, which you can sponsor their “filters” features or pay to run ads during stories. Again, it is currently more used by big brands and quite pricey.

Yahoo: For certain user groups, Yahoo is still where to get their news, such as the industry of Finance, Sports. Also Yahoo is still quite big in Asia, in terms of market shares. So if you have certain needs in terms of specific audience, you can consider Yahoo.

Twitter: According to our and others’ experience, Twitter has poor audience quality, since many accounts are either cooperate accounts or bots, that means it is not “real” people, so we do not advice choosing if you have limited budget for marketing.

There is no one fits for all, so choose wisely and you will have the most cost-effective and best result. If you have any more questions, drop an email  to us, or fill in the contact form below, our marketing specialists, and we will try to get back to you as soon as possible! 😊

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How to: Create a Successful Facebook Conversion Campaign

Before you craft the perfect conversion campaign with relevant and persuasive graphics and text copy, it is important to make sure that your campaign is going to the right audience, and to make sure that the success of your campaign is measured, so as to allow you to tailor new and improved campaigns afterwards, to create an even bigger and better crowd of prospective clients.

To begin with, let’s lay out a few basic “what’s what” of a campaign.

An ad is what your audience will see in their feed – your graphics, promotional texts and copies, and URLs.

An ad set can contain several ads, each with its own targeting audiences, budget, schedule, bidding, and placement.

A campaign can contain multiple ad sets with the same campaign objective, for example – awareness, consideration, and conversion, etc.

Now that we got the basics down, we can begin creating our campaign.

1: Set campaign objective

Do you want to raise awareness to your brand? Increase traffic? Conversions? Select the objective you are trying to achieve and try including the objective in the campaign name to allow for easy follow-up.

For the purpose of this article, we will choose to create a conversion campaign.

2: Select conversion pixel

After you’ve named your ad set, select a conversion pixel that you’d like your campaign’s success to be tracked in. A conversion pixel helps you track the amount of clients who have done what you wanted the campaign to achieve – for example, to sign up, to make a purchase, to create a profile, and etc.

Simply measuring link clicks are not enough because having prospective clients reach your designated page doesn’t mean they end up doing what the campaign is set out to do.

3: Define target audience

Next, define your target audience. Select the locations you’d like your campaign to be advertised in, and demographics of target clients, such as age, gender, and language. Select different interests, behaviors, job titles, etc. in the “detailed targeting” tool to narrow down the exact crowd your campaign will be shown to.

You can exclude a certain group of audience, for example, people who already like/follow your company Facebook page, so as to save some unnecessary money spent on increasing brand awareness on people who already know your brand.

4: Set up a campaign budget and schedule

You may choose to spend a certain amount of money per day, which means that once your daily budget limit is reached, your ad will stop showing up on your target audience’s’ newsfeed; or you may choose to spend the total amount you have available to spend on this campaign until the money run out, or until the last day you’ve set for your campaign.

Select how you’d like Facebook to optimize your delivery. Facebook can help display your ad to the right group of people to help you achieve more conversions, link clicks, or impressions.

Voila! The next step is to create killer graphics and text copy of your ad, and then you’re good to go! Click here to read AnyaUp’s previous blog post on the art of crafting a successful Facebook campaign message.

 

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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Part 3: Achieving

This is Part Three of the creative story by our AnyaUp Creative.

Check out the previous stories here:

Part One: Dreaming

Part Two: Preserving

Part Three: Achieving

LAUREN:

It all started with hello, like a lot of good things do. The more Lauren was learning about and exploring AnyaUp, the more she thought maybe this could be the new start she really wanted and had been working towards.
She kept looking at projects businesses needed completed, and was astounded; there were so many opportunities, and she was almost nervous she would be unable to live up to the tasks presented. Lauren finally came across a project that suited her talents perfectly: A business owner needed help marketing in order to increase foot traffic to his restaurant. It was a pretty big project, and the man did not seem to know much about what he needed, but Lauren thought it was perfect! It was flexible, he seemed open to ideas and suggestions, and Lauren really thought she could shape it beautifully to her talents.
She was nervous and worried to finally start taking on the projects she had been waiting so long to work on. In fact, she almost talked her self out of it several times. Then, Lauren realized she couldn’t shy away from this opportunity and before she could convince herself not to again, she messaged him to say hello. She presented her ideas and how she thought she could help him and hit send. His name was Barry.

BARRY:
Barry could not even believe the relief he felt when he got a message from a “creative,” and then another, and another, and so on. It was almost unbelievable that these people who could save his business from going under, were so accessible and he had no idea. It was almost as if he was drowning, and then realized he could touch the bottom. He felt relief and embarrassment, all at once. There were so many choices, and so many creatives who had all these ideas.
He couldn’t be totally relieved yet, however. Just when he thought he had found his saving grace through AnyaUp, his landlord came to the restaurant that very same morning. His landlord conveyed if he was late with the rent for his restaurant one more time, he would have no choice but to evict Barry. Barry sat and cried openly. His dream was slowly breaking before his eyes, and he felt like he couldn’t stop it.
With all of this riding on the success of his marketing campaign, he knew whomever he chose to lead it needed to be special. Thankfully, one of the outlines put before him really stood out. It was well thought out, and made with his own business and projects in mind; they had catered it specifically to him. After much deliberation, Barry decided that person could do the most for his business, and get the attention his restaurant and food deserved. He accepted her request. Her name was Lauren.

Created by: Andrea Bausch.

Check out Andrea’s success story on AnyaUp here.

Come check us out when you’re ready to make a difference too: www.anyaup.com.

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The Art Of Crafting Your Facebook Campaign Message

Did you know, according to a research done by Microsoft Corp., people generally lose focus after eight seconds? Because of our current digital lifestyle, our attention span has become even shorter than a goldfish! It is essential that companies and advertisers utilize that golden eight seconds to get the message across to prospective clients and customers

1: Your image/video is your hook.

The image/video you choose to use is essential in grabbing that first few seconds of attention. That’s why, make sure the image or video you choose to use is eye-catching enough for prospective clients to pause on your ad.

If your company is selling services, consider using authentic and realistic images instead of overly professional ones. Authentic images that include micro-expressions are relatable to media users and can spark emotional connections that hook prospective customers in to discover what your company has to offer.

If your company is selling goods and products, consider using stylized and simplistic graphics, similar to Apple’s advertisements to showcase your product. Accompany the graphic with a simple text to get your message across even faster.

Do A/B testing to see which image/video perform best at conversion for your company, and use similar images in your other campaigns.

2: Make your grand declaration in your headline.

The headline is where you make the big declaration and promise to prospective clients that you can fix their problems, or offer them what they know (or don’t even know!) they needed.

Question: Do you like being told what to do? Probably not.

Most people don’t as well. So spoon-feeding prospective clients with ideas of “use our service”, and “buy our products” might not be the most effective way to market your brand to them.

The key is to sell your products and services without selling them. Make it sound like an offer, a favor.

Instead of: Shop our 30% off sale now!

Try this: Psst – Our 30% off everything is ending today!

Instead of: Sign up to advertise your restaurant on our Foodie app, 10% off today!

Try this: “I found all my favorite restaurants on Foodie!”

Instead of telling prospective clients what to do, let them think that it’s their idea. Leave the “imperative” to the Call to Action (CTA) buttons.

3: Get personal with your captions.

Surely you have a lot of wonderful reasons prepared to persuade prospective clients to use your services/products. But going back to our short eight seconds of attention span, your prospective clients might not have the patience to read a detailed description of what you are selling before scrolling away.

First things first: Make sure to explain how quick, easy, and efficient your services/products are in a similar quick, easy, and efficient manner. Your caption should tell prospective clients more than the heading, but not enough yet to know everything. Lead with the most important and attention grabbing information, and end with a cliffhanger, so prospective clients will be intrigued enough to visit your site to get the full picture.

Also, be as personalized as possible. Each ad set and groups of audience are unique. If your ad set on Facebook is targeting a city, or a state, mention that city or state in your captions. If your ad set on Facebook is targeting a select group of people (for example: wine lovers, or marketing personnels), greet them in a way that they know they are valued.

Dig deeper, do research, and learn about your target audience. You can even create a customer persona to help you conceptualize how and what language you would use sell your product/services to the perfect target audience. Find out what keywords will attract your prospective client’s attention and use them.

4: Prompt further actions with the right call-to-action (CTA).

Now what – your prospective clients have spent about eight seconds on your app, what’s next? You might need to give them one last prompt to seal the deal.

Lay it out clearly what they should do. Facebook offers several call-to-action buttons currently: Shop Now, Learn More, Sign Up, Book Now, or Download. Choose the most relevant button for your ad.

You can also suggest an action in your text, like:

“Create a project with us!”

Or

“Get your 30-day free trial here!”

Add a sense of urgency to prompt your prospective clients to act faster with something like:

“30-day free trial ends soon!”

Or

“Buy before Monday and save 40% off sale items!”

Now you have it. Select the right graphics, craft the hooking headline, build persuasive captions, and prompt the right actions to captivate prospective clients in less than eight seconds.

By Joey Ho

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here.

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From #passion to #profession: Sam’s journey towards marketing guru on AnyaUp

Sam's Journey On AnyaUp
Sam’s Journey On AnyaUp

In this episode, we sat down with one of our marketing creatives, Sam Grossman to hear his stories with AnyaUp. Sam has grown from a passionate creative to a customer beloved marketing guru with us, we are happy to ask him a few questions and learn about his journey with AnyaUp.  

What is AnyaUp to you(a creative)?

Quickly after being introduced to AnyaUp it became a valuable resource in constantly finding new and exciting projects to take on. Just as it has for me, the AnyaUp platform will allow you to really grow  your personal brand and business. The signup process was clear and easy and within 15 minutes I was ready to seek out my next marketing mission. With the AnyaUp platform I am essentially able to create a portfolio of my previous projects and everything gets formatted in an easy to navigate profile page. Prospective employers have had no difficulty in assessing the type of projects I have completed in the past and determining if my skills are the right fit for the job.

What was life like before AnyaUp?

Before I became a member of AnyaUp it was honestly pretty tough to find the kind of creative marketing work that I really wanted to do. I was very passionate, but also relatively new to the industry so I didn’t have the connections I needed to consistently find work. I was doing whatever it took to keep going on in my contract marketing career; those long hours cold-calling, cold-emailing, and scrolling through dozens of job boards were certainly worth it to do what I love, but it is about the farthest thing from a perk of the job. Without AnyaUp I would still likely be strained to find my next projects and be unable to dedicate as many hours as possible to my actual marketing work..

Why AnyaUp?

As a creative marketer I have always liked getting involved in lots of different really fun and unique projects. One of the best ways to get exposure to so many different projects, companies, and industries was through the world of contract marketing. Going project by project also allowed me to keep a flexible schedule and ensure that I could easily meet my other obligations as a student. While I certainly enjoyed the freedom of short-term, open-ended projects it became tough to actually find projects that I wanted to take on. Most of my business came through referrals from current and past clients, but there were few other resources for finding work. With AnyaUp finding my next great project is no trouble at all!

Sam's Creative Profile on AnyaUp
Sam’s Creative Profile on AnyaUp

What is the value AnyaUp has provided?

In terms of finding projects to take on, that has been a breeze. The way the platform works is that companies will post job listings and include a fair amount of detail as to what their specific projects will entail. This allows me to determine which projects will actually be a good fit for my skillset rather than wasting my time applying to task for, which I don’t have the skills and other candidates would be a better fit. One of the other more personalized features of the platform is that neither the platform nor the business ultimately set my fee. Creatives, such as myself, are able to place bids in to work on projects and companies will then choose the proper combination of price and experience level to ultimately get their best value out of their marketing budgets.

What is some of the work I have done with AnyaUp?

Among my projects, working with the IoT company Corto has been among the most rewarding. We started working closely with Corto during their website and logo redesign, aided in not only growing Corto’s social media presence, but additionally I created marketing videos that would be used both on their website and social media. Here is a link to the video I crafted for Corto. Additionally Corto’s Twitter received a great boost in followers thanks to some adorable animals, babies, and organic marketing magic. The hard work finally pays off, I am happy to see that Corto is growing to become the leading framework in the rapidly growing IoT industry.

Why will I stick with AnyaUp?

Ultimately the AnyaUp platform has become my top resource when it comes to finding contract work. Unlike many other jobs posting websites companies can go onto AnyaUp with a specific purpose. This eliminates much of the waste in the contract employment sector that can frustrate both employers and potential employees. As a creative myself who has used a variety of different jobs boards myself I can legitimately say that AnyaUp has an impressively clean platform that allows me to find the right jobs with the right employers.

What I would suggest to newcomers?

I would urge other creatives to come and join the platform, with more combined creative force it will only bring us more collective opportunity, and allow you the chance to accelerate your own personal business. AnyaUp is easy and clean, unlike websites such as Fiverr or Upwork you the creative are in control. You set your own prices, select your projects, and ultimately get the freedom you need to love your job. However, if I had to give one piece of advice to the newcomers it would be to not be afraid to showcase all of your skills no matter how insignificant they may seem. There are so many different businesses looking for so many different types of marketing that there is always going to be a niche to be filled, hopefully by you!

Want to turn your passion into profession? Sign up on AnyaUp here.

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College Grad Creative Andrea Finds Success on AnyaUp

Just as most of college graduates, Andrea Bausch started as a passionate creative. In this post, we wanted to share with you Andrea (Addie)’s journey with AnyaUp, how did Addie’s life has changed and her creative potential shines on AnyaUp. Hope you enjoy the ride!

AnyaUp Creative Success Stories - Andrea Bausch
AnyaUp Creative Success Stories – Andrea Bausch

So how did you even hear about AnyaUp?

 I have to start a little further back for this one. During college, it honestly took me ages to find my major. In fact, I switched so many times, I graduated a year later than all my friends. When I finally decided to try out marketing, something just clicked. Yeah, I hated the finance classes, and accounting is seriously not my thing, but, passed all that, when it all came down to it, those classes were all worth finally being able to do what I felt I was meant to do.

Unfortunately, shortly before discovering AnyaUp, I was in a dead-end job that my degree had not at all prepared me for: I worked under people who had been there longer than I (everyone), and only got to give input on focus group results. It was not at all what I thought life post-degree would be like. That’s when I saw an ad on Facebook. Yeah I know, how cheesy, but that’s honestly how it happened. Normally ads interrupting my regularly scheduled social media scrolling seriously irritate me, but I saw the words “creative marketing” and I could only think “I wish,” so I clicked.

Why AnyaUp?

That’s a fair question. With all the online resources in the world today (LinkdIn, Career Centers, even Facebook) why AnyaUp?

In my mind, there is no better coming together of everything you need better than AnyaUp. Yeah, LinkedIn lets you list your resume, and link with people you know, but AnyaUp lets you build your portfolio, make money, meet future connections (maybe people you put on your linkedIn!) and make a difference in people’s lives that need your help. This is everything in one place, without compromise. It’s easy, simple, and profitable. It just doesn’t get much better.

Well, what happened next?

I was a little skeptical at first, like this could actually solve any of my real-life problems. Well, I figured why not and went ahead and made my creative profile. It turns out AnyaUp was just what I needed. AnyaUp allowed me to do actual marketing, I created websites, desgined campaigns, even gave business owners advice going forward.

One of my favorite projects of all-time is for a business called HelloLocal. Absolutely awesome business, absolutely awesome people. To put it simply, it’s like Groupon for hotel guests, pretty sweet right? Well, we matched on AnyaUp, and I knew formt he beginning I could do what they needed. They needed some digital marketing campaigning, so I created a video for them. It’s very short, but it gets their basic business outline and potential savings when you use them, across to the viewer.  I’ll put their link at the bottom of this page along with the video I made, if you care to admire it!

Basically, businesses create projects, and I would pick up projects that I really thought I could kick-butt at! All the business I did/do help, are small businesses that have no need to hire giant marketing firms to charge them an arm and a leg for, when people like me could help out on a smaller and more personal scale. I was finally doing what my degree prepared me for.

So what are you up to now?

Now, I have oh so thankfully quit that job, and am continuing to make extra revenue through AnyaUp. The best part is, my portfolio has grown exponentially since AnyaUp, and now I’m able to apply for jobs that I really want, because my qualifications, experience, and references have all taken my resume to the next level. I actually have a job interview for a marketing firm next week (wish me luck)!

Anything else to say?

Of course! My advice to all of you, who have stuck through this to the end, is to just go for it. Firstly, a little extra cash never hurt anyone. Secondly, what could it possibly hurt to put yourself out there? Life is too short to settle, and selling yourself short. You have talent and passion that could help more people than just yourself: businesses are waiting for you.

 

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AnyaUp Logo Contest Official Guidelines and Rules

Introduction

In 2016 we launched Anya (now AnyaUp) to accelerate the growth of businesses of all sizes, by connecting companies with skilled marketing professionals. As we’ve grown, we’ve rebranded to AnyaUp to reflect our sole mission: “Relentlessly and fearlessly helping creative talents and businesses of all sizes grow and succeed.”.

In celebration, we are launching a logo contest.

How to Enter the Contest

The contest begins on June 28, 2017. Submissions will be accepted until September 28, 2017. The winner will be announced on our website, social media and through direct contact with the winner. In order for your entry to be reviewed by our judges, all entries must be:

  • Submitted directly to the AnyaUp team at hello@anyaup.com
  • Submitted as original source files, including a high-res PDF, transparent PNGs and vector files.

Logo Requirements

  • Professional: This logo will be featured on our website, social media and other mediums (stationary, pamphlets, t-shirts etc). As a result, while we want the logo to be eye-catching, it must still be legible.
  • Theme: The logo must reflect and promote the theme of AnyaUp: Growth, Growth, and Growth!
  • Color: There are no limitations and any colors may be used. However, your submission should have versions of various colors including black and white.
  • Integrity: Logos cannot contain copyrighted material. Logos must have been created and edited by the contestant(s). Logos may not include images or licensed images that have been previously published. Must be easily reproducible and scalable for large and small formatting.
  • Fun: AnyaUp is all about turning passion and creativity into productivity and results, the logo should be consistent with this philosophy.

Contest Details

The winner will be selected by the AnyaUp team in conjunction with an external creative panel and announced on October 1st, 2017. Contestants agree that AnyaUp may publish their logo and name(s) and may use both for advertising campaigns and/or marketing materials in the future. Contestants assign all ownership rights, including all intellectual property rights of the logo, to AnyaUp.  Additionally, AnyaUp may alter, modify or revise the logo as it sees necessary. AnyaUp reserves the right to not select a winner if, under its sole discretion, no suitable entries are received.

Prize

  • Contest winner will receive a $888 cash prize
  • Contest winner will be featured on the AnyaUp creative platform (eternal glory and bragging rights!)

Find out more about AnyaUp at: https://www.anyaup.com/

Like our Facebook page at: https://www.facebook.com/theAnyaUp/

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Say Hello to Hellocal #CustomerSuccess

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A letter to Anya customers, shareholders, family and friends

 

AnyaUp: Growth, Growth, Growth

Dear Anya customers, shareholders, family and friends,

As you may know, we started as Anya a year ago, with the mission of empowering creatives to help businesses of all sizes grow. Many people have asked me, why Anya? I guess I will just use a quote from Urban Dictionary here:

“Anya: The most amazing, beautiful, intelligent person in the whole world. she will stick by your side and never let you down. Definitely a force to be reckoned with.”

Thanks for the support and the faith of all of you, we have been growing from one location team to an international team, with locations in countries all over the globe and spanning across multiple time zones.

As we grow and expand, moving forward, we will be adopting the new name: AnyaUp, which resonates our company philosophy and reflects our sole mission of why we started this company:

Relentlessly and fearlessly helping creative talents and businesses grow and succeed.

Moving forward, we will have a new home: https://www.anyaup.com/We are looking forward to doing all we can to help your business succeed, and most importantly, your personal success. Stay tuned, let’s #AnyaUp⬆.

Onwards,

Luke Peng

CEO, AnyaUp

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Are Tinder and Snapchat the Next Big Thing in Marketing

Are Tinder and Snapchat the Next Big Thing in Marketing?

Like any good millennial, I spend arguably a little too much time on my iPhone. However, like any good marketer, I actually pay attention to all the different forms of advertising I see. Turns out with the mobile revolution in full swing, many of the trendiest companies are turning to in-app advertising. While there is the traditional mobile application advertising, with simply a pop-up message or video, there are cheaper, more engaging, and more fun ways to target customers through apps. These app platforms can serve as creative space where marketers can produce content without having to worry about feeling too impersonal. By compounding some of my personal experience with some good old fashioned research I have put together a few success stories to help inspire your mobile marketing!

Slow and Steady Wins the Race

For many entrepreneurs, their business is what they live and breathe. Why not make that a part of your dating profile and pick up a few new users along the way. Something simple like what Padraig did here is a great way to pick up customers and a few dates. Her profile reads:

“Fashion tech company founder, Fitness, beach coffee, exploring the city. Active and sarcastic.

This is my baby: stylewonder.com”

As you can see she makes her business a part of her profile drawing people to her website who want to know a little bit more about her. Padraig being the successful entrepreneur she is, naturally picks up a solid amount of traction on Tinder in addition to boosting her social currency for ever-valuable word of mouth marketing. People are certainly more likely going to talk about someone they met with a booming new business rather than some random person they met online.

Creative Marketing Using Tinder

Swipe Right to Adopt Adorable Puppies

Social Tees Animal Rescue in New York City found themselves in a jam similar to that of many animal shelters. They needed to get the word out about their puppies in need of a home, but like many shelters most of their money goes to taking care of their furry friends rather than a marketing budget. What they decided to do was create Tinder profiles for 10 dogs looking for a new owner. Within only 1 hour they had over 1,500 matches, a more impressive total than even the most effective Tinder swipers. Over a couple of days, they receive thousands of more matches, which were used to create meetups between the dogs and potential owners. Not only did adoption rates soar, but the shelter also received pretty significant press coverage praising them on their creative approach to dating apps.

Swipe Right Night

Do you own a brick and mortar location or just have a sweet office space that has plenty of room for a singles mixer? Host your own Swipe Right Night, it basically works as a singles meet and greet, expect people don’t actually have to be that bold and talk to people in person for their first interaction. While this could be fun with any number of people the Atlanta Hawks took it to a whole new level. They started out with a stadium of 20,000 people then set up a singles lounge where those who matched at the game could meet up. Just to take up one more notch they brought in some local celebrities to join in on the fun as well, making this a once in a lifetime opportunity for fans. Great job Hawks marketing team, you guys gave the fans a great story to tell about the team and a personal connection to the brand all with one simple and basically free night of fun.

 

 

Become a Snapchat Personality

Nobody does this better than Snapchat superstar DJ Khalid. Say what you will about his music, but nobody can argue that he hasn’t built himself into one of the strongest brands in the industry. With a healthy mix of comedy, exclusivity, and engagement DJ Khalid’s snaps each bring in between 3-4 million views. While he certainly had a bit of an edge by starting out as a celebrity in the first place he perfectly demonstrates the value that Snapchat can add at such a low cost. For only 1-10 seconds of your time, you can create a personalized message to your followers. As seen in our previous blog entry content is key for keeping your followers engaged and Snapchat is the perfect platform to keep that steady stream of content flowing.

These are just a few of my favorite ideas on marketing with apps. It seems like new apps are coming out almost daily and with all these new platforms there are so many new and creative ways for your business to grow. Hopefully, these success stories inspire you to find your own creative path. Of course, by heading over to useanya.com we can link you up with our awesome creatives to help kickstart the process.

By Sam Grossman

This article is crafted by AnyaUp creatives. Interested in knowing more? Check us out here

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Is your startup ready to take off?

Let AnayUp help your startup grow. More at https://www.anyaup.com/

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Are you an aspiring billionaire?

Building a business is lots of hard work, and it is easy to get distracted. Let AnyaUp take care of your marketing for you. More at https://www.anyaup.com/

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5 Digital Marketing Tips That Will Take Your Business to the Next Level

Digital Marketing Success For Your Business

Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan to increase their digital marketing output over the next 5 years, and digital marketing is also projected to surpass television advertising in terms of marketing dollars spent. Even with all that said digital marketing is still relatively new and can be tricky to navigate. Fear not, here are 5 digital marketing tips that will take your business to the next level.

1. Strong Calls to Action and Catchy Images

If you scroll through Facebook, Twitter, Instagram or just about any other website chances are you will come across more ads than you want or can process. That is why it is key that you can genuinely capture the interest of the scrollers-by. Words and phrases such as “Free” “50% off” or “Limited Time Offer” can be attention grabbers that will actually get people to stop, look, and click on your ad. Additionally, strong images can also be a way to get the social media users to take pause. When it comes to images either go with an authentic or over the top look. By genuine I mean to say that you should use images actually people would post. Nothing is more off-putting on social media than when people think they are being forced to interact with robots. In terms of going over the top, it is simply just something that many people may stop to look at such as a bear in armor riding a unicorn. Well, you get the point.

An example of call to action buttons

2. Reviews, Reviews, Reviews

While, the Google’s SEO rankings are a bit of a mystery to everyone who didn’t actually write the algorithm there are a couple proved ways to help boost your Google ranking. Naturally, the ranking is going to be largely based on relevance. Turns out the most relevant companies are the ones that real people have said they have used and loved. Encourage your customers to leave reviews by offering small tokens such as discounts or bonus features in your app. Particularly if you can obtain a mass amount of reviews within just a few days you can really shoot up the Google rankings. Additionally, strong rankings can boost your ever-valuable word of mouth marketing. Even if you are not actually selling a physical product the same logic will apply. People trust other people, so the more positive reviews that we get, it only makes sense that more consumers will follow.

A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review. – Jonah Berger, Contagious: Why Things Catch On

3. Quality, AND Quantity

Many companies often get caught up in what is the absolutely perfect content to write and share, which can ultimately lead to too much time wasted between posts. One of the most challenging aspects of digital and social marketing is that there is no one formula for what is going to be successful. By keeping a regularly scheduled flow of content your followers will know what and when to expect you to post content that will peak their interest. The steady flow of good, solid, if not perfect content can steadily grow your follower base while you work on creating the next viral internet piece. Take Snapchat for example, while the amount of original content that they generate on a daily basis keeps users active and engaged. On any given day you can find pictures and videos from everything from NBA locker rooms, to a political rally in Washington DC, to everyday users spreading pictures of their puppies. While Snapchat’s content isn’t always perfect there is something for everyone and that keeps users coming back again and again.

Daily Fresh Content by Snapchat: Discovery

4. Do Your Testing, Know Your Audience and Post The Right Content

While the internet is full of opportunity, it can also be a cold and unforgiving place. Before I got into the business world I was a political science major in college and one thing I learned when studying campaigns is that bad news sticks even more strongly than good news. The same formula can certainly be applied when it comes to online marketing. I am sure you Pepsi’s Kendall Jenner ad that was nothing short of a disaster more than you remember Turkish Airlines bringing hundreds of thousands of pounds of food to starving Somalis. Since Pepsi is such a huge corporation it ultimately was able to weather to storm, but for small companies less integrated into society such horrible attempts at marketing can be crippling. While it is alright to have some edge in your posts make sure it does not cross the line into being offensive. Since it is so easy for people to post, comment, and share your bad publicity could spread like wildfire leading to bad PR your company certainly does not need. Therefore, do your testing, know your audience and post the right content.

“Worst Ad Ever”: Kendall Jenner Pepsi Ad

5. Start Marketing as Early as Possible

For any early stage startup the most important make or break question you will have to answer is what is your market fit. Once you have figured that out, awesome! You are on your way to growing your business, if you can answer the follow up question: how to reach your market. The best way to find out what types of messages will best reach your target customer is by old fashioned trial and error. One of the most frequently overlooked tools in a marketer’s utility belt is the A/B Test. As soon as you are even thinking about launching your product you should already be testing out different content on your assumptions on target customers. Be encouraged by positive responses, but also negative ones as well, this just means you now know what not to do. The most successful companies are not always the ones with the best product, instead, the companies that have paying customers before the product even launches. By starting to market early and often you will have right feedbacks and the data set needed to actually capture the right market fit by the time you are ready to launch. As in the book that launched the Lean Startup revolution, Steve Blank suggests the customer feedback loop cycles, which is closely related to the early marketing approach, are the first two steps of epiphany to building a successful business and company. So startup founders and business owners, it is never too early to market your idea and product.

Steven Blank: THE FOUR STEPS TO THE EPIPHANY

Author: Sam Grossman

This article is curated by our marketing creatives at AnyaUp. For more marketing advice, check out AnyaUp Blog for weekly marketing tips and stories from our experienced marketing professionals.

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Creative Marketing? Done! – A story by AnyaUp Creative

Imagine you are a purveyor of puppies introducing yourself to a new neighborhood, the fabulous up-and-coming Lower North Side.

Legally Blonde – AnyaUp Creative Marketing

First impressions

You know that visual validation with a viral video will capture customers and bring around the barrio. Since the Internet evolved out of the middle ages, it’s been about two things: high quality UI/UX (whatever that is) and high quality content (you’re pretty sure you know what that is). In any case, you know high quality when you see it.

AnyaUp – Creative Marketing

Do it right

But…you’re good at rearing runts and haven’t thought so much about marketing mutts. You have some ideas. You know some people. But, you want to do it “right.”

You have to do everything, but you don’t have to do that

Suddenly a box shows up at the stoop full of the cutest little Samoyed mixes. And, not 5–6 of them in a ratty mini-microwave box, but a dozen — maybe two — in a big, sturdy mini-fridge box. But, you need persuasive content, stat (you’ve got 22 chow-devouring, vaccinated, untrained  Samoyeds to find families for).

AnyaUp – Creative Marketing – Samoyeds

Their cuteness speaks for itself, and you know your services are sublime, but where to begin with marketing? You’re a market newcomer. You aren’t more than a hobby photographer. You’ve never used iMovie. Your business partner knows the ropes around targeting social media posts and can get your posts in front of eager adopters and would-be pup parents throughout the greater zip code area. You need well-designed strategic content. How about a video? Sure. Let’s find someone to record a video.

Personal networks aren’t everything (literally)

So you enlist your brother’s co-worker’s wedding videographer (hint: they got divorced within a year).

“Videographer” is allergic to dogs (not his fault). Street conscripts lure puppies with chocolate bars(!) to run past the camera. “Videographer” takes principal photography with a flip phone (but it’s just principal photography). You record a 10 second pitch under bad yellow lighting, with an old sheet finger painted by a cat as the backdrop. “Videographer” spends the next three weeks color-correcting and the “final draft” comes back tinted green.

It’s late. It’s bad (really). He charged by the (slow, grueling) hour, and apparently you got the “family discount.”

AnyaUp Creative Story

Creative Marketing?

You need effective content, and a strategy that meets you where you are (new neighborhood, new puppies, focused on what you do best) and takes you where you want to be. Marketing. Creative marketing.

No more self-directed films shot by an estranged relative’s co-worker, aka “where’s the flash button?” videographer. Film production. Actors. Designers. Voiceover artists. Interior designers. Painters.

There’s the yellow pages. There’s Google. Time, effort, uncertainty.

You know marketing can’t wait: we all have to market to stay ahead Marketing is hit or miss: there are too many options, crowded with low quality.

AnyaUp, a white glove platform to the industry’s top selection of carefully curated creatives.

Use AnyaUp. Curated, professional, evolved.

Transform your small business. Create identity. Do what you do best, and enlist creatives to present it and complement it. Send that puppy video viral before they become dogs.

AnyaUp Creative Story

Creative marketing? Use AnyaUp. Done.

Author: John Sanzone

This story is crafted by AnyaUp creative. Interested in becoming a creative? Sign up here: https://www.anyaup.com/become-a-creative

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Part Two-Persevering

 

During the week of Barry’s grand opening, Lauren was also feeling a bit worse for wear. She was basically a glorified secretary. She was unbelievably frustrated at her situation and her job, and felt she was back where she started with nothing to show for all her hard work. Lauren used to have all this excitement for her talent and her future in marketing, but life was starting to get her down. Even seeing other people be happy made her angry. She overheard a girl at the coffee shop talking about how she was hired  for a marketing project on some website. She was so excited about it, and could not wait to get started. Lauren seethed with jealousy at this person’s luck and excitement about her work, when she could not feel the same about her own in the same line of work.

Later that week Lauren decided she needed to get away and talk through everything with  someone. She invited her best friend Sarah for some weekend hiking. Sarah asked how Lauren was liking her job and how everything was going, and Lauren could not help but tear up as she told her friend how all of her ideas and hard work went unnoticed. She even told Sarah about that website those girls were talking about and how some people were just so lucky. Sarah replied and told her she had actually heard of several individual marketers and graphic designers who had found work on this website. Lauren thought it sounded crazy, and a bit too good to be true. She was never the type of person to give up and thought she could just tough it out at her job. She returned to work on Monday.

She tried this strategy for awhile, but work just was not getting better. Her mind kept drifting to the website, but she was convinced to be stubborn, and pushed the thought away. That did not prove to be an effective strategy, and the more she hated her job, the more she thought about her friends suggestion. Work kept getting worse, and she decided that at this point, she would do anything to be able to put her creativity to real use. That night, she made an account, and waited.

That same night, Barry was looking over his books, and saw nothing but red. He was bleeding money and had no idea what to do. He knew his problem was that nobody knew about his restaurant. He was convinced that if he could only get the people to eat there, if he could only market better, they would love it, and come back for more. That being said, he had no idea where to start, or what to do. He barely slept that night.

The next morning, just like every morning since the grand opening, he woke up early and headed to the restaurant. And just like every morning, he got angry at the sign on the bench across the street. It may sound a bit ridiculous, a grown man getting angry at a sign on a bench, but he could not help but be envious of their ad when he himself was unable to get the word out about his own restaurant.

This morning however, he decided to look up what the sign was advertising. He figured if he it was going to made him angry, he should at least know what he was getting mad at. When he looked it up, he almost laughed himself to tears. All this time, he had been getting mad at the possible solution to all his problems. He spent his free time that morning on the website, and could not help but feel a little hopeful.

Author: Andrea Bausch

ENDING, ACHIEVING, AND VIDEO COMING SOON!

Check us out when your ready for some success of your own: https://www.anyaup.com/become-a-creative

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Marketing in 2017 — what you need to know to connect to customers

Marketing is about getting people’s attention. This is a limited resource — a resource that everyone wants and few can get. If you, like us, have ever tried to get people to care about your product, you’ll know how difficult it is to convince people of the value you provide.

This article is aimed towards anyone who has launched a product that has solved a problem in an innovative way. If you’re reading this, you’ve either created something that offers value to others or you’ve got one in mind. Your goal is to get people to know about it, because it genuinely accomplishes things that your competitors can’t do.

What works may surprise you, and is often counterintuitive. We’re in the business of what works and what doesn’t, so let’s get to it.

Hundreds of thousands of major companies send out regular emails using highly crafted, specialised email templates that look fancy and professional. They do this to stand out and get people’s attention — so that recipients feel that the email’s professional. They are wrong, people respond, without fail, to plain text — anything else turns people off.

The reason for this is simple, people want you to connect with them and they don’t want to have to invest effort in interpreting what you’re trying to say. A fancy email template fails at both of these basic principles, they’re interpreted as something that has been sent to hundreds of thousands of other people in a desperate attempt to get them to care — and worse, it takes time to visually navigate the email and find the content.

People want you to talk to them

To engage people, you’ll need to understand some key principles. Remember that you will always be competing with thousands of others for this engagement.

Here’s what works and what doesn’t in getting people to pay attention:

1. Unique visual content is king

It’s well established that people remember images better than words, but the full extent of this may surprise you. Humans are such visually oriented creatures one study showed that people remembered a remarkable 92% of detailed parts of images after being showed 2,500 unique pictures over 6 hours. It’s clear that visual content is king and should be your focus if you want to engage customers.

Visual content is everywhere — from the moment people wake up they are bombarded with television adverts, social media content, billboards and so on. Welcome to the attention war, if you want people’s attention you will need to fight for it.

In less dramatic terms — this is about standing out from the crowd and having an edge on your competition. Here are some tricks of the trade that professional content marketers are using in 2017 to do just that:

2. It has to engage and intrigue

People have lost their attention span, it’s now around 8 seconds. We’re not getting stupider — information overload is a real phenomenon. Think about the amount of information that needs to be processed on a simple Facebook page — it’s utterly vast. To deal with this, people have developed subconscious junk-mail-esque filters to categorise information en mass.

An ad is at the bottom of this subconscious junk mail filter hierarchy.

The common retort is that the solution is just to make visual content relevant to your product. One company put this theory to the test and found it false.

The evidence shows that there are a number of things that reliably get people’s interest:

3. Content must be up to standard

We know — sounds obvious. But creating high quality content is difficult, skilled work and requires an understanding of a multitude of factors. You genuinely need to bring in the experts — a hack and slash approach will actively harm your business — here’s why.

As Einstein quipped ‘the definition of genius is taking the complex and making it simple’. Making something simple is hard work but simple payment flows reap the benefits. You might be aware that choosing is hard work and turns customers off. To market effectively you need to limit what you show to customers, which by necessity means it needs to be of a higher quality. In marketing, less is more. Google published their latest quality guidelines used to evaluate content last year, and they make for an interesting read.

“One of the most important criteria in PQ [page quality] rating is the quality of the MC [main content], which is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page, and also informs the E­A­T of the page. … We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or misleading information presented as fact is also a reason for Low or even Lowest quality ratings. Pages with low quality MC do not achieve their purpose well.

Low quality MC is a sufficient reason to give a page a Low quality rating.”

Marketers trip over themselves to improve their SEO rating — there can be no illusion that low quality content will help accomplish this. It’s critical that everything you publish is up to standard and that means hiring the right professionals for the task at hand. A great way to do this is by having guest bloggers contribute to your blog.

How ANYA can help

Marketing is about getting people’s attention — and to do that you’d do well to take a different approach. Hiring the right people for what you need, whether it’s a promotional video or web design, doesn’t have to be difficult. Our platform finds the best talent across the world, who can do things in specific places and regions where you’re looking for materials. Anya lets vetted experts come to you, for any marketing job anywhere in the world. Your budget needs are accounted for and we don’t charge commission.

Our goal is to make it easy for people to contact creative professionals and rapidly get things done, to budget. We’ve learned from experience that hiring creative professionals can be an arduous task, particularly if your needs are specific to a particular place or you need someone with a breadth of skills.

Now it doesn’t have to be.

Check us out at useanya.com or email us at hello@useanya.com.

Author: Andrew Walsh

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Introducing AnyaUp: The Key to Finding Your Marketing Match

Introducing AnyaUp: The Key to Finding Your Marketing Match

In today’s digital age, the quickest way for many companies to achieve rapid growth is through expert online marketing. In fact, 80% of companies are planning to ramp up their digital marketing budgets. Unfortunately, for many businesses, trying to create the right content for their customers can leave them banging their head against the keyboard. If you are one of the many business owners or CEOs who have key-shaped imprints on your forehead, have no fear – AnyaUp is here to ease your pain. Surveys of hundreds of marketing executives have shown that the biggest challenge businesses face in creating the right content is finding properly skilled marketers. By connecting your business with experienced creative marketers, we allow you to focus on other aspects of your business, while our expert contractors bring you the content that your business wants and needs.

Let’s take a closer look at how AnyaUp works:

The Search…

Meet Natalie, a hard working woman living the American dream! Natalie ownsa small brick and mortar accessory shop in New York City. Natalie loves working in the shop and getting to interact with her favorite customers, but the bulk of her business actually comes from her online store. Natalie is looking for some creative new ways to reach out to more customers, however she has always been better with numbers than coming up with creative web content.

As you can see, Natalie had heard from another one of her fellow entrepreneurs that AnyaUp was a great way to find effective and low-cost creative marketing solutions. She needed some new articles and videos ASAP! So, after filling in a few of her specific needs, the search was on for the creative her business craved. Within hours, she had multiple quotes to take on her project… but which marketer would be the one of her dreams?

 

The Match!

 

When Natalie saw Leon, she immediately knew that he was the content producer of her dreams. It was business love at first sight. Leon had not only great reviews, but also experience in e-commerce marketing. Even more, he lived just a short distance from Natalie’s shop and they set up a meeting for that very day. What more could a girl ask for? After a couple great meetings and video chat sessions Leon had produced a small army of web content, and was ready to take Natalie’s business to the next level!

 

There you have it…a match made in heaven. We know that tens of thousands of business just like Natalie’s, and maybe even yours, have all of the tools in place to be a huge success, except phenomenal digital marketing.So are you and your business looking to find your marketing perfect match? If so, check out AnyaUp. we will connect you with some of the best creatives out there to meet your marketing needs. By allowing us to help automate your marketing process, we can make those keyboard headaches a thing of the past! At AnyaUp, we turn your marketing problems into ease of mind, but most importantly we bring you the tools to make your profits soar!

Author: Sam Grossman

This article was written by the creative minds found at AnyaUp, a creative platform that empower the potential to help other businesses to grow. Want to know more? Check us out at https://www.anyaup.com/

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The Future of Marketing – 3 Marketing Tips No One Tells You About

The Future Of Marketing – AnyaUp

 

You are a startup founder. You have a killer product. You live on a ramen-noodle daily budget. Now you want to get the most value out of your marketing $$$.

No problem. You want to be creative. You give it your best shot and come up with a campaign.

Oops.

Let’s give it a try again.

How about buying a “marketing gig” from Fiverr, the marketplace for “$5 can get people do anything”? Like PewDiePie, the 5M+ followers’ YouTube star’s self marketing stunt story: marketing gone wrong and led to a back slash dramatic episode of his self marketing fail. Remember the scene from Silicon Valley, a click farm that gets you thousand of robotic non-genuine followers?

The click farm scene from Silicon Valley, S3E9, “Daily Active Users”

When it comes to marketing, it is all about quality.

So, how do you get marketing done right?

Best Value

According a market research by ALF in 2015, the marketing budget for most companies is 2% to 5% of their revenues. That probably doesn’t include your startup or your pal’s small business.

If you’re on a limited budget, getting the best value out of marketing becomes the key. Don’t have a full time marketer? No problem, create a project and get the quotes from highly qualified marketers before you start your marketing.

Right Context

Context marketing is the set of best practices of amplify the value of your content to your prospects and customers. In a nutshell, delivering the right content to the right audience.

“Content is king, but context is god.” — Gary Vaynerchuk, Serial entrepreneur, four-time New York Times bestselling author

To get it right, you need to work with your marketers closely, communicate timely in every single step of the marketing process, and do that with as little friction as possible, without delays in communication and sharing content.

“The most interesting man in the world.” Dos Equi most successful marketing, s2006

High Efficiency

The same research published by ALF, one of the most complaints from marketers is “not being able to effectively track marketing spend.”

What does this mean? You spent $500 wrote an article, $1000 on a promo video, which is on the low end according to this statistic by Entrepreneur. It is just the start. How does it perform and how can we improve it? Good marketing needs a process designed to measure results.

“What gets measured gets done.”

Did I mention you have limited time to do marketing? Because you have limited time to get marketing done, you need to make sure it is done efficiently and improves over time. So you can actually spend the time building your business.

You don’t just need content. You need good quality and highly effective marketing done in the right way.

Yup, that is exactly what we, AnyaUp wants for you as well.

Let AnyaUp take care of marketing for you.

AnyaUp, creative marketing, done.

Get in touch with AnyaUp marketing specialists here:

 

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Part One – Dreaming

 

There are some things in this world that are just meant to be. Sometimes, when you do something or meet someone, you just know that it’s the right thing for you; you feel it deep down. In the case of Barry and Lauren, their callings in life found them at a very young age. The two of them exhibited traits that allowed them to find their life’s passion in early childhood.

LAUREN:

In Lauren’s case, she loved to draw as a child, but not in the same way every child likes to scribble on paper when they’re young; she showed true passion. She always had a bigger design in mind, a blossoming idea. At the end of every drawing she would beam proudly as she handed it to her parents, waiting for them to hang it up on the refrigerator for the whole world to see; that was her favorite part. Of course, just like all parents, Lauren’s parents never really knew what it was, always looking at each other as if hoping to discern what their child had in mind when putting the crayon to the page, but were proud of her hard work, and happily hung it up.

These feats did not go unnoticed when she went to apply for college, and she was quickly accepted to the university of her dreams. There she majored in marketing, with a minor in graphic design. She was finally in her element. She loved her classes, and projects, and could not get enough. When junior year came, she felt ready to apply to internships. Lauren really thought she was ready and able to take on the world. She was accepted as an intern to a massive marketing business in the city nearby for the summer, and readily accepted.

 

 

Unfortunately, this was not what she expected. It turns out all she really got to do was be at the will of the employees. She made coffee runs, sent out people’s mail, even sent their work clothes to be laundered. Lauren tried to put forth her ideas, but to no avail. They just did not want to hear from “the intern.” Not to say she did not try. As the intern, Lauren attended nearly every meeting, and whenever the boss put out a problem or half-formed idea, Lauren had a design and a solution. There was one time the business was hired to redesign the logo for a largely successful local book shop, in order to make it appeal to the youth more. Lauren designed a beautiful, subtle, and colorful design that stayed true to what the business stood for, but also brought in a whole new target group for the company. She tried to pitch the idea, but as always no one listened, and she put it in a folder with all the other ideas that no one took seriously.

She graduated a year later, and was thrilled when the internship offered her a job! She figured that they had seen potential and were finally going to take her seriously. She bought a new, professional wardrobe, and when the time came to start her first real job, she walked in nervous, and thrilled to get started. Unfortunately, the job was not what she expected.

BARRY:

 

Barry’s childhood exhibited a lot of the same passion. He loved to be in charge, and often bossed around his stuffed animals when playing make-believe. His favorite game was to pretend he had a big office and had to make important phone calls. Every time they talked about their dream jobs in school, Barry said the exact same thing. Most kids wanted to be astronauts, princesses, or professional athletes, and by the next month, they all wanted to be something different and new, but not Barry. Every time someone asked, Barry said, “I want to be my own boss.”

He kept this mentality his whole life. He was always the leader of group projects, he often ran for student government positions, and when he played sports, he always worked to be team captain. As he got older, he also discovered his passion for the culinary arts. He could never get enough of trying new things or making new recipes that could either be wonderful, or terrible. He loved the challenge. Barry excelled in all his home-economics classes in high school and often recorded shows on cooking networks so he could try out the recipes and let his mom try them.

 

Barry decided that he wanted to go to college, to double major in management and culinary arts. He figured that would be the perfect combination for him to be able to be successful in his real aspiration: opening a restaurant. Unfortunately, Barry’s dad had walked out on him when he was very young, and his mom worked day and night to try and support the two of them. She had no college degree, so she took whatever work she could find, and it was barely enough. Barry knew she could not afford to send him to college, so he got a job at a local sandwich shop dressing up as a giant sub to try and get people to eat there. He worked there most of high school, and all the way through his four years of college to get his own degree. His mom couldn’t have been more proud.

He was eventually promoted to manager of the store, and started saving up money to finance the opening of his very own restaurant. Within a few years, he was finally ready to open the restaurant. That’s when tragedy struck: his mom was diagnosed with stage four pancreatic cancer. He knew there was not much to be done, and it was only a matter of time, but he also knew he had to do everything in his power in order to make her time left as comfortable as possible. He spent his savings on medical bills, and experimental treatments. Barry was broken. His mother had so little time left, and he didn’t have enough money left to do anything more for her.

On the last day of her life, his mother called him in the room where she was staying and told him she was leaving him whatever came from her life insurance, and also the house. It wasn’t much, but she said it would be enough for him to open his own restaurant. She had seen him work toward this dream her whole life and refused to see him settle for less. Barry cried and thanked her with everything he had.

In the next month, he looked for a building in town that would have good foot-traffic and that he could afford. When he finally found the perfect building, he designed dishes for the menu and hired staff. Opening day came, and Barry could hardly contain his excitement. Unfortunately, business was slow. Barry told himself it was to be expected , but could not help but be disappointed. As time went on, business did not increase and Barry was losing money fast.

Author: Andrea Bausch

 

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